Course Contents at a Glance

Course Contents at a Glance

 decorative image

The following list shows a summary of the topics covered in this course. To see all of the course pages, visit the Table of Contents.

Chapter 1: Business Communication Foundations

  • Why Is It Important to Communicate Well?
  • What Is Communication?
  • Communication Principles: Benefits of Good Communication
  • Your Responsibilities as a Communicator: Characteristics of Good Communication

Chapter 2: Team Building and Dynamics

  • Intrapersonal and Interpersonal Communication
  • Leadership and Small Group Communication
  • Group Life Cycles and Member Roles
  • Conflict in the Work Environment
  • Problem-Solving and Decision-Making in Groups

Chapter 3: Message Preparation and Delivery

  • Understanding Language and Verbal Communication
  • Perception
  • Listening and Reading for Understanding
  • Differences in Perception
  • Think, Then Write: Writing Preparation
  • Composing the Message
  • Messages
  • Audience Awareness
  • A Planning Checklist for Business Messages

Chapter 4: Research

  • What is Research?
  • Why it Matters?
  • Conducting Research
  • APA Style
  • Narrowing the Topic
  • Finding Secondary Sources
  • Writing Ethically

Chapter 5: Fundamentals of Persuasion

  • What is Persuasion?
  • Principles of Persuasion?
  • Functions of the Presentation to Persuade
  • Persuasive Messages: Principles and AIDA
  • Making an Argument
  • Logical Argument
  • Business Proposals

Chapter 6: Negative News and Crisis Communication

  • Delivering a Negative News Message
  • Eliciting Negative News
  • Crisis Communication Plan

Chapter 7: Types of Business Reports

  • Business Report Basics
  • Preparing Short Business Reports
  • Preparing Longer, Formal Reports
  • Putting it Together

Chapter 8: Business Writing

  • Text, E-Mail, and Netiquette
  • Memorandums and Letters
  • Sale Message

Chapter 9: Nonverbal Delivery

  • Principles of Nonverbal Communication
  • Types of Nonverbal Communication
  • Nonverbal Strategies for Success with your Audience

Chapter 10: Routine Messages

  • Information Shares, Action Requests, and Replies
  • Complaints and Claims
  • Negative Messages
  • Goodwill Messages and Recommendations

Chapter 11: Public Speaking

  • Myths and Realities of Public Speaking
  • Speaking in a Business Setting
  • Impromptu Speech
  • Information Speech
  • Persuasive Speech
  • Sample Persuasive Speech
  • Movement in your Speech
  • Visual Aids

Chapter 12: Career Development: Finding a Job

  • Professional Skill Building
  • Networking
  • Résumés and Cover Letters
  • Interviewing

Chapter 13: Ethics

  • Being a Professional of Integrity
  • Ethics and Profitability
  • Multiple versus Single Ethical Standards
  • Adopting a Stakeholder Orientation
  • Weighing Stakeholder Claims
  • Ethical Decision-Making and Prioritizing Stakeholders
  • Corporate Social Responsibility

Module 14: Communicating Through Technology

  • Why it Matters
  • Communication Tools
  • Scheduling a Meeting
  • Scheduling Remote Meeting
  • Audio Conferences
  • Video Conferences
  • Web Sharing
  • Putting it Together