| TERM<\/th>\r\n | DEFINITION<\/th>\r\n<\/tr>\r\n | ||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Attitude<\/strong><\/td>\r\n| An attitude is a learned disposition to respond in a consistently favorable or unfavorable manner with respect to a person, an object, an idea, or an event.<\/td>\r\n<\/tr>\r\n | Audience Analysis<\/strong><\/td>\r\n | A speaker analyzes an audience for demographics, dispositions and knowledge of the topic.<\/td>\r\n<\/tr>\r\n | Beliefs<\/strong><\/td>\r\n | Beliefs are principles and are more durable than attitudes because beliefs are hinged to ideals and not issues.<\/td>\r\n<\/tr>\r\n | Cognitive Dissonance<\/strong><\/td>\r\n | The psychological discomfort felt when a person is presented with two competing ideas or pieces of evidence.<\/td>\r\n<\/tr>\r\n | Demographics<\/strong><\/td>\r\n | Demographics are the most recent statistical characteristics of a population.<\/td>\r\n<\/tr>\r\n | Demographic Characteristics<\/strong><\/td>\r\n | Demographic characteristics are facts about the make-up of a population.<\/td>\r\n<\/tr>\r\n | Demography<\/strong><\/td>\r\n | Demographics are literally a classification of the characteristics of the people.<\/td>\r\n<\/tr>\r\n | Inference<\/strong><\/td>\r\n | Making an inference is the act or process of deriving logical conclusions from premises known or assumed to be true.<\/td>\r\n<\/tr>\r\n | Ordered category<\/strong><\/td>\r\n | An ordered category is a condition of logical or comprehensible arrangement among the separate elements of a group.<\/td>\r\n<\/tr>\r\n | Paradigm<\/strong><\/td>\r\n | A paradigm is a pattern that describes distinct concepts or thoughts in any scientific discipline or other epistemological context.<\/td>\r\n<\/tr>\r\n | Psychological Description<\/strong><\/td>\r\n | A psychological description is a description of the audience\u2019s attitudes, beliefs, and values.<\/td>\r\n<\/tr>\r\n | Quantitative Analysis<\/strong><\/td>\r\n | A quantitative analysis is the process of determining the value of a variable by examining its numerical, measurable characteristics.<\/td>\r\n<\/tr>\r\n | Statistics<\/strong><\/td>\r\n | Statistics is the study of the collection, organization, analysis, and interpretation of data.<\/td>\r\n<\/tr>\r\n | Unacquainted-Audience Presentation<\/strong><\/td>\r\n | An unacquainted-audience presentation is a speech when you are completely unaware of your audience\u2019s characteristics.<\/td>\r\n<\/tr>\r\n | Uniqueness<\/strong><\/td>\r\n | Uniqueness occurs when a topic rises to the level of being exceptional in interest and knowledge to a given audience.<\/td>\r\n<\/tr>\r\n | Variable<\/strong><\/td>\r\n | A variable is a characteristic of a unit being observed that may assume more than one of a set of values to which a numerical measure or a category from a classification can be assigned.<\/td>\r\n<\/tr>\r\n | Value<\/strong><\/td>\r\n | A value is a guiding belief that regulates our attitudes.<\/td>\r\n<\/tr>\r\n | Value Hierarchy<\/strong><\/td>\r\n | A value hierarchy is a person\u2019s value structure placed in relationship to a given value set.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n | References<\/h2>\r\nBem, D. J. (1970). Beliefs, attitudes, and human affairs<\/em>. Belmont, CA: Brooks\/Cole Pub. Co.<\/p>\r\n Benjamin, B. (1969). Demographic analysis. <\/em>New York: Praeger.<\/p>\r\n Caernarven-Smith, P. (1983). Audience analysis & response (1st Ed.). <\/em>Pembroke, MA: Firman Technical Publications.<\/p>\r\n Campbell, K.K. & Huxman, S.S. The Rhetorical Act: Thinking, Speaking, and Writing Critically (3rd Ed.). Belmont, CA: Wadsworth.<\/p>\r\n Clevenger, T. (1966). Audience analysis<\/em>. Indianapolis: Bobbs- Merrill.<\/p>\r\n Dwyer, K.K. (2005) Conquer your speech anxiety: <\/em>Second Edition. Belmont, CA: Wadsworth.<\/p>\r\n Eisenberg, I. & Wynn, D. (2013) Think communication. <\/em><\/p>\r\n Boston: Pearson. Gamble, T.K. & Gamble, M. (2013). Communication works. <\/em>New York: McGraw- Hill.<\/p>\r\n Jastrow, J. (1918). The psychology of conviction: A study of beliefs and attitudes. New York: Houghton Mifflin.<\/p>\r\n Klopf, D.W. & Cambra, R.E. (1991) Speaking skills for prospective teachers (2<\/em>nd <\/em>Ed.). <\/em>Englewood, CO: Morton Publishing Company.<\/p>\r\n Lakein, A. (1989) How to get control of your time and your life. New York: Signet.<\/p>\r\n Lewis, D. (1989) The secret language of success<\/em>. New York: Galahad Books.<\/p>\r\n McQuail, D. (1997). Audience analysis<\/em>. Thousand Oaks, CA: Sage Publications.<\/p>\r\n Natalle, E.J. & Bodenheimer, F.R. (2004) The woman\u2019s public speaking handbook. <\/em>Belmont, CA: Wadsworth.<\/p>\r\n Nierenberg, G.I. & Calero, H.H. (1994) How to read a person like a book<\/em>. New York: Barnes and Noble Books.<\/p>\r\n Pearson, J.C., Nelson, P.E., Titsworth, S. & Harter, L. (2011). Human communication (4th Ed.). Boston: McGraw-Hill.<\/p>\r\n Pressat, R. (1972). Demographic analysis; methods, results, applications. Chicago: Aldine- Atherton.<\/p>\r\n Rokeach, M. (1968). Beliefs, attitudes, and values; a theory of organization and change (1st ed.). San Francisco: Jossey-Bass.<\/p>\r\n Tauber, R.T. & Mester, C.S. Acting Lessons for Teachers, Using Performance Skills in the Classroom. Westport, CT: Praeger Publishers.<\/p>\r\n Ting-Toomey. S & Chung, L.C. (2005). Understanding intercultural communicatio<\/em>n. Los Angeles: Roxbury Publishing.<\/p>\r\n Tucker, K.T.; Weaver, II, R.L.; Berryman-Fink, C. (1981). Research in speech communication<\/em>. Englewood Cliffs, N.J.: Prentice-Hall.<\/p>\r\n\r\n |