{"id":924,"date":"2017-09-23T19:55:55","date_gmt":"2017-09-23T19:55:55","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/?post_type=chapter&#038;p=924"},"modified":"2018-01-09T22:45:45","modified_gmt":"2018-01-09T22:45:45","slug":"persuasive-speaking","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/chapter\/persuasive-speaking\/","title":{"raw":"Persuasive Speaking","rendered":"Persuasive Speaking"},"content":{"raw":"<img class=\" wp-image-928 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2100\/2017\/09\/23200129\/4208076125_93248afc6b_m.jpg\" alt=\"\" width=\"372\" height=\"261\" \/>\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/27629847@N03\/4208076125\/in\/photolist-7pRuqD-9v4AfQ-TMN5mN-VyAqd9-r1yFNi-VntxHs-pMW43P-k7UoCi-52rLg4-edLoGg-au6f5n-dwBncW-bXJP5o-33Kymh-fMVwUf-9opgEZ-4fbrw2-TDmtuK-XVdzmP-7278fu-7mAx4u-7pRu8Z-nET13Z-EPiYHf-UoxFLM-VyvPum-av6X3P-UoxFez-UNJwkA-2B1ye-qyi6nH-V49mM8-VqxKE6-VyvJpG-Vntygw-VntynJ-riBzn4-884R2C-VoUBjN-TWX9au-3ptLQK-rEcvnk-cVuBhb-gjZrs4-2eK8PW-oGRZ9M-5Vezqg-4UoSHA-pS3sRm-VntxQ1\" target=\"_blank\" rel=\"noopener\">flickr<\/a>\r\n<h3 style=\"text-align: center\"><span style=\"color: #000000\">Persuasion-Free and Openly Licensed Materials<\/span><\/h3>\r\n<span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/suny-rockland-standupspeakout\/chapter\/chapter-13-persuasive-speaking\/\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Stand Up Speak Out the Practice and Ethics of Public Speaking<\/strong><\/span>\r\n\r\nDescription: In this chapter, we are going to focus on persuasive speaking. We will first talk about persuasion as a general concept. We will then examine four different types of persuasive speeches, and finally, we\u2019ll look at three organizational patterns that are useful for persuasive speeches.\r\n\r\n<hr \/>\r\n\r\n<span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/publicspeakingprinciples\/chapter\/chapter-16-introduction\/\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Lumen-Principles of Public Speaking<\/strong><\/span>\r\n\r\nAfter reading this chapter, you should be able to:\r\n<ul>\r\n \t<li>Explain what a persuasive speech is.<\/li>\r\n \t<li>Describe the functions of persuasive speeches.<\/li>\r\n \t<li>List the different types of persuasive speeches.<\/li>\r\n \t<li>Identify persuasive strategies that make a speech more effective.<\/li>\r\n \t<li>Apply the appropriate organizational pattern based on your persuasive goals.<\/li>\r\n \t<li>Distinguish between ethical and unethical forms of persuasion.<\/li>\r\n \t<li>Apply module concepts in final questions and activities.\r\n\r\n<hr \/>\r\n\r\n<\/li>\r\n<\/ul>\r\n<span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/boundless-communications\/chapter\/introduction-to-persuasive-speaking\/\" target=\"_blank\" rel=\"noopener\">Introduction to Persuasive Speaking<\/a>-Boundless<\/strong><\/span>\r\n\r\nLearning Objectives:\r\n<ol>\r\n \t<li>Identify the qualities of a persuasive speech<\/li>\r\n \t<li>Define the three goals of a persuasive speech<\/li>\r\n \t<li>Differentiate between informative and persuasive speeches<\/li>\r\n \t<li>Explain the two psychological theories of persuasion<\/li>\r\n \t<li>Discuss the qualities that assure that persuasion is ethical<\/li>\r\n \t<li>Explain how to present evidence to prove that a fact is true<\/li>\r\n \t<li>Define a persuasive speech of value<\/li>\r\n \t<li>Demonstrate how to structure a persuasive speech on a question of policy<\/li>\r\n<\/ol>\r\n\r\n<hr \/>\r\n\r\n<span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/introductiontocommunication\/chapter\/chapter-7-overview\/\" target=\"_blank\" rel=\"noopener\">Rhetoric<\/a>-Introduction to Communication-Lumen<\/strong><\/span>\r\n\r\nAfter reading this chapter you should be able to:\r\n<ul>\r\n \t<li>Define rhetoric.<\/li>\r\n \t<li>Identify key features of classical rhetorical theory.<\/li>\r\n \t<li>Identify the challenges that contemporary theorists are making to the study of rhetoric.<\/li>\r\n \t<li>Define rhetorical criticism.<\/li>\r\n \t<li>Explain the purpose and uses of rhetorical criticism.<\/li>\r\n \t<li>Explain the different models of rhetorical criticism.<\/li>\r\n \t<li>Understand how rhetorical theory and criticism are a current part of the communication discipline.\r\n\r\n<hr \/>\r\n\r\n<\/li>\r\n<\/ul>\r\n<span style=\"color: #000000\"><strong><a href=\"http:\/\/open.lib.umn.edu\/businesscommunication\/part\/chapter-14-presentations-to-persuade\/\" target=\"_blank\" rel=\"noopener\">Presentations to Persuade<\/a>-Business Communication for Success<\/strong><\/span>\r\n\r\nLearning Objectives:\r\n<ol id=\"mclean-ch14_s01_l01\" class=\"orderedlist\">\r\n \t<li>Demonstrate an understanding of the importance of persuasion.<\/li>\r\n \t<li>Describe similarities and differences between persuasion and motivation.\r\n\r\n<hr \/>\r\n\r\n<\/li>\r\n<\/ol>\r\n<span style=\"color: #000000\"><strong><a href=\"https:\/\/learn.saylor.org\/course\/view.php?id=19&amp;sectionid=181\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Comm 101 Public Speaking Saylor.org<\/strong><\/span>\r\n\r\nUpon successful completion of this unit, you will be able to:\r\n<ul>\r\n \t<li>apply common communication theories to persuasive presentations, i.e., social judgment theory, cognitive dissonance theory, or the elaboration likelihood model;<\/li>\r\n \t<li>identify the four types of persuasive claims;<\/li>\r\n \t<li>identify examples of the two types of policy claims; and<\/li>\r\n \t<li>identify common organizational patterns for persuasive speeches.\r\n\r\n<hr \/>\r\n\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<img class=\"size-full wp-image-926 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2100\/2017\/09\/23195934\/5915077368_39184bd3ee_m.jpg\" alt=\"\" width=\"240\" height=\"240\" \/>\r\n\r\n<hr \/>\r\n\r\n<h3><a href=\"http:\/\/rhetoric.byu.edu\/Canons\/Canons.htm\" target=\"_blank\" rel=\"noopener\">Canons of Rhetoric<\/a><\/h3>\r\n<img src=\"http:\/\/creativecommons.org\/images\/public\/somerights20.png\" alt=\"Creative Commons License\" \/>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-928 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2100\/2017\/09\/23200129\/4208076125_93248afc6b_m.jpg\" alt=\"\" width=\"372\" height=\"261\" \/><\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/27629847@N03\/4208076125\/in\/photolist-7pRuqD-9v4AfQ-TMN5mN-VyAqd9-r1yFNi-VntxHs-pMW43P-k7UoCi-52rLg4-edLoGg-au6f5n-dwBncW-bXJP5o-33Kymh-fMVwUf-9opgEZ-4fbrw2-TDmtuK-XVdzmP-7278fu-7mAx4u-7pRu8Z-nET13Z-EPiYHf-UoxFLM-VyvPum-av6X3P-UoxFez-UNJwkA-2B1ye-qyi6nH-V49mM8-VqxKE6-VyvJpG-Vntygw-VntynJ-riBzn4-884R2C-VoUBjN-TWX9au-3ptLQK-rEcvnk-cVuBhb-gjZrs4-2eK8PW-oGRZ9M-5Vezqg-4UoSHA-pS3sRm-VntxQ1\" target=\"_blank\" rel=\"noopener\">flickr<\/a><\/p>\n<h3 style=\"text-align: center\"><span style=\"color: #000000\">Persuasion-Free and Openly Licensed Materials<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/suny-rockland-standupspeakout\/chapter\/chapter-13-persuasive-speaking\/\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Stand Up Speak Out the Practice and Ethics of Public Speaking<\/strong><\/span><\/p>\n<p>Description: In this chapter, we are going to focus on persuasive speaking. We will first talk about persuasion as a general concept. We will then examine four different types of persuasive speeches, and finally, we\u2019ll look at three organizational patterns that are useful for persuasive speeches.<\/p>\n<hr \/>\n<p><span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/publicspeakingprinciples\/chapter\/chapter-16-introduction\/\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Lumen-Principles of Public Speaking<\/strong><\/span><\/p>\n<p>After reading this chapter, you should be able to:<\/p>\n<ul>\n<li>Explain what a persuasive speech is.<\/li>\n<li>Describe the functions of persuasive speeches.<\/li>\n<li>List the different types of persuasive speeches.<\/li>\n<li>Identify persuasive strategies that make a speech more effective.<\/li>\n<li>Apply the appropriate organizational pattern based on your persuasive goals.<\/li>\n<li>Distinguish between ethical and unethical forms of persuasion.<\/li>\n<li>Apply module concepts in final questions and activities.<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/boundless-communications\/chapter\/introduction-to-persuasive-speaking\/\" target=\"_blank\" rel=\"noopener\">Introduction to Persuasive Speaking<\/a>-Boundless<\/strong><\/span><\/p>\n<p>Learning Objectives:<\/p>\n<ol>\n<li>Identify the qualities of a persuasive speech<\/li>\n<li>Define the three goals of a persuasive speech<\/li>\n<li>Differentiate between informative and persuasive speeches<\/li>\n<li>Explain the two psychological theories of persuasion<\/li>\n<li>Discuss the qualities that assure that persuasion is ethical<\/li>\n<li>Explain how to present evidence to prove that a fact is true<\/li>\n<li>Define a persuasive speech of value<\/li>\n<li>Demonstrate how to structure a persuasive speech on a question of policy<\/li>\n<\/ol>\n<hr \/>\n<p><span style=\"color: #000000\"><strong><a href=\"https:\/\/courses.lumenlearning.com\/introductiontocommunication\/chapter\/chapter-7-overview\/\" target=\"_blank\" rel=\"noopener\">Rhetoric<\/a>-Introduction to Communication-Lumen<\/strong><\/span><\/p>\n<p>After reading this chapter you should be able to:<\/p>\n<ul>\n<li>Define rhetoric.<\/li>\n<li>Identify key features of classical rhetorical theory.<\/li>\n<li>Identify the challenges that contemporary theorists are making to the study of rhetoric.<\/li>\n<li>Define rhetorical criticism.<\/li>\n<li>Explain the purpose and uses of rhetorical criticism.<\/li>\n<li>Explain the different models of rhetorical criticism.<\/li>\n<li>Understand how rhetorical theory and criticism are a current part of the communication discipline.<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong><a href=\"http:\/\/open.lib.umn.edu\/businesscommunication\/part\/chapter-14-presentations-to-persuade\/\" target=\"_blank\" rel=\"noopener\">Presentations to Persuade<\/a>-Business Communication for Success<\/strong><\/span><\/p>\n<p>Learning Objectives:<\/p>\n<ol id=\"mclean-ch14_s01_l01\" class=\"orderedlist\">\n<li>Demonstrate an understanding of the importance of persuasion.<\/li>\n<li>Describe similarities and differences between persuasion and motivation.<br \/>\n<hr \/>\n<\/li>\n<\/ol>\n<p><span style=\"color: #000000\"><strong><a href=\"https:\/\/learn.saylor.org\/course\/view.php?id=19&amp;sectionid=181\" target=\"_blank\" rel=\"noopener\">Persuasive Speaking<\/a>-Comm 101 Public Speaking Saylor.org<\/strong><\/span><\/p>\n<p>Upon successful completion of this unit, you will be able to:<\/p>\n<ul>\n<li>apply common communication theories to persuasive presentations, i.e., social judgment theory, cognitive dissonance theory, or the elaboration likelihood model;<\/li>\n<li>identify the four types of persuasive claims;<\/li>\n<li>identify examples of the two types of policy claims; and<\/li>\n<li>identify common organizational patterns for persuasive speeches.<br \/>\n<hr \/>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-926 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2100\/2017\/09\/23195934\/5915077368_39184bd3ee_m.jpg\" alt=\"\" width=\"240\" height=\"240\" \/><\/p>\n<hr \/>\n<h3><a href=\"http:\/\/rhetoric.byu.edu\/Canons\/Canons.htm\" target=\"_blank\" rel=\"noopener\">Canons of Rhetoric<\/a><\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/creativecommons.org\/images\/public\/somerights20.png\" alt=\"Creative Commons License\" \/><\/p>\n","protected":false},"author":23235,"menu_order":9,"template":"","meta":{"_candela_citation":"[]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-924","chapter","type-chapter","status-publish","hentry"],"part":167,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/wp\/v2\/users\/23235"}],"version-history":[{"count":16,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/924\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/924\/revisions\/1011"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/parts\/167"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/924\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/pressbooks\/v2\/chapter-type?post=924"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/wp\/v2\/contributor?post=924"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-rockland-coursesupport\/wp-json\/wp\/v2\/license?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}