Course Contents at a Glance

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The following list shows the chapter-level topics and assignments for the course. To see all of the course pages, visit the Table of Contents.

Chapter 1: Role of Business

  • What Is Business?
  • For-Profit vs. Nonprofit Businesses
  • Factors of Production
  • Functional Areas
  • Stakeholders
  • External Forces
  • Discussion: The Stakeholders of Salty Pawz
  • Discussion: External Factors = Internal Pressure
  • Assignment: What Does a Business Look Like?
  • Assignment: What Is Killing Our Business?

Chapter 2: Economic Environment

  • Economics
  • Economic Systems
  • Demand
  • Supply
  • Equilibrium
  • The Health of the Economy
  • Economic Stages
  • Discussion: Supply and Demand at Salty Pawz
  • Discussion: Supply and Demand in Your Life
  • Assignment: Supply and Demand for Salty Pawz
  • Assignment: Price Inelasticity of Demand

Chapter 3: Global Environment

  • Globalization
  • Measuring Global Trade
  • Global Business Strategies
  • Global Trade Forces
  • Global Trade Agreements and Organizations
  • Ethical Challenges in the Global Environment
  • Discussion: Sending Salty Pawz Global
  • Discussion: Made in America
  • Assignment: Taking Salty Pawz to the Global Market
  • Assignment: We Do It Better Here

Chapter 4: Financial Markets and System

  • Money
  • The Role of Banks
  • Financial Markets and Business
  • Discussion: Why Wanda Cares About the Federal Reserve—or Does She?
  • Discussion: Do You Have Change for a $20?
  • Assignment: Show Wanda the Money
  • Assignment: The Most Powerful Person in the World

Chapter 5: Legal Environment

  • The Meaning and Purpose of Law
  • Statutory and Common Law
  • Tort Law
  • Intellectual Property
  • Warranties
  • Contracts
  • Consumer Protection and Antitrust Laws
  • Discussion: They Don’t Sue Dog-Treat Companies, Do They?
  • Discussion: The Product-Liability Debate
  • Assignment: Your Dog Treats Made Fluffy Sick!
  • Assignment: Who Is Suing Whom?

Chapter 6: Business Ethics and Corporate Social Responsibility

  • Ethical and Legal Behavior
  • Business Ethics
  • Ethical Challenges
  • Corporate Social Responsibility
  • Discussion: It’s Not Stealing if You Pay For It, Is It?
  • Discussion: Are They Simply Guidelines?
  • Assignment: What They Don’t Know Won’t Hurt Me
  • Assignment: Corporate Social Responsibility

Chapter 7: Business Ownership

  • Choosing an Organizational Type
  • Sole Proprietorships
  • Partnerships
  • Corporations
  • Hybrid Forms of Ownership
  • Franchises
  • Mergers and Acquisitions
  • Discussion: Business Structure Does Matter
  • Discussion: Entrepreneurs and Business Ownership
  • Assignment: Wanda’s Business-Ownership Options
  • Assignment: Franchising—an Alternative to Start-up

Chapter 8: Entrepreneurship

  • Small Business
  • Entrepreneurs
  • Starting a Small Business
  • Steps of Starting a Business
  • Business Plans
  • Discussion: Wanda’s Entrepreneurial Spirit
  • Discussion: Am I an Entrepreneur?
  • Assignment: Dear Wanda’s Mom
  • Assignment: Today’s Hottest Entrepreneurs

Chapter 9: Management

  • Managers
  • Management Theory
  • Planning
  • Organizing
  • Leading
  • Controlling
  • Discussion: How Does Wanda Manage?
  • Discussion: How Great Leaders Inspire Action
  • Assignment: One Owner, Many Hats
  • Assignment: Are Leaders Born or Made?

Chapter 10: Motivating Employees

  • The Hawthorne Effect
  • Need-Based Theories
  • Process-Based Theories
  • Theory X, Theory Y, and Theory Z
  • Strategies for Motivating Employees
  • Discussion: Why Isn’t Jamie More Motivated?
  • Discussion: Motivate Me!
  • Assignment: Motivating with Dog Treats?
  • Assignment: What’s Empowerment Got to Do with It?

Chapter 11: Teamwork and Communication

  • Teams
  • Team Development and Success
  • Effective Communication and Barriers
  • Communication Channels, Flows, and Networks
  • Electronic Communication
  • Discussion: What You Heard Was Not What I Meant
  • Discussion: The Ultimate Cost of Poor Communication
  • Assignment: Teamwork at Salty Pawz
  • Assignment: Multicultural Virtual Work Teams

Chapter 12: Managing Processes

  • Operations Management
  • Production Processes
  • Mining, Warehousing, and Sharing Data
  • Production Planning
  • New Technologies
  • Supply Chain Management and Logistics
  • Quality Assurance
  • Discussion: More Than Just Baking Treats
  • Discussion: How Things Are Made
  • Assignment: From Kitchen Baker to Operations Manager
  • Assignment: The Malcolm Baldridge Award

Chapter 13: Marketing Function

  • The Role of Customers
  • Segmentation and Targeting
  • Marketing Mix Introduction
  • Discussion: Customer Value Perception
  • Discussion: Black Friday and Cyber Monday
  • Assignment: Customers and Marketing at Salty Pawz
  • Assignment: Hit Your Target

Chapter 14: Marketing Mix

  • Product Marketing
  • Pricing Strategies
  • Place: Distribution Channels
  • Promotion: Integrated Marketing Communication (IMC)
  • Discussion: The Four Ps of the Competition
  • Discussion: Marketing Mix
  • Assignment: I Can See the Four Ps of Marketing
  • Assignment: The Four Ps of Gourmet Dog Treats

Chapter 15: Human Resource Management

  • Human Resource Management
  • Human Resources and Laws
  • Recruitment and Hiring
  • Training, Development, and Rewards
  • Termination
  • HR Challenges
  • Discussion: People Won’t Work for Dog Treats!
  • Discussion: Are Interviews a Waste of Time?
  • Assignment: Wanda’s Hiring Approach, or How to Be Sued in One Easy Lesson
  • Assignment: Career Choices

Chapter 16: Accounting and Finance

  • Accounting in Business
  • Key Financial Statements
  • The Break-Even Point
  • Financial Ratios
  • Ethical Practices in Accounting
  • Discussion: Cooking More Than Dog Treats
  • Discussion: CPAs and Financial Crisis
  • Assignment: Bison Are Biting into Wanda’s Break-Even Point
  • Assignment: Claire’s Cuttery