{"id":815,"date":"2022-04-06T17:40:33","date_gmt":"2022-04-06T17:40:33","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-oswego-businesscommunicationmgrs2\/?post_type=chapter&#038;p=815"},"modified":"2022-10-19T16:13:10","modified_gmt":"2022-10-19T16:13:10","slug":"module-13-1","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-oswego-businesscommunicationmgrs2\/chapter\/module-13-1\/","title":{"raw":"13.1 Being a Professional of Integrity","rendered":"13.1 Being a Professional of Integrity"},"content":{"raw":"<section id=\"fs-idm396575328\" class=\"learning-objectives\" data-depth=\"1\">\r\n<h3 data-type=\"title\">LEARNING OBJECTIVES<\/h3>\r\n<p id=\"fs-idm404361600\">By the end of this section, you will be able to:<\/p>\r\n\r\n<ul id=\"fs-idm401841264\">\r\n \t<li>Describe the role of ethics in a business environment<\/li>\r\n \t<li>Explain what it means to be a professional of integrity<\/li>\r\n \t<li>Distinguish between ethical and legal responsibilities<\/li>\r\n \t<li>Describe three approaches for examining the ethical nature of a decision<\/li>\r\n<\/ul>\r\n<p id=\"fs-idm408137360\">Whenever you think about the behavior you expect of yourself in your personal life and as a professional, you are engaging in a philosophical dialogue with yourself to establish the standards of behavior you choose to uphold, that is, your\u00a0<span id=\"term1\" data-type=\"term\">ethics<\/span>. You may decide you should always tell the truth to family, friends, customers, clients, and shareholders, and if that is not possible, you should have very good reasons why you cannot. You may also choose never to defraud or mislead your business partners. You may decide, as well, that while you are pursuing profit in your business, you will not require that all the money on the table come your way. Instead, there might be some to go around to those who are important because they are affected one way or another by your business. These are your stakeholders.<\/p>\r\n\r\n<\/section><section id=\"fs-idm401669968\" data-depth=\"1\">\r\n<h3 data-type=\"title\">Acting with Integrity<\/h3>\r\n<p id=\"fs-idm405004432\">Clients, customers, suppliers, investors, retailers, employees, the media, the government, members of the surrounding community, competitors, and even the environment are\u00a0<span id=\"term2\" data-type=\"term\">stakeholders<\/span>\u00a0in a business; that is, they are individuals and entities affected by the business\u2019s decisions (<a class=\"autogenerated-content\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity#OSX_Ethics_01_01_Stakeholders\">Figure 1.2<\/a>). Stakeholders typically value a leadership team that chooses the ethical way to accomplish the company\u2019s legitimate for-profit goals. For example, Patagonia expresses its commitment to environmentalism via its \u201c1% for the Planet\u201d program, which donates 1 percent of all sales to help save the planet. In part because of this program, Patagonia has become a market leader in outdoor gear.<\/p>\r\n\r\n<div id=\"OSX_Ethics_01_01_Stakeholders\" class=\"os-figure\">\r\n<figure class=\"scaled-down\" data-id=\"OSX_Ethics_01_01_Stakeholders\"><span id=\"fs-idm403026096\" data-type=\"media\" data-alt=\"A diagram with \u201cCompany\u201d labeled in the center, and \u201cClients\u201d, \u201cCustomers\u201d, \u201cSuppliers\u201d, \u201cInvestors\u201d, \u201cRetailers\u201d, \u201cEmployees\u201d, \u201cMedia\u201d, \u201cGovernment\u201d, \u201cEnvironment\u201d, \u201cCommunity\u201d, and \u201cCompetitors\u201d labeled clockwise around the \u201cCompany\u201d label.\"><img id=\"1\" src=\"https:\/\/openstax.org\/apps\/archive\/20220228.174637\/resources\/5e5d26b03cc4c7fe9b44c7098674301564a57f10\" alt=\"A diagram with \u201cCompany\u201d labeled in the center, and \u201cClients\u201d, \u201cCustomers\u201d, \u201cSuppliers\u201d, \u201cInvestors\u201d, \u201cRetailers\u201d, \u201cEmployees\u201d, \u201cMedia\u201d, \u201cGovernment\u201d, \u201cEnvironment\u201d, \u201cCommunity\u201d, and \u201cCompetitors\u201d labeled clockwise around the \u201cCompany\u201d label.\" data-media-type=\"image\/jpeg\" \/><\/span><\/figure>\r\n<div class=\"os-caption-container\"><span class=\"os-title-label\">Figure\u00a0<\/span><span class=\"os-number\">1.2<\/span>\u00a0<span class=\"os-caption\">Stakeholders are the individuals and entities affected by a business\u2019s decisions, including clients, customers, suppliers, investors, retailers, employees, the media, the government, members of the surrounding community, the environment, and even competitors. (attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license)<\/span><\/div>\r\n<\/div>\r\n<p id=\"fs-idm402235088\">Being successful at work may therefore consist of much more than simply earning money and promotions. It may also mean treating our employees, customers, and clients with honesty and respect. It may come from the sense of pride we feel about engaging in honest transactions, not just because the law demands it but because we demand it of ourselves. It may lie in knowing the profit we make does not come from shortchanging others. Thus,\u00a0<span id=\"term3\" data-type=\"term\">business ethics<\/span>\u00a0guides the conduct by which companies and their agents abide by the law and respect the rights of their stakeholders, particularly their customers, clients, employees, and the surrounding community and environment. Ethical business conduct permits us to sleep well at night.<\/p>\r\n\r\n<div id=\"fs-idm400154912\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\"><header>\r\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<p id=\"fs-idm408144096\">Are business ethics an oxymoron?\u00a0<a href=\"https:\/\/openstax.org\/l\/53oxymoron\" target=\"_blank\" rel=\"noopener nofollow\">Read \u201cWhy Ethics Matter\u201d to understand<\/a>\u00a0just a few of the reasons to have values-driven management.<\/p>\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<p id=\"fs-idm400415824\">Nearly all systems of religious belief stress the building blocks of engaging others with respect, empathy, and honesty. These foundational beliefs, in turn, prepare us for the codes of ethical behavior that serve as ideal guides for business and the professions. Still, we need not subscribe to any religious faith to hold that ethical behavior in business is still necessary. Just by virtue of being human, we all share obligations to one another, and principal among these is the requirement that we treat others with fairness and dignity, including in our commercial transactions.<\/p>\r\n<p id=\"fs-idm409734016\">For this reason, we use the words\u00a0<em data-effect=\"italics\">ethics<\/em>\u00a0and\u00a0<em data-effect=\"italics\">morals<\/em>\u00a0interchangeably in this book, though some philosophers distinguish between them. We hold that \u201can ethical person\u201d conveys the same sense as \u201ca moral person,\u201d and we do not regard religious belief as a requirement for acting ethically in business and the professions. Because we are all humans and in the same world, we should extend the same behavior to all. It is the right way to behave, but it also burnishes our own professional reputation as business leaders of integrity.<\/p>\r\n<p id=\"fs-idm407243696\">Integrity\u2014that is, unity between what we say and what we do\u2014is a highly valued trait. But it is more than just consistency of character. Acting with\u00a0<span id=\"term4\" data-type=\"term\">integrity<\/span>\u00a0means we adhere strongly to a code of ethics, so it implies trustworthiness and incorruptibility. Being a professional of integrity means consistently striving to be the best person you can be in all your interactions with others. It means you practice what you preach, walk the talk, and do what you believe is right based upon reason. Integrity in business brings many advantages, not the least of which is that it is a critical factor in allowing business and society to function properly.<\/p>\r\n<p id=\"fs-idm397547616\">Successful corporate leaders and the companies they represent will take pride in their enterprise if they engage in business with honesty and fair play. To treat customers, clients, employees, and all those affected by a firm with dignity and respect\u00a0<em data-effect=\"italics\">is<\/em>\u00a0ethical. In addition, laudable business practices serve the long-term interests of corporations. Why? Because customers, clients, employees, and society at large will much more willingly patronize a business and work hard on its behalf if that business is perceived as caring about the community it serves. And what type of firm has long-term customers and employees? One whose track record gives evidence of honest business practice.<\/p>\r\n\r\n<div id=\"fs-idm397651584\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\"><header>\r\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<p id=\"fs-idm404831856\">In\u00a0<a href=\"https:\/\/openstax.org\/l\/53MarkFaris\" target=\"_blank\" rel=\"noopener nofollow\">this interview, Mark Faris, a white-collar criminal convicted of fraud, claims that greed, arrogance, and ambition were motivating factors<\/a>\u00a0in his actions. He also discusses the human ability to rationalize our behavior to justify it to ourselves. Note his proposed solutions: practicing ethical leadership and developing awareness at an individual level via corporate training.<\/p>\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<p id=\"fs-idm404454544\">Many people confuse legal and ethical compliance. They are, however, totally different and call for different standards of behavior. The concepts are not interchangeable in any sense of the word. The law is needed to establish and maintain a functioning society. Without it, our society would be in chaos. Compliance with these legal standards is strictly mandatory: If we violate these standards, we are subject to punishment as established by the law. Therefore,\u00a0<span id=\"term5\" data-type=\"term\">compliance<\/span>\u00a0in terms of business ethics generally refers to the extent to which a company conducts its business operations in accordance with applicable regulations, statutes, and laws. Yet this represents only a baseline minimum. Ethical observance builds on this baseline and reveals the principles of an individual business leader or a specific organization. Ethical acts are generally considered voluntary and personal\u2014often based on our perception of or stand on right and wrong.<\/p>\r\n<p id=\"fs-idm401275728\">Some professions, such as medicine and the law, have traditional codes of ethics. The\u00a0<span id=\"term6\" class=\"no-emphasis\" data-type=\"term\">Hippocratic Oath<\/span>, for example, is embraced by most professionals in health care today as an appropriate standard always owed to patients by physicians, nurses, and others in the field. This obligation traces its lineage to ancient Greece and the physician Hippocrates. Business is different in not having a mutually shared standard of ethics. This is changing, however, as evidenced by the array of codes of conduct and mission statements many companies have adopted over the past century. These have many points in common, and their shared content may eventually produce a code universally claimed by business practitioners. What central point might constitute such a code? Essentially, a commitment to treat with honesty and integrity customers, clients, employees, and others affiliated with a business.<\/p>\r\n<p id=\"fs-idm401372528\">The law is typically indebted to tradition and precedence, and compelling reasons are needed to support any change. Ethical reasoning often is more topical and reflects the changes in consciousness that individuals and society undergo. Often, ethical thought precedes and sets the stage for changes in the law.<\/p>\r\n<p id=\"fs-idm397883216\">Behaving ethically requires that we meet the mandatory standards of the law, but that is not enough. For example, an action may be legal that we personally consider unacceptable. Companies today need to be focused not only on complying with the letter of the law but also on going above and beyond that basic mandatory requirement to consider their stakeholders and do what is right.<\/p>\r\n\r\n<div id=\"fs-idm397971664\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\"><header>\r\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<p id=\"fs-idm405365360\">To see\u00a0<a href=\"https:\/\/openstax.org\/l\/53J&amp;Jcredo\" target=\"_blank\" rel=\"noopener nofollow\">an example of a corporate ethical code<\/a>\u00a0or mission statement, visit Johnson &amp; Johnson and read \u201cOur Credo\u201d written by former chair Robert Wood Johnson.<\/p>\r\n<p id=\"fs-idm409289696\"><em data-effect=\"italics\">Forbes<\/em>\u00a0provides\u00a0<a href=\"https:\/\/openstax.org\/l\/53EthicalBus\" target=\"_blank\" rel=\"noopener nofollow\">an annual list of companies recently deemed the most ethical<\/a>\u00a0according to their standards and research.<\/p>\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<\/section><section id=\"fs-idm408534736\" data-depth=\"1\">\r\n<h3 data-type=\"title\">Ends, Means, and Character in Business<\/h3>\r\n<p id=\"fs-idm403332896\">How, then, should we behave? Philosophy and science help us answer this question. From philosophy, three different perspectives help us assess whether our decisions are ethical on the basis of reason. These perspectives are called\u00a0<span id=\"term7\" data-type=\"term\">normative ethical theories<\/span>\u00a0and focus on how people ought to behave; we discuss them in this chapter and in later chapters. In contrast,\u00a0<em data-effect=\"italics\">descriptive ethical theories<\/em>\u00a0are based on scientific evidence, primarily in the field of psychology, and describe how people tend to behave within a particular context; however, they are not the subject of this book.<\/p>\r\n<p id=\"fs-idm411127936\">The first normative approach is to examine the ends, or\u00a0<em data-effect=\"italics\">consequences<\/em>, a decision produces in order to evaluate whether those ends are ethical. Variations on this approach include <strong>utilitarianism<\/strong>, teleology, and consequentialism. For example,\u00a0<span id=\"term8\" data-type=\"term\">utilitarianism<\/span>\u00a0suggests that an ethical action is one whose consequence achieves the greatest good for the greatest number of people. So if we want to make an ethical decision, we should ask ourselves who is helped and who is harmed by it. Focusing on consequences in this way generally does not require us to take into account the means of achieving that particular end, however. That fact leads us to the second normative theory about what constitutes ethical conduct.<\/p>\r\n<p id=\"fs-idm399052976\">The second approach does examine the\u00a0<em data-effect=\"italics\">means,<\/em>\u00a0or actions, we use to carry out a business decision. An example of this approach is\u00a0<span id=\"term9\" data-type=\"term\">deontology<\/span>, which essentially suggests that it is the means that lend nobility to the ends. <strong>Deontology<\/strong> contends that each of us owes certain duties to others (<em data-effect=\"italics\">deon<\/em>\u00a0is a Greek word for duty or obligation) and that certain universal rules apply to every situation and bind us to these duties. In this view, whether our actions are ethical depends only on whether we adhere to these rules. Thus, the means we use is the primary determinant of ethical conduct. The thinker most closely associated with deontology is the eighteenth-century German philosopher Immanuel\u00a0<span id=\"term10\" class=\"no-emphasis\" data-type=\"term\">Kant<\/span>\u00a0(<a class=\"autogenerated-content\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity#OSX_Ethics_01_01_Kant\">Figure 1.3<\/a>).<\/p>\r\n\r\n<div id=\"OSX_Ethics_01_01_Kant\" class=\"os-figure\">\r\n<figure class=\"scaled-down\" data-id=\"OSX_Ethics_01_01_Kant\"><span id=\"fs-idm409715920\" data-type=\"media\" data-alt=\"An image of Immanuel Kant with the following text: \u201cKantianism (Deontology). Immanuel Kant (1724-1804). Human beings are creatures with reason. Reason depends on respect for rules. As creatures with reason, we are \u2018duty bound\u2019 to follow logical ethical principles and avoid contradiction.\u201d\"><img id=\"2\" src=\"https:\/\/openstax.org\/apps\/archive\/20220228.174637\/resources\/0eff110b4f3919582b3fd4cdbf7264b06cb8b17c\" alt=\"An image of Immanuel Kant with the following text: \u201cKantianism (Deontology). Immanuel Kant (1724-1804). Human beings are creatures with reason. Reason depends on respect for rules. As creatures with reason, we are \u2018duty bound\u2019 to follow logical ethical principles and avoid contradiction.\u201d\" data-media-type=\"image\/jpeg\" \/><\/span><\/figure>\r\n<div class=\"os-caption-container\"><span class=\"os-title-label\">Figure\u00a0<\/span><span class=\"os-number\">1.3<\/span>\u00a0<span class=\"os-caption\">Immanuel Kant was an eighteenth-century philosopher, now associated with deontology, who spent nearly all his professional life teaching at the university in K\u00f6nigsberg (which today is Kaliningrad, the westernmost point in Russia). (credit right: modification of \u201cKant foto\u201d by \u201cBecker\u201d\/Wikimedia Commons, Public Domain)<\/span><\/div>\r\n<\/div>\r\n<p id=\"fs-idm399034368\">The third normative approach, typically called\u00a0<strong><span id=\"term11\" data-type=\"term\">virtue theory<\/span><\/strong>, focuses on the\u00a0<em data-effect=\"italics\">character<\/em>\u00a0of the decision-maker\u2014a character that reflects the training we receive growing up. In this view, our ethical analysis of a decision is intimately connected with the person we choose to be. It is through the development of habits, the routine actions in which we choose to engage, that we are able to create a character of integrity and make ethical decisions. Put differently, if a two-year-old is taught to take care of and return borrowed toys even though this runs contrary to every instinct they have, they may continue to perfect their ethical behavior so that at age forty, they can be counted on to safeguard the tens of millions of dollars investors have entrusted to their care in brokerages.<\/p>\r\n<p id=\"fs-idm403877456\">Virtue theory has its roots in the Greek philosophical tradition, whose followers sought to learn how to live a flourishing life through study, teaching, and practice. The cardinal virtues to be practiced were courage, self-control, justice, and wisdom. Socrates was often cited as a sage and a role model, whose conduct in life was held in high regard.<\/p>\r\n\r\n<div id=\"fs-idm405087584\" class=\"ethics-across ui-has-child-title\" data-type=\"note\"><header>\r\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">ETHICS ACROSS TIME AND CULTURES<\/span><\/h3>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<h4 id=\"3\" class=\"os-subtitle\" data-type=\"title\"><span class=\"os-subtitle-label\">Aristotle and the Concept of Phronesis, or Practical Wisdom<\/span><\/h4>\r\n<p id=\"fs-idm397510496\"><strong><em data-effect=\"italics\">Phr\u00f3n\u0113sis<\/em><\/strong>\u00a0(fro-NEE-sis) is a type of practical wisdom that enables us to act virtuously. In \u201cThe Big Idea: The Wise Leader,\u201d a\u00a0<em data-effect=\"italics\">Harvard Business Review<\/em>\u00a0article on leadership and ethical decision-making, Ikujiro Nonaka, a Japanese organizational theorist, and Hirotaka Takeuchi, a professor of Management Practice at Harvard Business School, discuss the gap between the theory and practice of ethics and which characteristics make a wise leader.<a id=\"page_16c69a24-cd6f-4786-a670-4741a8ad519a-endNote1\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-endnotes#rf-001\" data-type=\"cite\" data-page-slug=\"1-endnotes\" data-page-uuid=\"23db98dc-ccd4-5e5b-89b5-f155366d4f6e\" data-page-fragment=\"rf-001\"><sup class=\"os-end-note-number\">1<\/sup>\u00a0<\/a>The authors conclude that \u201cthe use of explicit and tacit knowledge isn\u2019t enough; chief executive officers (CEOs) must also draw on a third, often forgotten kind of knowledge, called practical wisdom. Practical wisdom is tacit knowledge acquired from experience that enables people to make prudent judgments and take actions based on the actual situation, guided by values and morals.\u201d<\/p>\r\n<p id=\"fs-idm403773200\">The concept of practical wisdom dates back to\u00a0<span id=\"term12\" class=\"no-emphasis\" data-type=\"term\">Aristotle<\/span>, who considered phronesis, which can also be defined as prudence, to be a key intellectual virtue.\u00a0<span id=\"term13\" class=\"no-emphasis\" data-type=\"term\">Phronesis<\/span>\u00a0enables people to make ethically sound judgments. According to the authors, phronetic leaders:<\/p>\r\n\r\n<ul id=\"fs-idm401238096\">\r\n \t<li>practice moral discernment in every situation, making judgments for the common good that are guided by their individual values and ethics;<\/li>\r\n \t<li>quickly assess situations and envision the consequences of possible actions or responses;<\/li>\r\n \t<li>create a shared sense of purpose among executives and employees and inspire people to work together in pursuit of a common goal;<\/li>\r\n \t<li>engage as many people as possible in conversation and communicate using metaphors, stories, and other figurative language in a way that everyone can understand; and<\/li>\r\n \t<li>encourage practical wisdom in others and support the training of employees at all levels in its use.<\/li>\r\n<\/ul>\r\n<p id=\"fs-idm405003360\">In essence, the first question any company should ask itself is: \u201cDo we have a moral purpose?\u201d Having a moral purpose requires focusing on the common good, which precedes the accumulation of profit and results in economic and social benefits. If companies seek the common good, profits generally will follow.<\/p>\r\n<p id=\"fs-idm407201088\"><strong data-effect=\"bold\">Critical Thinking<\/strong><\/p>\r\n<p id=\"fs-idm409581232\">In the article cited, the authors stress the importance of being well versed in the liberal arts, such as philosophy, history, literature, and in the fine arts to cultivate judgment. How do you think a strong background in the liberal arts would impart practical wisdom or help you make ethical decisions?<\/p>\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<\/section>","rendered":"<section id=\"fs-idm396575328\" class=\"learning-objectives\" data-depth=\"1\">\n<h3 data-type=\"title\">LEARNING OBJECTIVES<\/h3>\n<p id=\"fs-idm404361600\">By the end of this section, you will be able to:<\/p>\n<ul id=\"fs-idm401841264\">\n<li>Describe the role of ethics in a business environment<\/li>\n<li>Explain what it means to be a professional of integrity<\/li>\n<li>Distinguish between ethical and legal responsibilities<\/li>\n<li>Describe three approaches for examining the ethical nature of a decision<\/li>\n<\/ul>\n<p id=\"fs-idm408137360\">Whenever you think about the behavior you expect of yourself in your personal life and as a professional, you are engaging in a philosophical dialogue with yourself to establish the standards of behavior you choose to uphold, that is, your\u00a0<span id=\"term1\" data-type=\"term\">ethics<\/span>. You may decide you should always tell the truth to family, friends, customers, clients, and shareholders, and if that is not possible, you should have very good reasons why you cannot. You may also choose never to defraud or mislead your business partners. You may decide, as well, that while you are pursuing profit in your business, you will not require that all the money on the table come your way. Instead, there might be some to go around to those who are important because they are affected one way or another by your business. These are your stakeholders.<\/p>\n<\/section>\n<section id=\"fs-idm401669968\" data-depth=\"1\">\n<h3 data-type=\"title\">Acting with Integrity<\/h3>\n<p id=\"fs-idm405004432\">Clients, customers, suppliers, investors, retailers, employees, the media, the government, members of the surrounding community, competitors, and even the environment are\u00a0<span id=\"term2\" data-type=\"term\">stakeholders<\/span>\u00a0in a business; that is, they are individuals and entities affected by the business\u2019s decisions (<a class=\"autogenerated-content\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity#OSX_Ethics_01_01_Stakeholders\">Figure 1.2<\/a>). Stakeholders typically value a leadership team that chooses the ethical way to accomplish the company\u2019s legitimate for-profit goals. For example, Patagonia expresses its commitment to environmentalism via its \u201c1% for the Planet\u201d program, which donates 1 percent of all sales to help save the planet. In part because of this program, Patagonia has become a market leader in outdoor gear.<\/p>\n<div id=\"OSX_Ethics_01_01_Stakeholders\" class=\"os-figure\">\n<figure class=\"scaled-down\" data-id=\"OSX_Ethics_01_01_Stakeholders\"><span id=\"fs-idm403026096\" data-type=\"media\" data-alt=\"A diagram with \u201cCompany\u201d labeled in the center, and \u201cClients\u201d, \u201cCustomers\u201d, \u201cSuppliers\u201d, \u201cInvestors\u201d, \u201cRetailers\u201d, \u201cEmployees\u201d, \u201cMedia\u201d, \u201cGovernment\u201d, \u201cEnvironment\u201d, \u201cCommunity\u201d, and \u201cCompetitors\u201d labeled clockwise around the \u201cCompany\u201d label.\"><img decoding=\"async\" id=\"1\" src=\"https:\/\/openstax.org\/apps\/archive\/20220228.174637\/resources\/5e5d26b03cc4c7fe9b44c7098674301564a57f10\" alt=\"A diagram with \u201cCompany\u201d labeled in the center, and \u201cClients\u201d, \u201cCustomers\u201d, \u201cSuppliers\u201d, \u201cInvestors\u201d, \u201cRetailers\u201d, \u201cEmployees\u201d, \u201cMedia\u201d, \u201cGovernment\u201d, \u201cEnvironment\u201d, \u201cCommunity\u201d, and \u201cCompetitors\u201d labeled clockwise around the \u201cCompany\u201d label.\" data-media-type=\"image\/jpeg\" \/><\/span><\/figure>\n<div class=\"os-caption-container\"><span class=\"os-title-label\">Figure\u00a0<\/span><span class=\"os-number\">1.2<\/span>\u00a0<span class=\"os-caption\">Stakeholders are the individuals and entities affected by a business\u2019s decisions, including clients, customers, suppliers, investors, retailers, employees, the media, the government, members of the surrounding community, the environment, and even competitors. (attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license)<\/span><\/div>\n<\/div>\n<p id=\"fs-idm402235088\">Being successful at work may therefore consist of much more than simply earning money and promotions. It may also mean treating our employees, customers, and clients with honesty and respect. It may come from the sense of pride we feel about engaging in honest transactions, not just because the law demands it but because we demand it of ourselves. It may lie in knowing the profit we make does not come from shortchanging others. Thus,\u00a0<span id=\"term3\" data-type=\"term\">business ethics<\/span>\u00a0guides the conduct by which companies and their agents abide by the law and respect the rights of their stakeholders, particularly their customers, clients, employees, and the surrounding community and environment. Ethical business conduct permits us to sleep well at night.<\/p>\n<div id=\"fs-idm400154912\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\">\n<header>\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\n<\/header>\n<section>\n<div class=\"os-note-body\">\n<p id=\"fs-idm408144096\">Are business ethics an oxymoron?\u00a0<a href=\"https:\/\/openstax.org\/l\/53oxymoron\" target=\"_blank\" rel=\"noopener nofollow\">Read \u201cWhy Ethics Matter\u201d to understand<\/a>\u00a0just a few of the reasons to have values-driven management.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p id=\"fs-idm400415824\">Nearly all systems of religious belief stress the building blocks of engaging others with respect, empathy, and honesty. These foundational beliefs, in turn, prepare us for the codes of ethical behavior that serve as ideal guides for business and the professions. Still, we need not subscribe to any religious faith to hold that ethical behavior in business is still necessary. Just by virtue of being human, we all share obligations to one another, and principal among these is the requirement that we treat others with fairness and dignity, including in our commercial transactions.<\/p>\n<p id=\"fs-idm409734016\">For this reason, we use the words\u00a0<em data-effect=\"italics\">ethics<\/em>\u00a0and\u00a0<em data-effect=\"italics\">morals<\/em>\u00a0interchangeably in this book, though some philosophers distinguish between them. We hold that \u201can ethical person\u201d conveys the same sense as \u201ca moral person,\u201d and we do not regard religious belief as a requirement for acting ethically in business and the professions. Because we are all humans and in the same world, we should extend the same behavior to all. It is the right way to behave, but it also burnishes our own professional reputation as business leaders of integrity.<\/p>\n<p id=\"fs-idm407243696\">Integrity\u2014that is, unity between what we say and what we do\u2014is a highly valued trait. But it is more than just consistency of character. Acting with\u00a0<span id=\"term4\" data-type=\"term\">integrity<\/span>\u00a0means we adhere strongly to a code of ethics, so it implies trustworthiness and incorruptibility. Being a professional of integrity means consistently striving to be the best person you can be in all your interactions with others. It means you practice what you preach, walk the talk, and do what you believe is right based upon reason. Integrity in business brings many advantages, not the least of which is that it is a critical factor in allowing business and society to function properly.<\/p>\n<p id=\"fs-idm397547616\">Successful corporate leaders and the companies they represent will take pride in their enterprise if they engage in business with honesty and fair play. To treat customers, clients, employees, and all those affected by a firm with dignity and respect\u00a0<em data-effect=\"italics\">is<\/em>\u00a0ethical. In addition, laudable business practices serve the long-term interests of corporations. Why? Because customers, clients, employees, and society at large will much more willingly patronize a business and work hard on its behalf if that business is perceived as caring about the community it serves. And what type of firm has long-term customers and employees? One whose track record gives evidence of honest business practice.<\/p>\n<div id=\"fs-idm397651584\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\">\n<header>\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\n<\/header>\n<section>\n<div class=\"os-note-body\">\n<p id=\"fs-idm404831856\">In\u00a0<a href=\"https:\/\/openstax.org\/l\/53MarkFaris\" target=\"_blank\" rel=\"noopener nofollow\">this interview, Mark Faris, a white-collar criminal convicted of fraud, claims that greed, arrogance, and ambition were motivating factors<\/a>\u00a0in his actions. He also discusses the human ability to rationalize our behavior to justify it to ourselves. Note his proposed solutions: practicing ethical leadership and developing awareness at an individual level via corporate training.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p id=\"fs-idm404454544\">Many people confuse legal and ethical compliance. They are, however, totally different and call for different standards of behavior. The concepts are not interchangeable in any sense of the word. The law is needed to establish and maintain a functioning society. Without it, our society would be in chaos. Compliance with these legal standards is strictly mandatory: If we violate these standards, we are subject to punishment as established by the law. Therefore,\u00a0<span id=\"term5\" data-type=\"term\">compliance<\/span>\u00a0in terms of business ethics generally refers to the extent to which a company conducts its business operations in accordance with applicable regulations, statutes, and laws. Yet this represents only a baseline minimum. Ethical observance builds on this baseline and reveals the principles of an individual business leader or a specific organization. Ethical acts are generally considered voluntary and personal\u2014often based on our perception of or stand on right and wrong.<\/p>\n<p id=\"fs-idm401275728\">Some professions, such as medicine and the law, have traditional codes of ethics. The\u00a0<span id=\"term6\" class=\"no-emphasis\" data-type=\"term\">Hippocratic Oath<\/span>, for example, is embraced by most professionals in health care today as an appropriate standard always owed to patients by physicians, nurses, and others in the field. This obligation traces its lineage to ancient Greece and the physician Hippocrates. Business is different in not having a mutually shared standard of ethics. This is changing, however, as evidenced by the array of codes of conduct and mission statements many companies have adopted over the past century. These have many points in common, and their shared content may eventually produce a code universally claimed by business practitioners. What central point might constitute such a code? Essentially, a commitment to treat with honesty and integrity customers, clients, employees, and others affiliated with a business.<\/p>\n<p id=\"fs-idm401372528\">The law is typically indebted to tradition and precedence, and compelling reasons are needed to support any change. Ethical reasoning often is more topical and reflects the changes in consciousness that individuals and society undergo. Often, ethical thought precedes and sets the stage for changes in the law.<\/p>\n<p id=\"fs-idm397883216\">Behaving ethically requires that we meet the mandatory standards of the law, but that is not enough. For example, an action may be legal that we personally consider unacceptable. Companies today need to be focused not only on complying with the letter of the law but also on going above and beyond that basic mandatory requirement to consider their stakeholders and do what is right.<\/p>\n<div id=\"fs-idm397971664\" class=\"link-to-learning ui-has-child-title\" data-type=\"note\">\n<header>\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">LINK TO LEARNING<\/span><\/h3>\n<\/header>\n<section>\n<div class=\"os-note-body\">\n<p id=\"fs-idm405365360\">To see\u00a0<a href=\"https:\/\/openstax.org\/l\/53J&amp;Jcredo\" target=\"_blank\" rel=\"noopener nofollow\">an example of a corporate ethical code<\/a>\u00a0or mission statement, visit Johnson &amp; Johnson and read \u201cOur Credo\u201d written by former chair Robert Wood Johnson.<\/p>\n<p id=\"fs-idm409289696\"><em data-effect=\"italics\">Forbes<\/em>\u00a0provides\u00a0<a href=\"https:\/\/openstax.org\/l\/53EthicalBus\" target=\"_blank\" rel=\"noopener nofollow\">an annual list of companies recently deemed the most ethical<\/a>\u00a0according to their standards and research.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<section id=\"fs-idm408534736\" data-depth=\"1\">\n<h3 data-type=\"title\">Ends, Means, and Character in Business<\/h3>\n<p id=\"fs-idm403332896\">How, then, should we behave? Philosophy and science help us answer this question. From philosophy, three different perspectives help us assess whether our decisions are ethical on the basis of reason. These perspectives are called\u00a0<span id=\"term7\" data-type=\"term\">normative ethical theories<\/span>\u00a0and focus on how people ought to behave; we discuss them in this chapter and in later chapters. In contrast,\u00a0<em data-effect=\"italics\">descriptive ethical theories<\/em>\u00a0are based on scientific evidence, primarily in the field of psychology, and describe how people tend to behave within a particular context; however, they are not the subject of this book.<\/p>\n<p id=\"fs-idm411127936\">The first normative approach is to examine the ends, or\u00a0<em data-effect=\"italics\">consequences<\/em>, a decision produces in order to evaluate whether those ends are ethical. Variations on this approach include <strong>utilitarianism<\/strong>, teleology, and consequentialism. For example,\u00a0<span id=\"term8\" data-type=\"term\">utilitarianism<\/span>\u00a0suggests that an ethical action is one whose consequence achieves the greatest good for the greatest number of people. So if we want to make an ethical decision, we should ask ourselves who is helped and who is harmed by it. Focusing on consequences in this way generally does not require us to take into account the means of achieving that particular end, however. That fact leads us to the second normative theory about what constitutes ethical conduct.<\/p>\n<p id=\"fs-idm399052976\">The second approach does examine the\u00a0<em data-effect=\"italics\">means,<\/em>\u00a0or actions, we use to carry out a business decision. An example of this approach is\u00a0<span id=\"term9\" data-type=\"term\">deontology<\/span>, which essentially suggests that it is the means that lend nobility to the ends. <strong>Deontology<\/strong> contends that each of us owes certain duties to others (<em data-effect=\"italics\">deon<\/em>\u00a0is a Greek word for duty or obligation) and that certain universal rules apply to every situation and bind us to these duties. In this view, whether our actions are ethical depends only on whether we adhere to these rules. Thus, the means we use is the primary determinant of ethical conduct. The thinker most closely associated with deontology is the eighteenth-century German philosopher Immanuel\u00a0<span id=\"term10\" class=\"no-emphasis\" data-type=\"term\">Kant<\/span>\u00a0(<a class=\"autogenerated-content\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity#OSX_Ethics_01_01_Kant\">Figure 1.3<\/a>).<\/p>\n<div id=\"OSX_Ethics_01_01_Kant\" class=\"os-figure\">\n<figure class=\"scaled-down\" data-id=\"OSX_Ethics_01_01_Kant\"><span id=\"fs-idm409715920\" data-type=\"media\" data-alt=\"An image of Immanuel Kant with the following text: \u201cKantianism (Deontology). Immanuel Kant (1724-1804). Human beings are creatures with reason. Reason depends on respect for rules. As creatures with reason, we are \u2018duty bound\u2019 to follow logical ethical principles and avoid contradiction.\u201d\"><img decoding=\"async\" id=\"2\" src=\"https:\/\/openstax.org\/apps\/archive\/20220228.174637\/resources\/0eff110b4f3919582b3fd4cdbf7264b06cb8b17c\" alt=\"An image of Immanuel Kant with the following text: \u201cKantianism (Deontology). Immanuel Kant (1724-1804). Human beings are creatures with reason. Reason depends on respect for rules. As creatures with reason, we are \u2018duty bound\u2019 to follow logical ethical principles and avoid contradiction.\u201d\" data-media-type=\"image\/jpeg\" \/><\/span><\/figure>\n<div class=\"os-caption-container\"><span class=\"os-title-label\">Figure\u00a0<\/span><span class=\"os-number\">1.3<\/span>\u00a0<span class=\"os-caption\">Immanuel Kant was an eighteenth-century philosopher, now associated with deontology, who spent nearly all his professional life teaching at the university in K\u00f6nigsberg (which today is Kaliningrad, the westernmost point in Russia). (credit right: modification of \u201cKant foto\u201d by \u201cBecker\u201d\/Wikimedia Commons, Public Domain)<\/span><\/div>\n<\/div>\n<p id=\"fs-idm399034368\">The third normative approach, typically called\u00a0<strong><span id=\"term11\" data-type=\"term\">virtue theory<\/span><\/strong>, focuses on the\u00a0<em data-effect=\"italics\">character<\/em>\u00a0of the decision-maker\u2014a character that reflects the training we receive growing up. In this view, our ethical analysis of a decision is intimately connected with the person we choose to be. It is through the development of habits, the routine actions in which we choose to engage, that we are able to create a character of integrity and make ethical decisions. Put differently, if a two-year-old is taught to take care of and return borrowed toys even though this runs contrary to every instinct they have, they may continue to perfect their ethical behavior so that at age forty, they can be counted on to safeguard the tens of millions of dollars investors have entrusted to their care in brokerages.<\/p>\n<p id=\"fs-idm403877456\">Virtue theory has its roots in the Greek philosophical tradition, whose followers sought to learn how to live a flourishing life through study, teaching, and practice. The cardinal virtues to be practiced were courage, self-control, justice, and wisdom. Socrates was often cited as a sage and a role model, whose conduct in life was held in high regard.<\/p>\n<div id=\"fs-idm405087584\" class=\"ethics-across ui-has-child-title\" data-type=\"note\">\n<header>\n<h3 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\">ETHICS ACROSS TIME AND CULTURES<\/span><\/h3>\n<\/header>\n<section>\n<div class=\"os-note-body\">\n<h4 id=\"3\" class=\"os-subtitle\" data-type=\"title\"><span class=\"os-subtitle-label\">Aristotle and the Concept of Phronesis, or Practical Wisdom<\/span><\/h4>\n<p id=\"fs-idm397510496\"><strong><em data-effect=\"italics\">Phr\u00f3n\u0113sis<\/em><\/strong>\u00a0(fro-NEE-sis) is a type of practical wisdom that enables us to act virtuously. In \u201cThe Big Idea: The Wise Leader,\u201d a\u00a0<em data-effect=\"italics\">Harvard Business Review<\/em>\u00a0article on leadership and ethical decision-making, Ikujiro Nonaka, a Japanese organizational theorist, and Hirotaka Takeuchi, a professor of Management Practice at Harvard Business School, discuss the gap between the theory and practice of ethics and which characteristics make a wise leader.<a id=\"page_16c69a24-cd6f-4786-a670-4741a8ad519a-endNote1\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-endnotes#rf-001\" data-type=\"cite\" data-page-slug=\"1-endnotes\" data-page-uuid=\"23db98dc-ccd4-5e5b-89b5-f155366d4f6e\" data-page-fragment=\"rf-001\"><sup class=\"os-end-note-number\">1<\/sup>\u00a0<\/a>The authors conclude that \u201cthe use of explicit and tacit knowledge isn\u2019t enough; chief executive officers (CEOs) must also draw on a third, often forgotten kind of knowledge, called practical wisdom. Practical wisdom is tacit knowledge acquired from experience that enables people to make prudent judgments and take actions based on the actual situation, guided by values and morals.\u201d<\/p>\n<p id=\"fs-idm403773200\">The concept of practical wisdom dates back to\u00a0<span id=\"term12\" class=\"no-emphasis\" data-type=\"term\">Aristotle<\/span>, who considered phronesis, which can also be defined as prudence, to be a key intellectual virtue.\u00a0<span id=\"term13\" class=\"no-emphasis\" data-type=\"term\">Phronesis<\/span>\u00a0enables people to make ethically sound judgments. According to the authors, phronetic leaders:<\/p>\n<ul id=\"fs-idm401238096\">\n<li>practice moral discernment in every situation, making judgments for the common good that are guided by their individual values and ethics;<\/li>\n<li>quickly assess situations and envision the consequences of possible actions or responses;<\/li>\n<li>create a shared sense of purpose among executives and employees and inspire people to work together in pursuit of a common goal;<\/li>\n<li>engage as many people as possible in conversation and communicate using metaphors, stories, and other figurative language in a way that everyone can understand; and<\/li>\n<li>encourage practical wisdom in others and support the training of employees at all levels in its use.<\/li>\n<\/ul>\n<p id=\"fs-idm405003360\">In essence, the first question any company should ask itself is: \u201cDo we have a moral purpose?\u201d Having a moral purpose requires focusing on the common good, which precedes the accumulation of profit and results in economic and social benefits. If companies seek the common good, profits generally will follow.<\/p>\n<p id=\"fs-idm407201088\"><strong data-effect=\"bold\">Critical Thinking<\/strong><\/p>\n<p id=\"fs-idm409581232\">In the article cited, the authors stress the importance of being well versed in the liberal arts, such as philosophy, history, literature, and in the fine arts to cultivate judgment. How do you think a strong background in the liberal arts would impart practical wisdom or help you make ethical decisions?<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-815\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Business Ethics. <strong>Authored by<\/strong>: Stephen M. Byars, Kurt Stanberry. <strong>Provided by<\/strong>: OpenStax. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity\">https:\/\/openstax.org\/books\/business-ethics\/pages\/1-1-being-a-professional-of-integrity<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":545042,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Business Ethics\",\"author\":\"Stephen M. 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