{"id":158,"date":"2023-05-11T12:12:35","date_gmt":"2023-05-11T12:12:35","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/chapter\/textual-research\/"},"modified":"2023-05-23T23:45:28","modified_gmt":"2023-05-23T23:45:28","slug":"textual-research","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/chapter\/textual-research\/","title":{"raw":"Conducting Research","rendered":"Conducting Research"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>\u00a0Discuss the importance of data and identify its role in business<\/li>\r\n<\/ul>\r\n<\/div>\r\nAndrew McAfee and Erik Brynjolfsson of MIT, discussed in a 2011 <em>Wall Street Journal<\/em> article, that \u201cthe companies that had the data they needed and used it to make decisions (instead of relying more on intuition and expertise) had the highest productivity and profitability.\u201d[footnote]McAfee, Andrew and Erik Brynjolfsson. \"<a href=\"https:\/\/www.wsj.com\/articles\/SB10001424052748704547804576260781324726782#articleTabs%3Darticle\" target=\"_blank\" rel=\"noopener\">What Makes a Company Good at IT?<\/a>\"\u00a0<em>Wall Street Journal<\/em>, April 25, 2011. Web. 12 June 2018.[\/footnote]\r\n\r\nAll organizations strive to make well-informed decisions. We may consider the day-to-day work and existence of organizational life as a cycle of gathering, interpreting and disseminating useful data. From the Knowledge Management (KM) field, we know that data is the most fundamental or \u201craw material\u201d form of knowledge. We may consider that data \u201cmatures\u201d as it is consumed, analyzed and worked with inside an organization. Information is data that has been analyzed for its usefulness, knowledge is information integrated into an organization\u2019s decision-making, and wisdom is consistent application of data, information and knowledge. Your goal, regardless of your specific position or seniority in an organization, is to identify the key data, information and knowledge most germane to your role. Then work to become as proficient as possible in its dissemination and use.\r\n\r\n<img class=\"aligncenter wp-image-4899\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/02\/12215839\/DIKW.png\" alt=\"Pyramid expressing the ideas of data. The bottom level of the pyramid is yellow and labeled data. The next level is orange and labeled information. The next level is bright red and labeled knowledge. The top level is dark red and labeled wisdom. \" width=\"386\" height=\"304\" \/>\r\n\r\nIn this section, we will explore the importance of data and its role in business. You may consider your role in data gathering and manipulation to be aiding your organization\u2019s use of the data to improve its quality. Your goal is to move data to wisdom in order to help your organization improve.","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>\u00a0Discuss the importance of data and identify its role in business<\/li>\n<\/ul>\n<\/div>\n<p>Andrew McAfee and Erik Brynjolfsson of MIT, discussed in a 2011 <em>Wall Street Journal<\/em> article, that \u201cthe companies that had the data they needed and used it to make decisions (instead of relying more on intuition and expertise) had the highest productivity and profitability.\u201d<a class=\"footnote\" title=\"McAfee, Andrew and Erik Brynjolfsson. &quot;What Makes a Company Good at IT?&quot;\u00a0Wall Street Journal, April 25, 2011. Web. 12 June 2018.\" id=\"return-footnote-158-1\" href=\"#footnote-158-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<p>All organizations strive to make well-informed decisions. We may consider the day-to-day work and existence of organizational life as a cycle of gathering, interpreting and disseminating useful data. From the Knowledge Management (KM) field, we know that data is the most fundamental or \u201craw material\u201d form of knowledge. We may consider that data \u201cmatures\u201d as it is consumed, analyzed and worked with inside an organization. Information is data that has been analyzed for its usefulness, knowledge is information integrated into an organization\u2019s decision-making, and wisdom is consistent application of data, information and knowledge. Your goal, regardless of your specific position or seniority in an organization, is to identify the key data, information and knowledge most germane to your role. Then work to become as proficient as possible in its dissemination and use.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4899\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/02\/12215839\/DIKW.png\" alt=\"Pyramid expressing the ideas of data. The bottom level of the pyramid is yellow and labeled data. The next level is orange and labeled information. The next level is bright red and labeled knowledge. The top level is dark red and labeled wisdom.\" width=\"386\" height=\"304\" \/><\/p>\n<p>In this section, we will explore the importance of data and its role in business. You may consider your role in data gathering and manipulation to be aiding your organization\u2019s use of the data to improve its quality. Your goal is to move data to wisdom in order to help your organization improve.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-158\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Introduction to Conducting Research. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-conducting-research\/\">https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-conducting-research\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-158-1\">McAfee, Andrew and Erik Brynjolfsson. \"<a href=\"https:\/\/www.wsj.com\/articles\/SB10001424052748704547804576260781324726782#articleTabs%3Darticle\" target=\"_blank\" rel=\"noopener\">What Makes a Company Good at IT?<\/a>\"\u00a0<em>Wall Street Journal<\/em>, April 25, 2011. Web. 12 June 2018. <a href=\"#return-footnote-158-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":395986,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Introduction to Conducting Research\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-conducting-research\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-158","chapter","type-chapter","status-publish","hentry"],"part":156,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapters\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapters\/158\/revisions"}],"predecessor-version":[{"id":492,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapters\/158\/revisions\/492"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/parts\/156"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapters\/158\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/pressbooks\/v2\/chapter-type?post=158"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/wp\/v2\/contributor?post=158"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-technicalwriting\/wp-json\/wp\/v2\/license?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}