Course Contents at a Glance
The following list shows a summary of the topics covered in this course. To see all of the course pages, visit the Table of Contents.
Chapter 1: Business Communication Foundations
- Why Is It Important to Communicate Well?
- What Is Communication?
- Communication Principles: Benefits of Good Communication
- Your Responsibilities as a Communicator: Characteristics of Good Communication
Chapter 2: Team Building and Dynamics
- Intrapersonal and Interpersonal Communication
- Leadership and Small Group Communication
- Group Life Cycles and Member Roles
- Conflict in the Work Environment
- Problem-Solving and Decision-Making in Groups
Chapter 3: Message Preparation and Delivery
- Understanding Language and Verbal Communication
- Perception
- Listening and Reading for Understanding
- Differences in Perception
- Think, Then Write: Writing Preparation
- Composing the Message
- Messages
- Audience Awareness
- A Planning Checklist for Business Messages
Chapter 4: Research
- What is Research?
- Why it Matters?
- Conducting Research
- APA Style
- Narrowing the Topic
- Finding Secondary Sources
- Writing Ethically
Chapter 5: Fundamentals of Persuasion
- What is Persuasion?
- Principles of Persuasion?
- Functions of the Presentation to Persuade
- Persuasive Messages: Principles and AIDA
- Making an Argument
- Logical Argument
- Business Proposals
Chapter 6: Negative News and Crisis Communication
- Delivering a Negative News Message
- Eliciting Negative News
- Crisis Communication Plan
Chapter 7: Types of Business Reports
- Business Report Basics
- Preparing Short Business Reports
- Preparing Longer, Formal Reports
- Putting it Together
Chapter 8: Business Writing
- Text, E-Mail, and Netiquette
- Memorandums and Letters
- Sale Message
Chapter 9: Nonverbal Delivery
- Principles of Nonverbal Communication
- Types of Nonverbal Communication
- Nonverbal Strategies for Success with your Audience
Chapter 10: Routine Messages
- Information Shares, Action Requests, and Replies
- Complaints and Claims
- Negative Messages
- Goodwill Messages and Recommendations
Chapter 11: Public Speaking
- Myths and Realities of Public Speaking
- Speaking in a Business Setting
- Impromptu Speech
- Information Speech
- Persuasive Speech
- Sample Persuasive Speech
- Movement in your Speech
- Visual Aids
Chapter 12: Career Development: Finding a Job
- Professional Skill Building
- Networking
- Résumés and Cover Letters
- Interviewing
Chapter 13: Ethics
- Being a Professional of Integrity
- Ethics and Profitability
- Multiple versus Single Ethical Standards
- Adopting a Stakeholder Orientation
- Weighing Stakeholder Claims
- Ethical Decision-Making and Prioritizing Stakeholders
- Corporate Social Responsibility
Module 14: Communicating Through Technology
- Why it Matters
- Communication Tools
- Scheduling a Meeting
- Scheduling Remote Meeting
- Audio Conferences
- Video Conferences
- Web Sharing
- Putting it Together