{"id":784,"date":"2015-02-20T21:23:55","date_gmt":"2015-02-20T21:23:55","guid":{"rendered":"https:\/\/courses.candelalearning.com\/publicspeaking1xmaster\/?post_type=chapter&p=784"},"modified":"2016-08-16T21:52:38","modified_gmt":"2016-08-16T21:52:38","slug":"chapter-16-conclusion","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-publicspeakingprinciples\/chapter\/chapter-16-conclusion\/","title":{"raw":"Conclusion and Module Activities","rendered":"Conclusion and Module Activities"},"content":{"raw":"The primary goal of persuasive speaking is to influence an audience\u2019s beliefs or behaviors so that they can make necessary or positive change. Persuasive speaking is a vital skill in all areas of life, whether it is a political candidate convincing voters to elect them, an employee convincing the boss to give them a promotion, or a sales person convincing a consumer to buy a product, individuals must understand what persuasion is and how it functions.\r\n\r\n[caption id=\"attachment_847\" align=\"alignright\" width=\"222\"]\"Martin<\/a> \"Martin Kingham, CFMEU\"<\/a> by pfctdayelise. CC-BY-SA<\/a>.[\/caption]\r\n\r\nWhen formulating a persuasive speech, remember to determine the type of question you seek to answer so that you can decide whether to offer a proposition of fact, a proposition of value, or a proposition of policy. Weave the topic and the proposition together to create a compelling argument for your specific audience.\r\n\r\nKnowing your audience can help when it comes to choosing the appropriate strategies for convincing them that you are a credible speaker. Once you have established your credibility, you can advance both logical and emotional appeals to move your audience toward the belief or behavior you hope they will adopt. As you weave these appeals together, be sure to offer the most ethical arguments by avoiding fallacies and supporting emotional appeals with relevant evidence.\r\n\r\n \r\n\r\nOnce you have compiled the most relevant arguments and emotional appeals for a given audience, take care to organize your message effectively. Give thought to your persuasive goals and determine whether they can be best achieved through the use of Monroe\u2019s Motivated Sequence, a direct method pattern, a causal pattern, or a refutation pattern.\r\n\r\nThe combination of a confident and credible speaker with the right organization of logical and emotional appeals can go far in swaying an audience.\r\n
\r\n

It's better to get smart than to get mad. I try not to get so insulted that I will not take advantage of an opportunity to persuade people to change their minds. - John H. Johnson<\/p>\r\n<\/blockquote>\r\n

\r\n

Review Activities<\/h3>\r\n
    \r\n \t
  1. Early in the chapter the prevalence of persuasion was discussed. Think of an instance in which you knew you were being persuaded. What were you being persuaded to do? Was the persuader focused on changing your beliefs, attitudes, values, or actions? How do you know?<\/li>\r\n \t
  2. Imagine you are giving a persuasive speech on ______________ [you fill in the blank]. Draft a specific purpose statement on this topic for a speech to convince. Next, draft a specific purpose statement on the same topic for a speech to actuate.<\/li>\r\n \t
  3. Draft a proposition of fact, proposition of value, and proposition of policy for one or more of the following topics:\r\n