Ancient Greek educators and philosophers wrote the first public speaking texts about 2,400 years ago. Aristotle’s On Rhetoric covers many of the same topics addressed in this unit of the book, including speech organization, audience analysis, and persuasive appeals. Even though these principles have been around for thousands of years and have been taught to millions of students, it’s still a challenge to get students to see the value of public speaking. Some students think they already know everything they need to know about speaking in public. In response I remind them that even the best speakers still don’t know everything there is to know about public speaking. Other students don’t think they’ll engage in public speaking very often, if at all. To them, I mention that oral communication and presentation skills are integral to professional and personal success. Last, some students are anxious or even scared by the thought of speaking in front of an audience. To them, I explain that speaking anxiety is common and can be addressed. Learning about and practicing public speaking fosters transferable skills that will help you organize your thoughts, outline information, do research, adapt to various audiences, and utilize and understand persuasive techniques. These skills will be useful in other college classes, your career, your personal relationships, and your civic life.