{"id":433,"date":"2018-06-20T14:20:43","date_gmt":"2018-06-20T14:20:43","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/?post_type=chapter&#038;p=433"},"modified":"2018-06-21T19:12:23","modified_gmt":"2018-06-21T19:12:23","slug":"unit-8-activity-and-grading-rubric","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/chapter\/unit-8-activity-and-grading-rubric\/","title":{"raw":"Unit 8 Activity and Grading Rubric","rendered":"Unit 8 Activity and Grading Rubric"},"content":{"raw":"<div id=\"page\" class=\"container-fluid\">\r\n<div id=\"page-content\" class=\"row-fluid\"><section id=\"region-main\" class=\"span9 pull-right\">\r\n<div role=\"main\">\r\n\r\nComplete this\u00a0activity, in which you identify the operational processes in your own organization.\r\n<div class=\"box generalbox center clearfix\">\r\n<div class=\"no-overflow\">\r\n<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcome<\/h3>\r\nIdentify the operational processes in the student\u2019s own organization.<\/div>\r\n<strong>Specifications:<\/strong>\r\n<ul>\r\n \t<li>2-3 page paper<\/li>\r\n \t<li>Created in a Word document<\/li>\r\n \t<li>Follows APA, 6th edition formatting<\/li>\r\n \t<li>Includes a Reference page for cited sources<\/li>\r\n<\/ul>\r\n<strong>Instructions:<\/strong> Continuing the plan, compose a 2-3 page paper, using at least 4 scholarly sources, that identifies the following elements of your organization:\r\n<ul>\r\n \t<li><strong>Industry analysis:<\/strong> Use the following <a href=\"http:\/\/www.marketresearch.com\/\">market research website<\/a>* to help you research the industy\/market your business intends to serve.<\/li>\r\n \t<li><strong>Mission statement:<\/strong> Your business will need a mission statement and the following link for <a href=\"http:\/\/www.fastcompany.com\/\">Fast Company Magazine<\/a>* will help you in composing an effective statement for your organization.<\/li>\r\n \t<li><strong>Business goals:<\/strong> These are specific interim or ultimate time-based\u00a0 measurements to be achieved by implementing strategies in pursuit of the company's objectives, for example, to achieve sales of 3 million dollars in three years. Goals should be quantifiable, consistent, realistic, and achievable. They can relate to factors like market (sizes and shares),\u00a0 products, finances, profitability, utilization, and efficiency.<\/li>\r\n \t<li><strong>Project objectives:<\/strong> State the business's objectives in terms of the results it needs\/wants to achieve in the medium\/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders' funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. These objectives could cover growth, profitability, technology, offerings, and markets.<\/li>\r\n \t<li><strong>Value proposition:<\/strong> The Kinesis Company provides information on how to write a value proposition. Using the <a href=\"http:\/\/www.kinesisinc.com\/marketing\/how-to-write-a-powerful-value-proposition\/\">company website<\/a>, you will find information you may use as a guide to identify your company\u2019s value proposition.<\/li>\r\n \t<li><strong>Products and services:<\/strong> You may refer to \"<a href=\"http:\/\/marketing.about.com\/cs\/advertising\/ht\/definebrand.htm\">Developing Your Brand<\/a>\"\u00a0points 1-7 as a guide. A one or two line response per element that addresses what you intend to do with your business specifically.<\/li>\r\n<\/ul>\r\nPlease score your paper or have a friend score your paper using the following \"rubric,\" or \"scoring guide.\" The levels will equate to the following letter grades:\r\n\r\n4 = A; 3 = B; 2 = C; 1 = D; and 0 = F\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>Level<\/strong><\/td>\r\n<td><strong>Criterion<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><\/td>\r\n<td><strong>Research and Documentation (40%)<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>4<\/strong><\/td>\r\n<td>Any research sources utilized should come from scholarly\r\nsources (i.e. textbooks, scholarly articles, etc.). This\r\nactivity requires the use of at least 4 scholarly sources. Any\r\nin-text citations MUST be cited in APA format using the APA\r\nManual 6th edition. You should also include a References page,\r\nalso in APA format, at the end of your paper to cite any\r\nsources used.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>3<\/strong><\/td>\r\n<td>The paper uses at least three scholarly sources to support\r\nyour content, but it does not meet the minimum requirement for\r\n4 sources.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>2<\/strong><\/td>\r\n<td>Three or more popular sources (i.e. newspapers, internet\r\nsites, magazines, etc.) make up a majority of the references to\r\nsupport your content. The paper lacks credible, scholarly\r\nsources and does not meet the minimum number of sources\r\nrequired.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>1<\/strong><\/td>\r\n<td>The paper includes one or two sources. The paper lacks the\r\nuse of credible, scholarly sources and may focus on using\r\npopular sources. The number of sources used does not meet the\r\nminimum requirement (4 sources) and the resources used may not\r\nfully support the content of your paper.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>0<\/strong><\/td>\r\n<td>The paper fails to cite referenced sources, or does not\r\ninclude any research or sources to support ideas. The paper is\r\nbased off of non-original content.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><\/td>\r\n<td><strong>Analysis and Argument (40%)<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>4<\/strong><\/td>\r\n<td>Your paper Must address ALL of the following concepts from\r\nthe activity instructions: industry analysis, mission\r\nstatement, business goals, project objectives, value\r\nproposition, and products and services.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>3<\/strong><\/td>\r\n<td>The content addresses only some of the questions presented\r\nin the instructions section and reflects minimal original\r\nthought and \/or critical analysis relative to the business.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>2<\/strong><\/td>\r\n<td>The content is vague and is weakly supported by researched\r\nevidence. The essay lacks critical analysis relative to the\r\nbusiness.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>1<\/strong><\/td>\r\n<td>The content does not address the required elements; ideas\r\npresented are not supported by research or critical\r\nanalysis.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>0<\/strong><\/td>\r\n<td>There is a lack of critical analysis for the operation\r\nmanagement plan, and\/or the essay does not address the business\r\ncontent from the Unit 1 Activity.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><\/td>\r\n<td><strong>Grammar\/Style (15%)<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>4<\/strong><\/td>\r\n<td>The content contains a maximum of two grammatical, citation,\r\nand punctuation errors. The ideas are concise and presented in\r\na logical manner that is easy for the reader to follow.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>3<\/strong><\/td>\r\n<td>The content contains three or four grammatical, citation,\r\npunctuation, and\/or spelling errors. The sentence structure\r\nflows in a concise, logical manner.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>2<\/strong><\/td>\r\n<td>The paper contains more than four grammatical, citation,\r\npunctuation and\/or spelling errors that distract the reader\r\nfrom the comprehension of ideas being presented.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>1<\/strong><\/td>\r\n<td>The paper demonstrates poor writing skills, reflected by\r\nlack of syntax and proper grammar, which makes ideas difficult\r\nto communicate. Ideas are not presented in a logical manner\r\nthat is easy to follow.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>0<\/strong><\/td>\r\n<td>The paper contains numerous grammatical, citation,\r\npunctuation, and\/or spelling errors.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><\/td>\r\n<td><strong>Format (5%)<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>4<\/strong><\/td>\r\n<td>The paper should properly formatted (paragraph style,\r\nmargins, etc.), using the APA Manual, 6th edition. The content\r\nis typed in MS Word format, labeled with the student\u2019s\r\nname and the activity title\/unit number, and a reference\r\nsection to cite any outside sources used.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>3<\/strong><\/td>\r\n<td>The paper meets most of the requirements for formatting,\r\nusing the APA Manual, 6th edition, though may contain some\r\nerrors.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>2<\/strong><\/td>\r\n<td>The paper lacks proper formatting, based on the APA Manual,\r\n6th edition, and it may use another style of formatting (i.e.\r\nMLA, Chicago, etc.).<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>1<\/strong><\/td>\r\n<td>The paper is typed in a format other than MS Word. A style\r\nof formatting other than APA may be used, or there are numerous\r\nformatting errors that distract the reader\u2019s\r\ncomprehension.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>0<\/strong><\/td>\r\n<td>The formatting does not comply with the APA Manual, 6th\r\nedition and is not created in MS Word.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<strong>\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section><\/div>\r\n<\/div>","rendered":"<div id=\"page\" class=\"container-fluid\">\n<div id=\"page-content\" class=\"row-fluid\">\n<section id=\"region-main\" class=\"span9 pull-right\">\n<div role=\"main\">\n<p>Complete this\u00a0activity, in which you identify the operational processes in your own organization.<\/p>\n<div class=\"box generalbox center clearfix\">\n<div class=\"no-overflow\">\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcome<\/h3>\n<p>Identify the operational processes in the student\u2019s own organization.<\/p><\/div>\n<p><strong>Specifications:<\/strong><\/p>\n<ul>\n<li>2-3 page paper<\/li>\n<li>Created in a Word document<\/li>\n<li>Follows APA, 6th edition formatting<\/li>\n<li>Includes a Reference page for cited sources<\/li>\n<\/ul>\n<p><strong>Instructions:<\/strong> Continuing the plan, compose a 2-3 page paper, using at least 4 scholarly sources, that identifies the following elements of your organization:<\/p>\n<ul>\n<li><strong>Industry analysis:<\/strong> Use the following <a href=\"http:\/\/www.marketresearch.com\/\">market research website<\/a>* to help you research the industy\/market your business intends to serve.<\/li>\n<li><strong>Mission statement:<\/strong> Your business will need a mission statement and the following link for <a href=\"http:\/\/www.fastcompany.com\/\">Fast Company Magazine<\/a>* will help you in composing an effective statement for your organization.<\/li>\n<li><strong>Business goals:<\/strong> These are specific interim or ultimate time-based\u00a0 measurements to be achieved by implementing strategies in pursuit of the company&#8217;s objectives, for example, to achieve sales of 3 million dollars in three years. Goals should be quantifiable, consistent, realistic, and achievable. They can relate to factors like market (sizes and shares),\u00a0 products, finances, profitability, utilization, and efficiency.<\/li>\n<li><strong>Project objectives:<\/strong> State the business&#8217;s objectives in terms of the results it needs\/wants to achieve in the medium\/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders&#8217; funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. These objectives could cover growth, profitability, technology, offerings, and markets.<\/li>\n<li><strong>Value proposition:<\/strong> The Kinesis Company provides information on how to write a value proposition. Using the <a href=\"http:\/\/www.kinesisinc.com\/marketing\/how-to-write-a-powerful-value-proposition\/\">company website<\/a>, you will find information you may use as a guide to identify your company\u2019s value proposition.<\/li>\n<li><strong>Products and services:<\/strong> You may refer to &#8220;<a href=\"http:\/\/marketing.about.com\/cs\/advertising\/ht\/definebrand.htm\">Developing Your Brand<\/a>&#8221;\u00a0points 1-7 as a guide. A one or two line response per element that addresses what you intend to do with your business specifically.<\/li>\n<\/ul>\n<p>Please score your paper or have a friend score your paper using the following &#8220;rubric,&#8221; or &#8220;scoring guide.&#8221; The levels will equate to the following letter grades:<\/p>\n<p>4 = A; 3 = B; 2 = C; 1 = D; and 0 = F<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Level<\/strong><\/td>\n<td><strong>Criterion<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Research and Documentation (40%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td>Any research sources utilized should come from scholarly<br \/>\nsources (i.e. textbooks, scholarly articles, etc.). This<br \/>\nactivity requires the use of at least 4 scholarly sources. Any<br \/>\nin-text citations MUST be cited in APA format using the APA<br \/>\nManual 6th edition. You should also include a References page,<br \/>\nalso in APA format, at the end of your paper to cite any<br \/>\nsources used.<\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td>The paper uses at least three scholarly sources to support<br \/>\nyour content, but it does not meet the minimum requirement for<br \/>\n4 sources.<\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td>Three or more popular sources (i.e. newspapers, internet<br \/>\nsites, magazines, etc.) make up a majority of the references to<br \/>\nsupport your content. The paper lacks credible, scholarly<br \/>\nsources and does not meet the minimum number of sources<br \/>\nrequired.<\/td>\n<\/tr>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td>The paper includes one or two sources. The paper lacks the<br \/>\nuse of credible, scholarly sources and may focus on using<br \/>\npopular sources. The number of sources used does not meet the<br \/>\nminimum requirement (4 sources) and the resources used may not<br \/>\nfully support the content of your paper.<\/td>\n<\/tr>\n<tr>\n<td><strong>0<\/strong><\/td>\n<td>The paper fails to cite referenced sources, or does not<br \/>\ninclude any research or sources to support ideas. The paper is<br \/>\nbased off of non-original content.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Analysis and Argument (40%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td>Your paper Must address ALL of the following concepts from<br \/>\nthe activity instructions: industry analysis, mission<br \/>\nstatement, business goals, project objectives, value<br \/>\nproposition, and products and services.<\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td>The content addresses only some of the questions presented<br \/>\nin the instructions section and reflects minimal original<br \/>\nthought and \/or critical analysis relative to the business.<\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td>The content is vague and is weakly supported by researched<br \/>\nevidence. The essay lacks critical analysis relative to the<br \/>\nbusiness.<\/td>\n<\/tr>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td>The content does not address the required elements; ideas<br \/>\npresented are not supported by research or critical<br \/>\nanalysis.<\/td>\n<\/tr>\n<tr>\n<td><strong>0<\/strong><\/td>\n<td>There is a lack of critical analysis for the operation<br \/>\nmanagement plan, and\/or the essay does not address the business<br \/>\ncontent from the Unit 1 Activity.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Grammar\/Style (15%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td>The content contains a maximum of two grammatical, citation,<br \/>\nand punctuation errors. The ideas are concise and presented in<br \/>\na logical manner that is easy for the reader to follow.<\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td>The content contains three or four grammatical, citation,<br \/>\npunctuation, and\/or spelling errors. The sentence structure<br \/>\nflows in a concise, logical manner.<\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td>The paper contains more than four grammatical, citation,<br \/>\npunctuation and\/or spelling errors that distract the reader<br \/>\nfrom the comprehension of ideas being presented.<\/td>\n<\/tr>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td>The paper demonstrates poor writing skills, reflected by<br \/>\nlack of syntax and proper grammar, which makes ideas difficult<br \/>\nto communicate. Ideas are not presented in a logical manner<br \/>\nthat is easy to follow.<\/td>\n<\/tr>\n<tr>\n<td><strong>0<\/strong><\/td>\n<td>The paper contains numerous grammatical, citation,<br \/>\npunctuation, and\/or spelling errors.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Format (5%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td>The paper should properly formatted (paragraph style,<br \/>\nmargins, etc.), using the APA Manual, 6th edition. The content<br \/>\nis typed in MS Word format, labeled with the student\u2019s<br \/>\nname and the activity title\/unit number, and a reference<br \/>\nsection to cite any outside sources used.<\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td>The paper meets most of the requirements for formatting,<br \/>\nusing the APA Manual, 6th edition, though may contain some<br \/>\nerrors.<\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td>The paper lacks proper formatting, based on the APA Manual,<br \/>\n6th edition, and it may use another style of formatting (i.e.<br \/>\nMLA, Chicago, etc.).<\/td>\n<\/tr>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td>The paper is typed in a format other than MS Word. A style<br \/>\nof formatting other than APA may be used, or there are numerous<br \/>\nformatting errors that distract the reader\u2019s<br \/>\ncomprehension.<\/td>\n<\/tr>\n<tr>\n<td><strong>0<\/strong><\/td>\n<td>The formatting does not comply with the APA Manual, 6th<br \/>\nedition and is not created in MS Word.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"author":53384,"menu_order":7,"template":"","meta":{"_candela_citation":"[]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-433","chapter","type-chapter","status-publish","hentry"],"part":407,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapters\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/wp\/v2\/users\/53384"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapters\/433\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapters\/433\/revisions\/715"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/parts\/407"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapters\/433\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=433"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/wp\/v2\/contributor?post=433"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-opmanagement\/wp-json\/wp\/v2\/license?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}