{"id":163,"date":"2017-07-26T18:00:05","date_gmt":"2017-07-26T18:00:05","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-principlesofmanagement\/?post_type=chapter&#038;p=163"},"modified":"2017-08-14T21:37:00","modified_gmt":"2017-08-14T21:37:00","slug":"introduction-to-the-role-of-strategy-in-management","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/chapter\/introduction-to-the-role-of-strategy-in-management\/","title":{"raw":"Introduction to the Role of Strategy in Management","rendered":"Introduction to the Role of Strategy in Management"},"content":{"raw":"<h2>What you\u2019ll learn to do: explain the role of strategy in management<\/h2>\r\nStrategy defines how a firm will achieve long-term success. Why do customers consistently choose to buy one product or service over another? Strategy helps us understand why some companies succeed and others fail. Strategic management is the process of integrating all the functions and activities in an organization into a coherent whole.","rendered":"<h2>What you\u2019ll learn to do: explain the role of strategy in management<\/h2>\n<p>Strategy defines how a firm will achieve long-term success. Why do customers consistently choose to buy one product or service over another? Strategy helps us understand why some companies succeed and others fail. Strategic management is the process of integrating all the functions and activities in an organization into a coherent whole.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-163\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Role of Strategy in Management. <strong>Authored by<\/strong>: John\/Lynn Bruton and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":21046,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Role of Strategy in Management\",\"author\":\"John\/Lynn Bruton and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"d4dccccb-b325-4c77-893b-76e161bd2760","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-163","chapter","type-chapter","status-publish","hentry"],"part":43,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapters\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/wp\/v2\/users\/21046"}],"version-history":[{"count":6,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapters\/163\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapters\/163\/revisions\/1420"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/parts\/43"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapters\/163\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=163"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/wp\/v2\/contributor?post=163"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-principlesmanagement\/wp-json\/wp\/v2\/license?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}