{"id":11366,"date":"2017-07-18T18:40:19","date_gmt":"2017-07-18T18:40:19","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wmopen-introbusiness\/?post_type=chapter&#038;p=11366"},"modified":"2017-11-06T21:13:51","modified_gmt":"2017-11-06T21:13:51","slug":"course-contents-at-a-glance","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/chapter\/course-contents-at-a-glance\/","title":{"raw":"Course Contents at a Glance","rendered":"Course Contents at a Glance"},"content":{"raw":"<img class=\"aligncenter wp-image-220\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2025\/2017\/07\/01212659\/binoculars2.png\" alt=\"an icon of a pair of binoculars\" width=\"250\" height=\"142\" \/>\r\n\r\nThe following list shows the chapter-level topics and assignments for the course. To see all of the course pages, visit the\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/wmopen-introbusiness\/\" target=\"_blank\" rel=\"noopener\">Table of Contents<\/a>.\r\n<h2><strong>Chapter 1: Role of Business<\/strong><\/h2>\r\n<ul>\r\n \t<li>What Is Business?<\/li>\r\n \t<li>For-Profit vs. Nonprofit Businesses<\/li>\r\n \t<li>Factors of Production<\/li>\r\n \t<li>Functional Areas<\/li>\r\n \t<li>Stakeholders<\/li>\r\n \t<li>External Forces<\/li>\r\n \t<li>Discussion: The Stakeholders of Salty Pawz<\/li>\r\n \t<li>Discussion: External Factors = Internal Pressure<\/li>\r\n \t<li>Assignment: What Does a Business Look Like?<\/li>\r\n \t<li>Assignment: What Is Killing Our Business?<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 2: Economic Environment<\/strong><\/h2>\r\n<ul>\r\n \t<li>Economics<\/li>\r\n \t<li>Economic Systems<\/li>\r\n \t<li>Demand<\/li>\r\n \t<li>Supply<\/li>\r\n \t<li>Equilibrium<\/li>\r\n \t<li>The Health of the Economy<\/li>\r\n \t<li>Economic Stages<\/li>\r\n \t<li>Discussion: Supply and Demand at Salty Pawz<\/li>\r\n \t<li>Discussion: Supply and Demand in Your Life<\/li>\r\n \t<li>Assignment: Supply and Demand for Salty Pawz<\/li>\r\n \t<li>Assignment: Price Inelasticity of Demand<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 3: Global Environment<\/strong><\/h2>\r\n<ul>\r\n \t<li>Globalization<\/li>\r\n \t<li>Measuring Global Trade<\/li>\r\n \t<li>Global Business Strategies<\/li>\r\n \t<li>Global Trade Forces<\/li>\r\n \t<li>Global Trade Agreements and Organizations<\/li>\r\n \t<li>Ethical Challenges in the Global Environment<\/li>\r\n \t<li>Discussion: Sending Salty Pawz Global<\/li>\r\n \t<li>Discussion: Made in America<\/li>\r\n \t<li>Assignment: Taking Salty Pawz to the Global Market<\/li>\r\n \t<li>Assignment: We Do It Better Here<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 4: Financial Markets and System<\/strong><\/h2>\r\n<ul>\r\n \t<li>Money<\/li>\r\n \t<li>The Role of Banks<\/li>\r\n \t<li>Financial Markets and Business<\/li>\r\n \t<li>Discussion: Why Wanda Cares About the Federal Reserve\u2014or Does She?<\/li>\r\n \t<li>Discussion: Do You Have Change for a $20?<\/li>\r\n \t<li>Assignment: Show Wanda the Money<\/li>\r\n \t<li>Assignment: The Most Powerful Person in the World<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 5: Legal Environment<\/strong><\/h2>\r\n<ul>\r\n \t<li>The Meaning and Purpose of Law<\/li>\r\n \t<li>Statutory and Common Law<\/li>\r\n \t<li>Tort Law<\/li>\r\n \t<li>Intellectual Property<\/li>\r\n \t<li>Warranties<\/li>\r\n \t<li>Contracts<\/li>\r\n \t<li>Consumer Protection and Antitrust Laws<\/li>\r\n \t<li>Discussion: They Don\u2019t Sue Dog-Treat Companies, Do They?<\/li>\r\n \t<li>Discussion: The Product-Liability Debate<\/li>\r\n \t<li>Assignment: Your Dog Treats Made Fluffy Sick!<\/li>\r\n \t<li>Assignment: Who Is Suing Whom?<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 6: Business Ethics and Corporate Social Responsibility<\/strong><\/h2>\r\n<ul>\r\n \t<li>Ethical and Legal Behavior<\/li>\r\n \t<li>Business Ethics<\/li>\r\n \t<li>Ethical Challenges<\/li>\r\n \t<li>Corporate Social Responsibility<\/li>\r\n \t<li>Discussion: It\u2019s Not Stealing if You Pay For It, Is It?<\/li>\r\n \t<li>Discussion: Are They Simply Guidelines?<\/li>\r\n \t<li>Assignment: What They Don't Know Won't Hurt Me<\/li>\r\n \t<li>Assignment: Corporate Social Responsibility<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 7: Business Ownership<\/strong><\/h2>\r\n<ul>\r\n \t<li>Choosing an Organizational Type<\/li>\r\n \t<li>Sole Proprietorships<\/li>\r\n \t<li>Partnerships<\/li>\r\n \t<li>Corporations<\/li>\r\n \t<li>Hybrid Forms of Ownership<\/li>\r\n \t<li>Franchises<\/li>\r\n \t<li>Mergers and Acquisitions<\/li>\r\n \t<li>Discussion: Business Structure Does Matter<\/li>\r\n \t<li>Discussion: Entrepreneurs and Business Ownership<\/li>\r\n \t<li>Assignment: Wanda's Business-Ownership Options<\/li>\r\n \t<li>Assignment: Franchising\u2014an Alternative to Start-up<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 8: Entrepreneurship<\/strong><\/h2>\r\n<ul>\r\n \t<li>Small Business<\/li>\r\n \t<li>Entrepreneurs<\/li>\r\n \t<li>Starting a Small Business<\/li>\r\n \t<li>Steps of Starting a Business<\/li>\r\n \t<li>Business Plans<\/li>\r\n \t<li>Discussion: Wanda\u2019s Entrepreneurial Spirit<\/li>\r\n \t<li>Discussion: Am I an Entrepreneur?<\/li>\r\n \t<li>Assignment: Dear Wanda\u2019s Mom<\/li>\r\n \t<li>Assignment: Today's Hottest Entrepreneurs<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 9: Management<\/strong><\/h2>\r\n<ul>\r\n \t<li>Managers<\/li>\r\n \t<li>Management Theory<\/li>\r\n \t<li>Planning<\/li>\r\n \t<li>Organizing<\/li>\r\n \t<li>Leading<\/li>\r\n \t<li>Controlling<\/li>\r\n \t<li>Discussion: How Does Wanda Manage?<\/li>\r\n \t<li>Discussion: How Great Leaders Inspire Action<\/li>\r\n \t<li>Assignment: One Owner, Many Hats<\/li>\r\n \t<li>Assignment: Are Leaders Born or Made?<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 10: Motivating Employees<\/strong><\/h2>\r\n<ul>\r\n \t<li>The Hawthorne Effect<\/li>\r\n \t<li>Need-Based Theories<\/li>\r\n \t<li>Process-Based Theories<\/li>\r\n \t<li>Theory X, Theory Y, and Theory Z<\/li>\r\n \t<li>Strategies for Motivating Employees<\/li>\r\n \t<li>Discussion: Why Isn\u2019t Jamie More Motivated?<\/li>\r\n \t<li>Discussion: Motivate Me!<\/li>\r\n \t<li>Assignment: Motivating with Dog Treats?<\/li>\r\n \t<li>Assignment: What's Empowerment Got to Do with It?<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 11: Teamwork and Communication<\/strong><\/h2>\r\n<ul>\r\n \t<li>Teams<\/li>\r\n \t<li>Team Development and Success<\/li>\r\n \t<li>Effective Communication and Barriers<\/li>\r\n \t<li>Communication Channels, Flows, and Networks<\/li>\r\n \t<li>Electronic Communication<\/li>\r\n \t<li>Discussion: What You Heard Was Not What I Meant<\/li>\r\n \t<li>Discussion: The Ultimate Cost of Poor Communication<\/li>\r\n \t<li>Assignment: Teamwork at Salty Pawz<\/li>\r\n \t<li>Assignment: Multicultural Virtual Work Teams<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 12: Managing Processes<\/strong><\/h2>\r\n<ul>\r\n \t<li>Operations Management<\/li>\r\n \t<li>Production Processes<\/li>\r\n \t<li>Mining, Warehousing, and Sharing Data<\/li>\r\n \t<li>Production Planning<\/li>\r\n \t<li>New Technologies<\/li>\r\n \t<li>Supply Chain Management and Logistics<\/li>\r\n \t<li>Quality Assurance<\/li>\r\n \t<li>Discussion: More Than Just Baking Treats<\/li>\r\n \t<li>Discussion: How Things Are Made<\/li>\r\n \t<li>Assignment: From Kitchen Baker to Operations Manager<\/li>\r\n \t<li>Assignment: The Malcolm Baldridge Award<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 13: Marketing Function<\/strong><\/h2>\r\n<ul>\r\n \t<li>The Role of Customers<\/li>\r\n \t<li>Segmentation and Targeting<\/li>\r\n \t<li>Marketing Mix Introduction<\/li>\r\n \t<li>Discussion: Customer Value Perception<\/li>\r\n \t<li>Discussion: Black Friday and Cyber Monday<\/li>\r\n \t<li>Assignment: Customers and Marketing at Salty Pawz<\/li>\r\n \t<li>Assignment: Hit Your Target<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 14: Marketing Mix<\/strong><\/h2>\r\n<ul>\r\n \t<li>Product Marketing<\/li>\r\n \t<li>Pricing Strategies<\/li>\r\n \t<li>Place: Distribution Channels<\/li>\r\n \t<li>Promotion: Integrated Marketing Communication (IMC)<\/li>\r\n \t<li>Discussion: The Four Ps of the Competition<\/li>\r\n \t<li>Discussion: Marketing Mix<\/li>\r\n \t<li>Assignment: I Can See the Four Ps of Marketing<\/li>\r\n \t<li>Assignment: The Four Ps of Gourmet Dog Treats<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 15: Human Resource Management<\/strong><\/h2>\r\n<ul>\r\n \t<li>Human Resource Management<\/li>\r\n \t<li>Human Resources and Laws<\/li>\r\n \t<li>Recruitment and Hiring<\/li>\r\n \t<li>Training, Development, and Rewards<\/li>\r\n \t<li>Termination<\/li>\r\n \t<li>HR Challenges<\/li>\r\n \t<li>Discussion: People Won\u2019t Work for Dog Treats!<\/li>\r\n \t<li>Discussion: Are Interviews a Waste of Time?<\/li>\r\n \t<li>Assignment: Wanda\u2019s Hiring Approach, or How to Be Sued in One Easy Lesson<\/li>\r\n \t<li>Assignment: Career Choices<\/li>\r\n<\/ul>\r\n<h2><strong>Chapter 16: Accounting and Finance<\/strong><\/h2>\r\n<ul>\r\n \t<li>Accounting in Business<\/li>\r\n \t<li>Key Financial Statements<\/li>\r\n \t<li>The Break-Even Point<\/li>\r\n \t<li>Financial Ratios<\/li>\r\n \t<li>Ethical Practices in Accounting<\/li>\r\n \t<li>Discussion: Cooking More Than Dog Treats<\/li>\r\n \t<li>Discussion: CPAs and Financial Crisis<\/li>\r\n \t<li>Assignment: Bison Are Biting into Wanda\u2019s Break-Even Point<\/li>\r\n \t<li>Assignment: Claire\u2019s Cuttery<\/li>\r\n<\/ul>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-220\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2025\/2017\/07\/01212659\/binoculars2.png\" alt=\"an icon of a pair of binoculars\" width=\"250\" height=\"142\" \/><\/p>\n<p>The following list shows the chapter-level topics and assignments for the course. To see all of the course pages, visit the\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/wmopen-introbusiness\/\" target=\"_blank\" rel=\"noopener\">Table of Contents<\/a>.<\/p>\n<h2><strong>Chapter 1: Role of Business<\/strong><\/h2>\n<ul>\n<li>What Is Business?<\/li>\n<li>For-Profit vs. Nonprofit Businesses<\/li>\n<li>Factors of Production<\/li>\n<li>Functional Areas<\/li>\n<li>Stakeholders<\/li>\n<li>External Forces<\/li>\n<li>Discussion: The Stakeholders of Salty Pawz<\/li>\n<li>Discussion: External Factors = Internal Pressure<\/li>\n<li>Assignment: What Does a Business Look Like?<\/li>\n<li>Assignment: What Is Killing Our Business?<\/li>\n<\/ul>\n<h2><strong>Chapter 2: Economic Environment<\/strong><\/h2>\n<ul>\n<li>Economics<\/li>\n<li>Economic Systems<\/li>\n<li>Demand<\/li>\n<li>Supply<\/li>\n<li>Equilibrium<\/li>\n<li>The Health of the Economy<\/li>\n<li>Economic Stages<\/li>\n<li>Discussion: Supply and Demand at Salty Pawz<\/li>\n<li>Discussion: Supply and Demand in Your Life<\/li>\n<li>Assignment: Supply and Demand for Salty Pawz<\/li>\n<li>Assignment: Price Inelasticity of Demand<\/li>\n<\/ul>\n<h2><strong>Chapter 3: Global Environment<\/strong><\/h2>\n<ul>\n<li>Globalization<\/li>\n<li>Measuring Global Trade<\/li>\n<li>Global Business Strategies<\/li>\n<li>Global Trade Forces<\/li>\n<li>Global Trade Agreements and Organizations<\/li>\n<li>Ethical Challenges in the Global Environment<\/li>\n<li>Discussion: Sending Salty Pawz Global<\/li>\n<li>Discussion: Made in America<\/li>\n<li>Assignment: Taking Salty Pawz to the Global Market<\/li>\n<li>Assignment: We Do It Better Here<\/li>\n<\/ul>\n<h2><strong>Chapter 4: Financial Markets and System<\/strong><\/h2>\n<ul>\n<li>Money<\/li>\n<li>The Role of Banks<\/li>\n<li>Financial Markets and Business<\/li>\n<li>Discussion: Why Wanda Cares About the Federal Reserve\u2014or Does She?<\/li>\n<li>Discussion: Do You Have Change for a $20?<\/li>\n<li>Assignment: Show Wanda the Money<\/li>\n<li>Assignment: The Most Powerful Person in the World<\/li>\n<\/ul>\n<h2><strong>Chapter 5: Legal Environment<\/strong><\/h2>\n<ul>\n<li>The Meaning and Purpose of Law<\/li>\n<li>Statutory and Common Law<\/li>\n<li>Tort Law<\/li>\n<li>Intellectual Property<\/li>\n<li>Warranties<\/li>\n<li>Contracts<\/li>\n<li>Consumer Protection and Antitrust Laws<\/li>\n<li>Discussion: They Don\u2019t Sue Dog-Treat Companies, Do They?<\/li>\n<li>Discussion: The Product-Liability Debate<\/li>\n<li>Assignment: Your Dog Treats Made Fluffy Sick!<\/li>\n<li>Assignment: Who Is Suing Whom?<\/li>\n<\/ul>\n<h2><strong>Chapter 6: Business Ethics and Corporate Social Responsibility<\/strong><\/h2>\n<ul>\n<li>Ethical and Legal Behavior<\/li>\n<li>Business Ethics<\/li>\n<li>Ethical Challenges<\/li>\n<li>Corporate Social Responsibility<\/li>\n<li>Discussion: It\u2019s Not Stealing if You Pay For It, Is It?<\/li>\n<li>Discussion: Are They Simply Guidelines?<\/li>\n<li>Assignment: What They Don&#8217;t Know Won&#8217;t Hurt Me<\/li>\n<li>Assignment: Corporate Social Responsibility<\/li>\n<\/ul>\n<h2><strong>Chapter 7: Business Ownership<\/strong><\/h2>\n<ul>\n<li>Choosing an Organizational Type<\/li>\n<li>Sole Proprietorships<\/li>\n<li>Partnerships<\/li>\n<li>Corporations<\/li>\n<li>Hybrid Forms of Ownership<\/li>\n<li>Franchises<\/li>\n<li>Mergers and Acquisitions<\/li>\n<li>Discussion: Business Structure Does Matter<\/li>\n<li>Discussion: Entrepreneurs and Business Ownership<\/li>\n<li>Assignment: Wanda&#8217;s Business-Ownership Options<\/li>\n<li>Assignment: Franchising\u2014an Alternative to Start-up<\/li>\n<\/ul>\n<h2><strong>Chapter 8: Entrepreneurship<\/strong><\/h2>\n<ul>\n<li>Small Business<\/li>\n<li>Entrepreneurs<\/li>\n<li>Starting a Small Business<\/li>\n<li>Steps of Starting a Business<\/li>\n<li>Business Plans<\/li>\n<li>Discussion: Wanda\u2019s Entrepreneurial Spirit<\/li>\n<li>Discussion: Am I an Entrepreneur?<\/li>\n<li>Assignment: Dear Wanda\u2019s Mom<\/li>\n<li>Assignment: Today&#8217;s Hottest Entrepreneurs<\/li>\n<\/ul>\n<h2><strong>Chapter 9: Management<\/strong><\/h2>\n<ul>\n<li>Managers<\/li>\n<li>Management Theory<\/li>\n<li>Planning<\/li>\n<li>Organizing<\/li>\n<li>Leading<\/li>\n<li>Controlling<\/li>\n<li>Discussion: How Does Wanda Manage?<\/li>\n<li>Discussion: How Great Leaders Inspire Action<\/li>\n<li>Assignment: One Owner, Many Hats<\/li>\n<li>Assignment: Are Leaders Born or Made?<\/li>\n<\/ul>\n<h2><strong>Chapter 10: Motivating Employees<\/strong><\/h2>\n<ul>\n<li>The Hawthorne Effect<\/li>\n<li>Need-Based Theories<\/li>\n<li>Process-Based Theories<\/li>\n<li>Theory X, Theory Y, and Theory Z<\/li>\n<li>Strategies for Motivating Employees<\/li>\n<li>Discussion: Why Isn\u2019t Jamie More Motivated?<\/li>\n<li>Discussion: Motivate Me!<\/li>\n<li>Assignment: Motivating with Dog Treats?<\/li>\n<li>Assignment: What&#8217;s Empowerment Got to Do with It?<\/li>\n<\/ul>\n<h2><strong>Chapter 11: Teamwork and Communication<\/strong><\/h2>\n<ul>\n<li>Teams<\/li>\n<li>Team Development and Success<\/li>\n<li>Effective Communication and Barriers<\/li>\n<li>Communication Channels, Flows, and Networks<\/li>\n<li>Electronic Communication<\/li>\n<li>Discussion: What You Heard Was Not What I Meant<\/li>\n<li>Discussion: The Ultimate Cost of Poor Communication<\/li>\n<li>Assignment: Teamwork at Salty Pawz<\/li>\n<li>Assignment: Multicultural Virtual Work Teams<\/li>\n<\/ul>\n<h2><strong>Chapter 12: Managing Processes<\/strong><\/h2>\n<ul>\n<li>Operations Management<\/li>\n<li>Production Processes<\/li>\n<li>Mining, Warehousing, and Sharing Data<\/li>\n<li>Production Planning<\/li>\n<li>New Technologies<\/li>\n<li>Supply Chain Management and Logistics<\/li>\n<li>Quality Assurance<\/li>\n<li>Discussion: More Than Just Baking Treats<\/li>\n<li>Discussion: How Things Are Made<\/li>\n<li>Assignment: From Kitchen Baker to Operations Manager<\/li>\n<li>Assignment: The Malcolm Baldridge Award<\/li>\n<\/ul>\n<h2><strong>Chapter 13: Marketing Function<\/strong><\/h2>\n<ul>\n<li>The Role of Customers<\/li>\n<li>Segmentation and Targeting<\/li>\n<li>Marketing Mix Introduction<\/li>\n<li>Discussion: Customer Value Perception<\/li>\n<li>Discussion: Black Friday and Cyber Monday<\/li>\n<li>Assignment: Customers and Marketing at Salty Pawz<\/li>\n<li>Assignment: Hit Your Target<\/li>\n<\/ul>\n<h2><strong>Chapter 14: Marketing Mix<\/strong><\/h2>\n<ul>\n<li>Product Marketing<\/li>\n<li>Pricing Strategies<\/li>\n<li>Place: Distribution Channels<\/li>\n<li>Promotion: Integrated Marketing Communication (IMC)<\/li>\n<li>Discussion: The Four Ps of the Competition<\/li>\n<li>Discussion: Marketing Mix<\/li>\n<li>Assignment: I Can See the Four Ps of Marketing<\/li>\n<li>Assignment: The Four Ps of Gourmet Dog Treats<\/li>\n<\/ul>\n<h2><strong>Chapter 15: Human Resource Management<\/strong><\/h2>\n<ul>\n<li>Human Resource Management<\/li>\n<li>Human Resources and Laws<\/li>\n<li>Recruitment and Hiring<\/li>\n<li>Training, Development, and Rewards<\/li>\n<li>Termination<\/li>\n<li>HR Challenges<\/li>\n<li>Discussion: People Won\u2019t Work for Dog Treats!<\/li>\n<li>Discussion: Are Interviews a Waste of Time?<\/li>\n<li>Assignment: Wanda\u2019s Hiring Approach, or How to Be Sued in One Easy Lesson<\/li>\n<li>Assignment: Career Choices<\/li>\n<\/ul>\n<h2><strong>Chapter 16: Accounting and Finance<\/strong><\/h2>\n<ul>\n<li>Accounting in Business<\/li>\n<li>Key Financial Statements<\/li>\n<li>The Break-Even Point<\/li>\n<li>Financial Ratios<\/li>\n<li>Ethical Practices in Accounting<\/li>\n<li>Discussion: Cooking More Than Dog Treats<\/li>\n<li>Discussion: CPAs and Financial Crisis<\/li>\n<li>Assignment: Bison Are Biting into Wanda\u2019s Break-Even Point<\/li>\n<li>Assignment: Claire\u2019s Cuttery<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t 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href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":21046,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Binoculars Icon\",\"author\":\"Musmellow\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/search\/?q=binoculars&i=1234056\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Course Contents at a Glance\",\"author\":\"\",\"organization\":\"Lumen 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