{"id":50,"date":"2018-09-24T14:23:05","date_gmt":"2018-09-24T14:23:05","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/chapter\/responsibilities-to-stakeholders\/"},"modified":"2018-09-27T21:10:24","modified_gmt":"2018-09-27T21:10:24","slug":"responsibilities-to-stakeholders","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/chapter\/responsibilities-to-stakeholders\/","title":{"raw":"Responsibilities to Stakeholders","rendered":"Responsibilities to Stakeholders"},"content":{"raw":"<p style=\"padding-left: 30px\">4. How do businesses meet their social responsibilities to various stakeholders?<\/p>\r\n<p id=\"fs-idm206526944\">What makes a company be admired or perceived as socially responsible? Such a company meets its obligations to its stakeholders. Stakeholders are the individuals or groups to whom a business has a responsibility. The stakeholders of a business are its employees, its customers, the general public, and its investors.<\/p>\r\n\r\n<div id=\"fs-idm231959760\" class=\"bc-section section\">\r\n<h3>Responsibility to Employees<\/h3>\r\n<p id=\"fs-idm206249056\">An organization\u2019s first responsibility is to provide a job to employees. Keeping people employed and letting them have time to enjoy the fruits of their labor is the finest thing business can do for society. Beyond this fundamental responsibility, employers must provide a clean, safe working environment that is free from all forms of discrimination. Companies should also strive to provide job security whenever possible.<\/p>\r\n<p id=\"fs-idm212981472\">Enlightened firms are also empowering employees to make decisions on their own and suggest solutions to company problems. Empowerment contributes to an employee\u2019s self-worth, which, in turn, increases productivity and reduces absenteeism.<\/p>\r\n<p id=\"fs-idm231023264\">Each year, in collaboration with Great Place to Work<sup>\u00ae<\/sup>, <em>Fortune<\/em> conducts an extensive employee survey of the best places to work in the United States. For 2017, the top companies included <span class=\"no-emphasis\">Google<\/span>, <span class=\"no-emphasis\">Wegmans Food Markets<\/span>, <span class=\"no-emphasis\">Edward Jones<\/span>, <span class=\"no-emphasis\">Genentech<\/span>, <span class=\"no-emphasis\">Salesforce<\/span>, <span class=\"no-emphasis\">Acuity<\/span>, and <span class=\"no-emphasis\">Quicken Loans<\/span>. Some companies offer unusual benefits to their employees. For example, biotech company <span class=\"no-emphasis\">Genentech<\/span> offers employee compensation for taking alternative methods of transportation to work at its South San Francisco campus. Employees can earn $12 per day for walking or biking to work, and those who drive a carpool or vanpool can earn $8 and $16, respectively. In addition, the company offers free commuter bus service for all employees via 27 routes around the Bay Area. [footnote]\u201cThe 100 Best Companies to Work For 2017,\u201d <em>Fortune<\/em>, http:\/\/fortune.com, accessed June 23, 2017; \u201cGenentech Perks and Programs,\u201d http:\/\/reviews.greatplacetowork.com, accessed June 23, 2017.[\/footnote]<\/p>\r\n\r\n<\/div>\r\n<div id=\"fs-idm224813200\" class=\"bc-section section\">\r\n<h3>Responsibility to Customers<\/h3>\r\n<p id=\"fs-idm230056272\">To be successful in today\u2019s business environment, a company must satisfy its customers. A firm must deliver what it promises, as well as be honest and forthright in everyday interactions with customers, suppliers, and others. Recent research suggests that many consumers, particularly millennials, prefer to do business with companies and brands that communicate socially responsible messages, utilize sustainable manufacturing processes, and practice ethical business standards.<span style=\"font-size: 1rem;text-align: initial\">[footnote]<\/span><span style=\"font-size: 1em;text-align: initial\">Sarah Landrum, \u201cMillennials Driving Brands to Practice Socially Responsible Marketing,\u201d <\/span><em style=\"font-size: 1em;text-align: initial\">Forbes,<\/em><span style=\"font-size: 1em;text-align: initial\"> http:\/\/www.forbes.com, March 17, 2017.<\/span><span style=\"font-size: 1rem;text-align: initial\">[\/footnote]<\/span><\/p>\r\n\r\n<\/div>\r\n<div id=\"fs-idm225834496\" class=\"bc-section section\">\r\n<h3>Responsibility to Society<\/h3>\r\n<p id=\"fs-idm230400320\">A business must also be responsible to society. A business provides a community with jobs, goods, and services. It also pays taxes that go to support schools, hospitals, and better roads. Some companies have taken an additional step to demonstrate their commitment to stakeholders and society as a whole by becoming Certified Benefit Corporations, or B Corps for short. Verified by <span class=\"no-emphasis\">B Lab<\/span>, a global nonprofit organization, <span class=\"no-emphasis\">B Corps<\/span> meet the highest standards of social and environmental performance, public transparency, and legal accountability and strive to use the power of business to solve social and environmental problems via an impact assessment that rates each company on a possible score of 200 points. To become certified as a Benefit Corporation, companies need to reach a score of at least 80 and must be recertified every two years. There are more than 2,000 companies worldwide that have been certified as B Corps, including <span class=\"no-emphasis\">Method<\/span>, <span class=\"no-emphasis\">W.S. Badger Company<\/span>, <span class=\"no-emphasis\">Fishpeople Seafood<\/span>, <span class=\"no-emphasis\">LEAP Organics<\/span>, <span class=\"no-emphasis\">New Belgium Brewing Company<\/span>, <span class=\"no-emphasis\">Ben &amp; Jerry\u2019s<\/span>, <span class=\"no-emphasis\">Cabot Creamery Co-op<\/span>, <span class=\"no-emphasis\">Comet Skateboards<\/span>, <span class=\"no-emphasis\">Etsy<\/span>, <span class=\"no-emphasis\">Patagonia<\/span>, <span class=\"no-emphasis\">Plum Organics<\/span>, and <span class=\"no-emphasis\">Warby Parker<\/span>.[footnote]\u201cWhy B Corps Matter,\u201d https:\/\/www.bcorporation.net, accessed June 27, 2017; Suntae Kim, Matthew J. Karlesky, Christopher G. Meyers, and Todd Schifeling, \u201cWhy Companies Are Becoming B Corporations,\u201d <em>Harvard Business Review,<\/em> https:\/\/hbr.org, June 17, 2016.[\/footnote]<\/p>\r\n\r\n<div id=\"fs-idm231074560\" class=\"bc-section section\">\r\n<h4>Environmental Protection<\/h4>\r\n<p id=\"fs-idm225969536\">Business is also responsible for protecting and improving the world\u2019s fragile environment. The world\u2019s forests are being destroyed fast. Every second, an area the size of a football field is laid bare. Plant and animal species are becoming extinct at the rate of 17 per hour. A continent-size hole is opening up in the earth\u2019s protective ozone shield. Each year we throw out 80 percent more refuse than we did in 1960; as a result, more than half of the nation\u2019s landfills are filled to capacity.<\/p>\r\n<p id=\"fs-idm228129840\">To slow the erosion of the world\u2019s natural resources, many companies have become more environmentally responsible. For example, Toyota now uses renewable energy sources such as solar, wind, geothermal, and water power for electricity to run its facilities. When its new $1 billion North American headquarters opened in Plano, Texas, in May 2017, <span class=\"no-emphasis\">Toyota<\/span> said the 2.1 million square-foot campus would eventually be powered by 100% clean energy, helping the auto giant move closer to its goal of eliminating carbon emissions in all of its operations.[footnote]Becky May, \u201cCreating One Toyota,\u201d <em>American Builders Quarterly,<\/em> http:\/\/americanbuildersquarterly.com, accessed June 23, 2017; Jessica Lyons Hardcastle, \u201cToyota Headquarters Will Use 100% Renewable Energy,\u201d <em>Environmental Leader,<\/em> https:\/\/www.environmentalleader.com, June 10, 2016.[\/footnote]<\/p>\r\n\r\n<div id=\"fs-idm231443008\" class=\"ethics-in-practice\">\r\n<div>\r\n<div class=\"textbox shaded\">\r\n<div id=\"fs-idm231074560\" class=\"bc-section section\">\r\n<div id=\"fs-idm231443008\" class=\"ethics-in-practice\">\r\n<h3>This Fish Story Has a Tasting Ending<\/h3>\r\n<p id=\"fs-idm230375328\">Duncan Berry has always been an environmentalist at heart. Brought up on the Oregon coast, he was a sea captain at an early age, spending nearly two decades on the ocean before going on to become a successful entrepreneur in the organic cotton industry. After selling the textile business at the age of 50, he retired back to the Oregon coast to work on a state initiative to preserve marine habitats.<\/p>\r\n<p id=\"fs-idm225374864\">He quickly discovered that the state\u2019s commercial fishing industry had gone into major disrepair since his seafaring adventure years earlier. Berry learned the majority of seafood consumed in the United States was being imported from other countries and more than 90 percent of U.S. seafood was being exported. In addition, great harm was being done to the ocean because it was being overfished.<\/p>\r\n<p id=\"fs-idm226543904\">Although several groups were already working to improve the commercial fishing industry, he observed that one key group was not part of the discussion: consumers. Berry decided a key component of change had to be involving consumers in the process. He spent more than a year meeting with everyone involved in the Oregon fishing industry\u2014from fishermen to processors, distributors, truck drivers, chefs, and consumers\u2014to gain perspective on why the industry was failing. His \u201caha\u201d moment occurred when he realized the majority of fish is consumed in restaurants because consumers think preparing fish at home is too difficult and time-consuming. That\u2019s when he co-founded <span class=\"no-emphasis\">Fishpeople Seafood<\/span>.<\/p>\r\n<p id=\"fs-idm229605344\">Started in 2012, Fishpeople has a mission of changing the way people think about seafood by being transparent about where the seafood comes from, how it is processed, and how it is handled. Berry believes the company\u2019s transparency helps consumers understand how the process translates into sustainable food that tastes good and is good for you. The company makes shelf-stable, ready-to-eat restaurant-quality seafood in the form of soups, meal kits, and fresh and frozen filets, complete with farm-to-table ingredients. On every package there is a code consumers can enter at the company\u2019s website that will tell them everything about the seafood\u2019s origin, down to the fisherman who caught it. Fishpeople also operates a processing plant in Toledo, Oregon, where workers are paid a livable wage and receive health insurance\u2014benefits typically unheard of in the fishing industry.<\/p>\r\n<p id=\"fs-idm226781584\">Fishpeople\u2019s products are available in more than 5,000 stores nationwide, including <span class=\"no-emphasis\">Walmart<\/span>, <span class=\"no-emphasis\">Whole Foods<\/span>, <span class=\"no-emphasis\">Costco<\/span>, <span class=\"no-emphasis\">Kroger<\/span>, and other grocery stores and markets. Recently the company announced a merger with <span class=\"no-emphasis\">Ilwaco Landing Fishermen<\/span>, which will help further the two groups\u2019 shared vision of supporting local fishermen and providing sustainable seafood to consumers.<\/p>\r\n\r\n<div id=\"fs-idm228455104\">\r\n<div>Questions for Discussion<\/div>\r\n<ol>\r\n \t<li>How does Fishpeople\u2019s transparency contribute to the company\u2019s success?<\/li>\r\n \t<li>What responsibility, if any, does Fishpeople have to the local fishing industry?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<p id=\"fs-idm226446976\">Sources: Company website, https:\/\/fishpeopleseafood.com, accessed June 27, 2017; J. David Santen, Jr., \u201cAdding Value to Oregon Seafood,\u201d <em>Built Oregon,<\/em> http:\/\/builtoregon.com, accessed June 27, 2017; Elizabeth Crawford, \u201cFishpeople Wants to Fix the \u2018Fundamentally Broken\u2019 Seafood Industry with Increased Transparency,\u201d <em>Food Navigator,<\/em> http:\/\/www.foodnavigator-usa.com, May 25, 2017; Fishpeople Seafood Announces Merger with Ilwaco Landing Fishermen,\u201d <em>Tillamook County Pioneer<\/em>, https:\/\/www.tillamookcountypioneer.net, May 22, 2017; Leigh Buchanan, \u201cWhy This Entrepreneur Ditched Fashion for the \u2018Hunting and Gathering\u2019 Business,\u201d <em>Inc.,<\/em> https:\/\/www.inc.com, April 2017 issue; Kate Harrison, \u201cThis Former Green Textile Maven Is Making Microwaved Seafood Sustainable,\u201d <em>Forbes,<\/em> http:\/\/www.forbes.com, August 25, 2015.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<span style=\"color: #6c64ad;font-size: 0.9em;font-weight: 600\">Corporate Philanthropy<\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"fs-idm225752704\" class=\"bc-section section\">\r\n<p id=\"fs-idm232143168\">Companies also display their social responsibility through corporate philanthropy. Corporate philanthropy includes cash contributions, donations of equipment and products, and support for the volunteer efforts of company employees. Recent statistics suggest U.S. corporate philanthropy exceeds more than $19 billion annually.[footnote]\u201cCharitable Giving Statistics,\u201d <em>National Philanthropic Trust,<\/em> https:\/\/www.nptrust.org, accessed June 23, 2017.[\/footnote]<span class=\"no-emphasis\">American Express<\/span> is a major supporter of the <span class=\"no-emphasis\">American Red Cross<\/span>. The organization relies almost entirely on charitable gifts to carry out its programs and services, which include disaster relief, armed-forces emergency relief, blood and tissue services, and health and safety services. The funds provided by <span class=\"no-emphasis\">American Express<\/span> have enabled the Red Cross to deliver humanitarian relief to victims of numerous disasters around the world.[footnote]\u201cAmerican Express Company Corporate Social Responsibility: Philanthropy 2016,\u201d http:\/\/about.americanexpress.com, accessed June 23, 2017.[\/footnote]\u00a0When <span class=\"no-emphasis\">Hurricane Katrina<\/span> hit the Gulf Coast, <span class=\"no-emphasis\">Bayer<\/span> sent 45,000 diabetes blood glucose monitors to the relief effort. Within weeks of the disaster, <span class=\"no-emphasis\">Abbott<\/span>, <span class=\"no-emphasis\">Alcoa<\/span>, <span class=\"no-emphasis\">Dell<\/span>, <span class=\"no-emphasis\">Disney<\/span>, <span class=\"no-emphasis\">Intel<\/span>, <span class=\"no-emphasis\">UPS<\/span>, <span class=\"no-emphasis\">Walgreens<\/span>, <span class=\"no-emphasis\">Walmart<\/span>, and others contributed more than $550 million for disaster relief [footnote]Ryan Scott, \u201cHow Hurricane Katrina Changed Corporate Social Responsibility Forever,\u201d <em>The Huffington Post,<\/em> http:\/\/www.huffingtonpost.com, accessed June 23, 2017; Del Jones, \u201cCorporate Giving for Katrina Reaches $547 Million,\u201d <em>USA Today,<\/em> http:\/\/www.usatoday.com, September 12, 2005.[\/footnote]<\/p>\r\n\r\n<div id=\"fs-idm228199760\" class=\"scaled-down\">\r\n<div>\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"1149\"]<img src=\"https:\/\/cnx.org\/resources\/b4896d14f10f727dbd6b6d9385a91a06dd4cd12c\" alt=\"A photograph shows a large crowd cheering on a line of Tesla cars driving down a red carpet path.\" width=\"1149\" height=\"653\" \/> Hybrid cars and all-electric vehicles such as Tesla models are turning heads and changing the way the world drives. Electric vehicles are more eco-friendly, but they are also more expensive to own. Analysts project that after charging, insurance, and maintenance costs, electric cars cost thousands of dollars more than conventional vehicles. Do the environmental benefits associated with electric cars justify the higher cost of ownership? (Credit: Steve Jurvetson\/ Flickr\/ Attribution 2.0 Generic (CC BY 2.0))[\/caption]\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"fs-idm232615664\" class=\"bc-section section\">\r\n<h3>Responsibilities to Investors<\/h3>\r\n<p id=\"fs-idm232533024\">Companies\u2019 relationships with investors also entail social responsibility. Although a company\u2019s economic responsibility to make a profit might seem to be its main obligation to its shareholders, some investors increasingly are putting more emphasis on other aspects of social responsibility.<\/p>\r\n<p id=\"fs-idm232643072\">Some investors are limiting their investments to securities (e.g., stocks and bonds) that coincide with their beliefs about ethical and social responsibility. This is called social investing. For example, a social investment fund might eliminate from consideration the securities of all companies that make tobacco products or liquor, manufacture weapons, or have a history of being environmentally irresponsible. Not all social investment strategies are alike. Some ethical mutual funds will not invest in government securities because they help to fund the military; others freely buy government securities, with managers noting that federal funds also support the arts and pay for AIDS research. Today, assets invested using socially responsible strategies total more than $7 trillion. [footnote]Nellie S. Huang, \u201c7 Great Socially Responsible Mutual Funds,\u201d <em>Kiplinger\u2019s Personal Finance,<\/em> http:\/\/www.kiplinger.com, accessed June 23, 2017.[\/footnote]<\/p>\r\n<p id=\"fs-idm230390864\">Perhaps partly as the result of the global recession of 2007\u20132009, over the last several years companies have tried to meet responsibilities to their investors as well as to their other stakeholders. Recent research suggests that now more than ever, CEOs are being held to higher standards by boards of directors, investors, governments, media, and even employees when it comes to corporate accountability and ethical behavior. A recent global study by PwC reveals that over the last several years, there has been a large increase in the number of CEOs being forced out due to some sort of ethical lapse in their organizations. Strategies to prevent such missteps should include establishing a culture of integrity to prevent anyone from breaking the rules, making sure company goals and metrics do not create undue pressure on employees to cut corners, and implementing effective processes and controls to minimize the opportunity for unethical behavior. [footnote]Per-Ola Karlsson, DeAnne Aquirre, and Kristin Rivera, \u201cAre CEOs Less Ethical Than in the Past?\u201d <em>Strategy + Business,<\/em> https:\/\/www.strategy-business.com, accessed June 27, 2017; Emily C. Bianchi and Aharon Mohliver, \u201cCEOs Who Began Their Careers During Booms Tend to Be Less Ethical,\u201d <em>Harvard Business Review,<\/em> https:\/\/hbr.org, May 12, 2017.[\/footnote]<\/p>\r\n\r\n<div id=\"fs-idm228814752\" class=\"concept-check\">\r\n<div class=\"textbox key-takeaways\">\r\n<h3>concept check<\/h3>\r\n<ol>\r\n \t<li>How do businesses carry out their social responsibilities to consumers?<\/li>\r\n \t<li>What is corporate philanthropy?<\/li>\r\n \t<li>Is a company\u2019s only responsibility to its investors to make a profit? Why or why not?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"fs-idm230141328\" class=\"section-summary\">\r\n<h3>Summary of Learning Outcomes<\/h3>\r\n<ol id=\"fs-idm232273792\" start=\"4\">\r\n \t<li>How do businesses meet their social responsibilities to various stakeholders?<\/li>\r\n<\/ol>\r\n<p id=\"fs-idm225445376\">Stakeholders are individuals or groups to whom business has a responsibility. Businesses are responsible to employees. They should provide a clean, safe working environment. Organizations can build employees\u2019 self-worth through empowerment programs. Businesses also have a responsibility to customers to provide good, safe products and services. Organizations are responsible to the general public to be good corporate citizens. Firms must help protect the environment and provide a good place to work. Companies also engage in corporate philanthropy, which includes contributing cash, donating goods and services, and supporting volunteer efforts of employees. Finally, companies are responsible to investors. They should earn a reasonable profit for company owners.<\/p>\r\n\r\n<\/div>\r\n<div class=\"textbox shaded\">\r\n<h3>Glossary<\/h3>\r\n<dl id=\"fs-idm226430240\">\r\n \t<dt>corporate philanthropy<\/dt>\r\n \t<dd id=\"fs-idm232234720\">The practice of charitable giving by corporations; includes contributing cash, donating equipment and products, and supporting the volunteer efforts of company employees.<\/dd>\r\n<\/dl>\r\n<dl id=\"fs-idm225525056\">\r\n \t<dt>social investing<\/dt>\r\n \t<dd id=\"fs-idm229138128\">The practice of limiting investments to securities of companies that behave in accordance with the investor\u2019s beliefs about ethical and social responsibility to encourage businesses to be more socially responsible.<\/dd>\r\n<\/dl>\r\n<dl id=\"fs-idm232359008\">\r\n \t<dt>stakeholders<\/dt>\r\n \t<dd id=\"fs-idm225299488\">Individuals or groups to whom a business has a responsibility; include employees, customers, the general public, and investors.<\/dd>\r\n<\/dl>\r\n<\/div>","rendered":"<p style=\"padding-left: 30px\">4. How do businesses meet their social responsibilities to various stakeholders?<\/p>\n<p id=\"fs-idm206526944\">What makes a company be admired or perceived as socially responsible? Such a company meets its obligations to its stakeholders. Stakeholders are the individuals or groups to whom a business has a responsibility. The stakeholders of a business are its employees, its customers, the general public, and its investors.<\/p>\n<div id=\"fs-idm231959760\" class=\"bc-section section\">\n<h3>Responsibility to Employees<\/h3>\n<p id=\"fs-idm206249056\">An organization\u2019s first responsibility is to provide a job to employees. Keeping people employed and letting them have time to enjoy the fruits of their labor is the finest thing business can do for society. Beyond this fundamental responsibility, employers must provide a clean, safe working environment that is free from all forms of discrimination. Companies should also strive to provide job security whenever possible.<\/p>\n<p id=\"fs-idm212981472\">Enlightened firms are also empowering employees to make decisions on their own and suggest solutions to company problems. Empowerment contributes to an employee\u2019s self-worth, which, in turn, increases productivity and reduces absenteeism.<\/p>\n<p id=\"fs-idm231023264\">Each year, in collaboration with Great Place to Work<sup>\u00ae<\/sup>, <em>Fortune<\/em> conducts an extensive employee survey of the best places to work in the United States. For 2017, the top companies included <span class=\"no-emphasis\">Google<\/span>, <span class=\"no-emphasis\">Wegmans Food Markets<\/span>, <span class=\"no-emphasis\">Edward Jones<\/span>, <span class=\"no-emphasis\">Genentech<\/span>, <span class=\"no-emphasis\">Salesforce<\/span>, <span class=\"no-emphasis\">Acuity<\/span>, and <span class=\"no-emphasis\">Quicken Loans<\/span>. Some companies offer unusual benefits to their employees. For example, biotech company <span class=\"no-emphasis\">Genentech<\/span> offers employee compensation for taking alternative methods of transportation to work at its South San Francisco campus. Employees can earn $12 per day for walking or biking to work, and those who drive a carpool or vanpool can earn $8 and $16, respectively. In addition, the company offers free commuter bus service for all employees via 27 routes around the Bay Area. <a class=\"footnote\" title=\"\u201cThe 100 Best Companies to Work For 2017,\u201d Fortune, http:\/\/fortune.com, accessed June 23, 2017; \u201cGenentech Perks and Programs,\u201d http:\/\/reviews.greatplacetowork.com, accessed June 23, 2017.\" id=\"return-footnote-50-1\" href=\"#footnote-50-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<\/div>\n<div id=\"fs-idm224813200\" class=\"bc-section section\">\n<h3>Responsibility to Customers<\/h3>\n<p id=\"fs-idm230056272\">To be successful in today\u2019s business environment, a company must satisfy its customers. A firm must deliver what it promises, as well as be honest and forthright in everyday interactions with customers, suppliers, and others. Recent research suggests that many consumers, particularly millennials, prefer to do business with companies and brands that communicate socially responsible messages, utilize sustainable manufacturing processes, and practice ethical business standards.<span style=\"font-size: 1rem;text-align: initial\"><a class=\"footnote\" title=\"Sarah Landrum, \u201cMillennials Driving Brands to Practice Socially Responsible Marketing,\u201d Forbes, http:\/\/www.forbes.com, March 17, 2017.\" id=\"return-footnote-50-2\" href=\"#footnote-50-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/span><\/p>\n<\/div>\n<div id=\"fs-idm225834496\" class=\"bc-section section\">\n<h3>Responsibility to Society<\/h3>\n<p id=\"fs-idm230400320\">A business must also be responsible to society. A business provides a community with jobs, goods, and services. It also pays taxes that go to support schools, hospitals, and better roads. Some companies have taken an additional step to demonstrate their commitment to stakeholders and society as a whole by becoming Certified Benefit Corporations, or B Corps for short. Verified by <span class=\"no-emphasis\">B Lab<\/span>, a global nonprofit organization, <span class=\"no-emphasis\">B Corps<\/span> meet the highest standards of social and environmental performance, public transparency, and legal accountability and strive to use the power of business to solve social and environmental problems via an impact assessment that rates each company on a possible score of 200 points. To become certified as a Benefit Corporation, companies need to reach a score of at least 80 and must be recertified every two years. There are more than 2,000 companies worldwide that have been certified as B Corps, including <span class=\"no-emphasis\">Method<\/span>, <span class=\"no-emphasis\">W.S. Badger Company<\/span>, <span class=\"no-emphasis\">Fishpeople Seafood<\/span>, <span class=\"no-emphasis\">LEAP Organics<\/span>, <span class=\"no-emphasis\">New Belgium Brewing Company<\/span>, <span class=\"no-emphasis\">Ben &amp; Jerry\u2019s<\/span>, <span class=\"no-emphasis\">Cabot Creamery Co-op<\/span>, <span class=\"no-emphasis\">Comet Skateboards<\/span>, <span class=\"no-emphasis\">Etsy<\/span>, <span class=\"no-emphasis\">Patagonia<\/span>, <span class=\"no-emphasis\">Plum Organics<\/span>, and <span class=\"no-emphasis\">Warby Parker<\/span>.<a class=\"footnote\" title=\"\u201cWhy B Corps Matter,\u201d https:\/\/www.bcorporation.net, accessed June 27, 2017; Suntae Kim, Matthew J. Karlesky, Christopher G. Meyers, and Todd Schifeling, \u201cWhy Companies Are Becoming B Corporations,\u201d Harvard Business Review, https:\/\/hbr.org, June 17, 2016.\" id=\"return-footnote-50-3\" href=\"#footnote-50-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/p>\n<div id=\"fs-idm231074560\" class=\"bc-section section\">\n<h4>Environmental Protection<\/h4>\n<p id=\"fs-idm225969536\">Business is also responsible for protecting and improving the world\u2019s fragile environment. The world\u2019s forests are being destroyed fast. Every second, an area the size of a football field is laid bare. Plant and animal species are becoming extinct at the rate of 17 per hour. A continent-size hole is opening up in the earth\u2019s protective ozone shield. Each year we throw out 80 percent more refuse than we did in 1960; as a result, more than half of the nation\u2019s landfills are filled to capacity.<\/p>\n<p id=\"fs-idm228129840\">To slow the erosion of the world\u2019s natural resources, many companies have become more environmentally responsible. For example, Toyota now uses renewable energy sources such as solar, wind, geothermal, and water power for electricity to run its facilities. When its new $1 billion North American headquarters opened in Plano, Texas, in May 2017, <span class=\"no-emphasis\">Toyota<\/span> said the 2.1 million square-foot campus would eventually be powered by 100% clean energy, helping the auto giant move closer to its goal of eliminating carbon emissions in all of its operations.<a class=\"footnote\" title=\"Becky May, \u201cCreating One Toyota,\u201d American Builders Quarterly, http:\/\/americanbuildersquarterly.com, accessed June 23, 2017; Jessica Lyons Hardcastle, \u201cToyota Headquarters Will Use 100% Renewable Energy,\u201d Environmental Leader, https:\/\/www.environmentalleader.com, June 10, 2016.\" id=\"return-footnote-50-4\" href=\"#footnote-50-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a><\/p>\n<div id=\"fs-idm231443008\" class=\"ethics-in-practice\">\n<div>\n<div class=\"textbox shaded\">\n<div id=\"fs-idm231074560\" class=\"bc-section section\">\n<div id=\"fs-idm231443008\" class=\"ethics-in-practice\">\n<h3>This Fish Story Has a Tasting Ending<\/h3>\n<p id=\"fs-idm230375328\">Duncan Berry has always been an environmentalist at heart. Brought up on the Oregon coast, he was a sea captain at an early age, spending nearly two decades on the ocean before going on to become a successful entrepreneur in the organic cotton industry. After selling the textile business at the age of 50, he retired back to the Oregon coast to work on a state initiative to preserve marine habitats.<\/p>\n<p id=\"fs-idm225374864\">He quickly discovered that the state\u2019s commercial fishing industry had gone into major disrepair since his seafaring adventure years earlier. Berry learned the majority of seafood consumed in the United States was being imported from other countries and more than 90 percent of U.S. seafood was being exported. In addition, great harm was being done to the ocean because it was being overfished.<\/p>\n<p id=\"fs-idm226543904\">Although several groups were already working to improve the commercial fishing industry, he observed that one key group was not part of the discussion: consumers. Berry decided a key component of change had to be involving consumers in the process. He spent more than a year meeting with everyone involved in the Oregon fishing industry\u2014from fishermen to processors, distributors, truck drivers, chefs, and consumers\u2014to gain perspective on why the industry was failing. His \u201caha\u201d moment occurred when he realized the majority of fish is consumed in restaurants because consumers think preparing fish at home is too difficult and time-consuming. That\u2019s when he co-founded <span class=\"no-emphasis\">Fishpeople Seafood<\/span>.<\/p>\n<p id=\"fs-idm229605344\">Started in 2012, Fishpeople has a mission of changing the way people think about seafood by being transparent about where the seafood comes from, how it is processed, and how it is handled. Berry believes the company\u2019s transparency helps consumers understand how the process translates into sustainable food that tastes good and is good for you. The company makes shelf-stable, ready-to-eat restaurant-quality seafood in the form of soups, meal kits, and fresh and frozen filets, complete with farm-to-table ingredients. On every package there is a code consumers can enter at the company\u2019s website that will tell them everything about the seafood\u2019s origin, down to the fisherman who caught it. Fishpeople also operates a processing plant in Toledo, Oregon, where workers are paid a livable wage and receive health insurance\u2014benefits typically unheard of in the fishing industry.<\/p>\n<p id=\"fs-idm226781584\">Fishpeople\u2019s products are available in more than 5,000 stores nationwide, including <span class=\"no-emphasis\">Walmart<\/span>, <span class=\"no-emphasis\">Whole Foods<\/span>, <span class=\"no-emphasis\">Costco<\/span>, <span class=\"no-emphasis\">Kroger<\/span>, and other grocery stores and markets. Recently the company announced a merger with <span class=\"no-emphasis\">Ilwaco Landing Fishermen<\/span>, which will help further the two groups\u2019 shared vision of supporting local fishermen and providing sustainable seafood to consumers.<\/p>\n<div id=\"fs-idm228455104\">\n<div>Questions for Discussion<\/div>\n<ol>\n<li>How does Fishpeople\u2019s transparency contribute to the company\u2019s success?<\/li>\n<li>What responsibility, if any, does Fishpeople have to the local fishing industry?<\/li>\n<\/ol>\n<\/div>\n<p id=\"fs-idm226446976\">Sources: Company website, https:\/\/fishpeopleseafood.com, accessed June 27, 2017; J. David Santen, Jr., \u201cAdding Value to Oregon Seafood,\u201d <em>Built Oregon,<\/em> http:\/\/builtoregon.com, accessed June 27, 2017; Elizabeth Crawford, \u201cFishpeople Wants to Fix the \u2018Fundamentally Broken\u2019 Seafood Industry with Increased Transparency,\u201d <em>Food Navigator,<\/em> http:\/\/www.foodnavigator-usa.com, May 25, 2017; Fishpeople Seafood Announces Merger with Ilwaco Landing Fishermen,\u201d <em>Tillamook County Pioneer<\/em>, https:\/\/www.tillamookcountypioneer.net, May 22, 2017; Leigh Buchanan, \u201cWhy This Entrepreneur Ditched Fashion for the \u2018Hunting and Gathering\u2019 Business,\u201d <em>Inc.,<\/em> https:\/\/www.inc.com, April 2017 issue; Kate Harrison, \u201cThis Former Green Textile Maven Is Making Microwaved Seafood Sustainable,\u201d <em>Forbes,<\/em> http:\/\/www.forbes.com, August 25, 2015.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: #6c64ad;font-size: 0.9em;font-weight: 600\">Corporate Philanthropy<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"fs-idm225752704\" class=\"bc-section section\">\n<p id=\"fs-idm232143168\">Companies also display their social responsibility through corporate philanthropy. Corporate philanthropy includes cash contributions, donations of equipment and products, and support for the volunteer efforts of company employees. Recent statistics suggest U.S. corporate philanthropy exceeds more than $19 billion annually.<a class=\"footnote\" title=\"\u201cCharitable Giving Statistics,\u201d National Philanthropic Trust, https:\/\/www.nptrust.org, accessed June 23, 2017.\" id=\"return-footnote-50-5\" href=\"#footnote-50-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><span class=\"no-emphasis\">American Express<\/span> is a major supporter of the <span class=\"no-emphasis\">American Red Cross<\/span>. The organization relies almost entirely on charitable gifts to carry out its programs and services, which include disaster relief, armed-forces emergency relief, blood and tissue services, and health and safety services. The funds provided by <span class=\"no-emphasis\">American Express<\/span> have enabled the Red Cross to deliver humanitarian relief to victims of numerous disasters around the world.<a class=\"footnote\" title=\"\u201cAmerican Express Company Corporate Social Responsibility: Philanthropy 2016,\u201d http:\/\/about.americanexpress.com, accessed June 23, 2017.\" id=\"return-footnote-50-6\" href=\"#footnote-50-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a>\u00a0When <span class=\"no-emphasis\">Hurricane Katrina<\/span> hit the Gulf Coast, <span class=\"no-emphasis\">Bayer<\/span> sent 45,000 diabetes blood glucose monitors to the relief effort. Within weeks of the disaster, <span class=\"no-emphasis\">Abbott<\/span>, <span class=\"no-emphasis\">Alcoa<\/span>, <span class=\"no-emphasis\">Dell<\/span>, <span class=\"no-emphasis\">Disney<\/span>, <span class=\"no-emphasis\">Intel<\/span>, <span class=\"no-emphasis\">UPS<\/span>, <span class=\"no-emphasis\">Walgreens<\/span>, <span class=\"no-emphasis\">Walmart<\/span>, and others contributed more than $550 million for disaster relief <a class=\"footnote\" title=\"Ryan Scott, \u201cHow Hurricane Katrina Changed Corporate Social Responsibility Forever,\u201d The Huffington Post, http:\/\/www.huffingtonpost.com, accessed June 23, 2017; Del Jones, \u201cCorporate Giving for Katrina Reaches $547 Million,\u201d USA Today, http:\/\/www.usatoday.com, September 12, 2005.\" id=\"return-footnote-50-7\" href=\"#footnote-50-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a><\/p>\n<div id=\"fs-idm228199760\" class=\"scaled-down\">\n<div>\n<div style=\"width: 1159px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cnx.org\/resources\/b4896d14f10f727dbd6b6d9385a91a06dd4cd12c\" alt=\"A photograph shows a large crowd cheering on a line of Tesla cars driving down a red carpet path.\" width=\"1149\" height=\"653\" \/><\/p>\n<p class=\"wp-caption-text\">Hybrid cars and all-electric vehicles such as Tesla models are turning heads and changing the way the world drives. Electric vehicles are more eco-friendly, but they are also more expensive to own. Analysts project that after charging, insurance, and maintenance costs, electric cars cost thousands of dollars more than conventional vehicles. Do the environmental benefits associated with electric cars justify the higher cost of ownership? (Credit: Steve Jurvetson\/ Flickr\/ Attribution 2.0 Generic (CC BY 2.0))<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fs-idm232615664\" class=\"bc-section section\">\n<h3>Responsibilities to Investors<\/h3>\n<p id=\"fs-idm232533024\">Companies\u2019 relationships with investors also entail social responsibility. Although a company\u2019s economic responsibility to make a profit might seem to be its main obligation to its shareholders, some investors increasingly are putting more emphasis on other aspects of social responsibility.<\/p>\n<p id=\"fs-idm232643072\">Some investors are limiting their investments to securities (e.g., stocks and bonds) that coincide with their beliefs about ethical and social responsibility. This is called social investing. For example, a social investment fund might eliminate from consideration the securities of all companies that make tobacco products or liquor, manufacture weapons, or have a history of being environmentally irresponsible. Not all social investment strategies are alike. Some ethical mutual funds will not invest in government securities because they help to fund the military; others freely buy government securities, with managers noting that federal funds also support the arts and pay for AIDS research. Today, assets invested using socially responsible strategies total more than $7 trillion. <a class=\"footnote\" title=\"Nellie S. Huang, \u201c7 Great Socially Responsible Mutual Funds,\u201d Kiplinger\u2019s Personal Finance, http:\/\/www.kiplinger.com, accessed June 23, 2017.\" id=\"return-footnote-50-8\" href=\"#footnote-50-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a><\/p>\n<p id=\"fs-idm230390864\">Perhaps partly as the result of the global recession of 2007\u20132009, over the last several years companies have tried to meet responsibilities to their investors as well as to their other stakeholders. Recent research suggests that now more than ever, CEOs are being held to higher standards by boards of directors, investors, governments, media, and even employees when it comes to corporate accountability and ethical behavior. A recent global study by PwC reveals that over the last several years, there has been a large increase in the number of CEOs being forced out due to some sort of ethical lapse in their organizations. Strategies to prevent such missteps should include establishing a culture of integrity to prevent anyone from breaking the rules, making sure company goals and metrics do not create undue pressure on employees to cut corners, and implementing effective processes and controls to minimize the opportunity for unethical behavior. <a class=\"footnote\" title=\"Per-Ola Karlsson, DeAnne Aquirre, and Kristin Rivera, \u201cAre CEOs Less Ethical Than in the Past?\u201d Strategy + Business, https:\/\/www.strategy-business.com, accessed June 27, 2017; Emily C. Bianchi and Aharon Mohliver, \u201cCEOs Who Began Their Careers During Booms Tend to Be Less Ethical,\u201d Harvard Business Review, https:\/\/hbr.org, May 12, 2017.\" id=\"return-footnote-50-9\" href=\"#footnote-50-9\" aria-label=\"Footnote 9\"><sup class=\"footnote\">[9]<\/sup><\/a><\/p>\n<div id=\"fs-idm228814752\" class=\"concept-check\">\n<div class=\"textbox key-takeaways\">\n<h3>concept check<\/h3>\n<ol>\n<li>How do businesses carry out their social responsibilities to consumers?<\/li>\n<li>What is corporate philanthropy?<\/li>\n<li>Is a company\u2019s only responsibility to its investors to make a profit? Why or why not?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fs-idm230141328\" class=\"section-summary\">\n<h3>Summary of Learning Outcomes<\/h3>\n<ol id=\"fs-idm232273792\" start=\"4\">\n<li>How do businesses meet their social responsibilities to various stakeholders?<\/li>\n<\/ol>\n<p id=\"fs-idm225445376\">Stakeholders are individuals or groups to whom business has a responsibility. Businesses are responsible to employees. They should provide a clean, safe working environment. Organizations can build employees\u2019 self-worth through empowerment programs. Businesses also have a responsibility to customers to provide good, safe products and services. Organizations are responsible to the general public to be good corporate citizens. Firms must help protect the environment and provide a good place to work. Companies also engage in corporate philanthropy, which includes contributing cash, donating goods and services, and supporting volunteer efforts of employees. Finally, companies are responsible to investors. They should earn a reasonable profit for company owners.<\/p>\n<\/div>\n<div class=\"textbox shaded\">\n<h3>Glossary<\/h3>\n<dl id=\"fs-idm226430240\">\n<dt>corporate philanthropy<\/dt>\n<dd id=\"fs-idm232234720\">The practice of charitable giving by corporations; includes contributing cash, donating equipment and products, and supporting the volunteer efforts of company employees.<\/dd>\n<\/dl>\n<dl id=\"fs-idm225525056\">\n<dt>social investing<\/dt>\n<dd id=\"fs-idm229138128\">The practice of limiting investments to securities of companies that behave in accordance with the investor\u2019s beliefs about ethical and social responsibility to encourage businesses to be more socially responsible.<\/dd>\n<\/dl>\n<dl id=\"fs-idm232359008\">\n<dt>stakeholders<\/dt>\n<dd id=\"fs-idm225299488\">Individuals or groups to whom a business has a responsibility; include employees, customers, the general public, and investors.<\/dd>\n<\/dl>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-50\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Intro to Business. <strong>Authored by<\/strong>: Gitman, et. al. <strong>Provided by<\/strong>: OpenStax. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2\">http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em>. <strong>License Terms<\/strong>: Download for free at http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-50-1\">\u201cThe 100 Best Companies to Work For 2017,\u201d <em>Fortune<\/em>, http:\/\/fortune.com, accessed June 23, 2017; \u201cGenentech Perks and Programs,\u201d http:\/\/reviews.greatplacetowork.com, accessed June 23, 2017. <a href=\"#return-footnote-50-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-50-2\"><\/span><span style=\"font-size: 1em;text-align: initial\">Sarah Landrum, \u201cMillennials Driving Brands to Practice Socially Responsible Marketing,\u201d <\/span><em style=\"font-size: 1em;text-align: initial\">Forbes,<\/em><span style=\"font-size: 1em;text-align: initial\"> http:\/\/www.forbes.com, March 17, 2017.<\/span><span style=\"font-size: 1rem;text-align: initial\"> <a href=\"#return-footnote-50-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-50-3\">\u201cWhy B Corps Matter,\u201d https:\/\/www.bcorporation.net, accessed June 27, 2017; Suntae Kim, Matthew J. Karlesky, Christopher G. Meyers, and Todd Schifeling, \u201cWhy Companies Are Becoming B Corporations,\u201d <em>Harvard Business Review,<\/em> https:\/\/hbr.org, June 17, 2016. <a href=\"#return-footnote-50-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-50-4\">Becky May, \u201cCreating One Toyota,\u201d <em>American Builders Quarterly,<\/em> http:\/\/americanbuildersquarterly.com, accessed June 23, 2017; Jessica Lyons Hardcastle, \u201cToyota Headquarters Will Use 100% Renewable Energy,\u201d <em>Environmental Leader,<\/em> https:\/\/www.environmentalleader.com, June 10, 2016. <a href=\"#return-footnote-50-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-50-5\">\u201cCharitable Giving Statistics,\u201d <em>National Philanthropic Trust,<\/em> https:\/\/www.nptrust.org, accessed June 23, 2017. <a href=\"#return-footnote-50-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-50-6\">\u201cAmerican Express Company Corporate Social Responsibility: Philanthropy 2016,\u201d http:\/\/about.americanexpress.com, accessed June 23, 2017. <a href=\"#return-footnote-50-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-50-7\">Ryan Scott, \u201cHow Hurricane Katrina Changed Corporate Social Responsibility Forever,\u201d <em>The Huffington Post,<\/em> http:\/\/www.huffingtonpost.com, accessed June 23, 2017; Del Jones, \u201cCorporate Giving for Katrina Reaches $547 Million,\u201d <em>USA Today,<\/em> http:\/\/www.usatoday.com, September 12, 2005. <a href=\"#return-footnote-50-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-50-8\">Nellie S. Huang, \u201c7 Great Socially Responsible Mutual Funds,\u201d <em>Kiplinger\u2019s Personal Finance,<\/em> http:\/\/www.kiplinger.com, accessed June 23, 2017. <a href=\"#return-footnote-50-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><li id=\"footnote-50-9\">Per-Ola Karlsson, DeAnne Aquirre, and Kristin Rivera, \u201cAre CEOs Less Ethical Than in the Past?\u201d <em>Strategy + Business,<\/em> https:\/\/www.strategy-business.com, accessed June 27, 2017; Emily C. Bianchi and Aharon Mohliver, \u201cCEOs Who Began Their Careers During Booms Tend to Be Less Ethical,\u201d <em>Harvard Business Review,<\/em> https:\/\/hbr.org, May 12, 2017. <a href=\"#return-footnote-50-9\" class=\"return-footnote\" aria-label=\"Return to footnote 9\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":311,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Intro to Business\",\"author\":\"Gitman, et. al\",\"organization\":\"OpenStax\",\"url\":\"http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Download for free at http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-50","chapter","type-chapter","status-publish","hentry"],"part":41,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapters\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/wp\/v2\/users\/311"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapters\/50\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapters\/50\/revisions\/338"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/parts\/41"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapters\/50\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/pressbooks\/v2\/chapter-type?post=50"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/wp\/v2\/contributor?post=50"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/wp-json\/wp\/v2\/license?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}