{"id":7604,"date":"2016-09-29T23:30:01","date_gmt":"2016-09-29T23:30:01","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=7604"},"modified":"2017-07-18T22:19:26","modified_gmt":"2017-07-18T22:19:26","slug":"outcome-promotion","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/chapter\/outcome-promotion\/","title":{"raw":"Introduction to Promotion: Integrated Marketing Communication (IMC)","rendered":"Introduction to Promotion: Integrated Marketing Communication (IMC)"},"content":{"raw":"<h2>What you'll learn to do:\u00a0explain how organizations use integrated marketing communication (IMC) to support their marketing strategies<\/h2>\r\nThe readings in this section cover seven different\u00a0marketing communication methods that are commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the\u00a0advantages and disadvantages of each one.\r\n\r\n<section>\r\n<div class=\"post-citations sidebar\"><\/div>\r\n<\/section>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0explain how organizations use integrated marketing communication (IMC) to support their marketing strategies<\/h2>\n<p>The readings in this section cover seven different\u00a0marketing communication methods that are commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the\u00a0advantages and disadvantages of each one.<\/p>\n<section>\n<div class=\"post-citations sidebar\"><\/div>\n<\/section>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7604\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Promotion: Integrated Marketing Communication (IMC). <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":8,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Promotion: Integrated Marketing Communication (IMC)\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"95444b5c-1360-4f75-8635-8ce45a7ab17e","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7604","chapter","type-chapter","status-publish","hentry"],"part":10800,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":10,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/revisions"}],"predecessor-version":[{"id":11587,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/revisions\/11587"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/parts\/10800"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/wp\/v2\/media?parent=7604"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=7604"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/wp\/v2\/contributor?post=7604"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-wmopen-introbusiness\/wp-json\/wp\/v2\/license?post=7604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}