Finishing Touches

Style

The stage of proofreading is often focused solely on “correctness”: making sure that all the details are right, and that language is used according to the rules. Proofreading also offers a great opportunity to address more personal concerns, however. It’s a chance to focus on your style, and allows you to craft the final product that best represents your unique perspective.

The word "style" written in flowing black inkA writer’s style is what sets his or her writing apart. Style is the way writing is dressed up (or down) to fit the specific context, purpose, or audience. Word choice, sentence fluency, and the writer’s voice — all contribute to the style of a piece of writing. How a writer chooses words and structures sentences to achieve a certain effect is also an element of style. When Thomas Paine wrote “These are the times that try men’s souls,” he arranged his words to convey a sense of urgency and desperation. Had he written “These are bad times,” it’s likely he wouldn’t have made such an impact!

Style is usually considered to be the province of literary writers. Novelists such as Ernest Hemingway and William Faulkner and poets such as Emily Dickinson and Walt Whitman are well known for their distinctive literary styles. But journalists, scientists, historians, and mathematicians also have distinctive styles, and they need to know how to vary their styles to fit different audiences. For example, the first-person narrative style of a popular magazine like National Geographic is quite different from the objective, third-person expository style of a research journal like Scientific American, even though both are written for informational purposes.

Not just right and wrong

Style is not a matter of right and wrong but of what is appropriate for a particular setting and audience. Consider the following two passages, which were written by the same author on the same topic with the same main idea, yet have very different styles:

“Experiments show that Heliconius butterflies are less likely to ovipost on host plants that possess eggs or egg-like structures. These egg mimics are an unambiguous example of a plant trait evolved in response to a host-restricted group of insect herbivores.”

“Heliconius butterflies lay their eggs on Passiflora vines. In defense the vines seem to have evolved fake eggs that make it look to the butterflies as if eggs have already been laid on them.” (Example from Myers, G. (1992). Writing biology: Texts in the social construction of scientific knowledge. Madison: University of Wisconsin Press. p. 150.)

What changed was the audience. The first passage was written for a professional journal read by other biologists, so the style is authoritative and impersonal, using technical terminology suited to a professional audience. The second passage, written for a popular science magazine, uses a more dramatic style, setting up a conflict between the butterflies and the vines, and using familiar words to help readers from non-scientific backgrounds visualize the scientific concept being described. Each style is appropriate for the particular audience.

Elements of style

Many elements of writing contribute to an author’s style, but three of the most important are word choice, sentence fluency, and voice.

Word Choice

Good writers are concise and precise, weeding out unnecessary words and cThe word Inspiration in red font in the middle of other warped black words such as failure, it won't stop, exciting, individual, and others that are illegiblehoosing the exact word to convey meaning. Precise words—active verbs, concrete nouns, specific adjectives—help the reader visualize the sentence. Good writers use adjectives sparingly and adverbs rarely, letting their nouns and verbs do the work.

Good writers also choose words that contribute to the flow of a sentence. Polysyllabic words, alliteration, and consonance can be used to create sentences that roll off the tongue. Onomatopoeia and short, staccato words can be used to break up the rhythm of a sentence.

Sentence Fluency

Sentence fluency is the flow and rhythm of phrases and sentences. Good writers use a variety of sentences with different lengths and rhythms to achieve different effects. They use parallel structures within sentences and paragraphs to reflect parallel ideas, but also know how to avoid monotony by varying their sentence structures.

Good writers also arrange their ideas within a sentence for greatest effect. They avoid loose sentences, deleting extraneous words and rearranging their ideas for effect. Many students initially write with a looser oral style, adding words on to the end of a sentence in the order they come to mind. This rambling style is often described as a “word dump” where everything in a student’s mind is dumped onto the paper in no particular order. There is nothing wrong with a word dump as a starting point: the advantage of writing over speaking is that writers can return to their words, rethink them, and revise them for effect. Tighter, more readable style results when writers choose their words carefully, delete redundancies, make vague words more specific, and use subordinate clauses and phrases to rearrange their ideas for the greatest effect.

Voice

Because voice is difficult to measure reliably, it is often left out of scoring formulas for writing tests. Yet voice is an essential element of style that reveals the writer’s personality. A writer’s voice can be impersonal or chatty, authoritative or reflective, objective or passionate, serious or funny.

Strategies to Revise for Style

Read an essay draft out loud, preferably to another person. Better yet, have another person read your draft to you. Note how that person interprets your words. Does it come across as you had meant it originally? If not, revise.

Adopt a persona that’s related to your topic. Write from the perspective of this person you create: what language would a young woman who’d just spent two years in the Peace Corps use, for instance, if the essay were about the value of volunteer work? How would the words on the page of a project about gun control look coming from the perspective of a very conservative gun owner?

Combine (some) short sentences, or break apart (some) long sentences. Sentence length variety is an asset to your readers, as noted above. If you find a stretch of your essay that uses many sentences of approximately the same length close together, focus on combining or breaking apart there.

Punch up the word choice. Not every word in an essay can be a “special” word, nor should they be. But if your writing in an area feels a little flat, the injection of a livelier word can have strong rhetorical and emotional impact on your reader. Think of these words as jewels in the right setting. Often swapping out “to be” verbs (is, was, were, etc.) with more action-packed verbs has immediate, positive impact. Adjectives are also good candidates for updating–look for “things” and “stuff,” or “very” and “many,” to replace with more precise terminology.

Lower Order Concerns

Previously we examined higher order concerns (HOCs) as part of the revision stage of the writing process. Once we move to the proofreading stage, it’s time to consider the lower order concerns (LOCs). The difference is simple: HOCs are global issues, or issues that affect how a reader understands the entire paper; LOCs are issues that don’t necessarily interrupt understanding of the writing by themselves.

HOCs

LOCs

Audience

Grammar

Thesis statement

Punctuation

Organization

Citation

Focus

Spelling

Development of ideas

Sentence structure

You may find yourself thinking, “Well, it depends,” or, “But what if…?” You’re absolutely right to think so. These lists are just guidelines; every writer will have a different hierarchy of concerns. Always try to think in terms of, “Does this affect my understanding of the writing?”

Are HOCs More Important than LOCs?

No, not necessarily. HOCs tend to interrupt a reader’s understanding of the writing, and that’s why they need to be addressed first. However, if a LOC becomes a major obstacle, then it naturally becomes a higher priority.

Think of an example of how a Lower Order Concern could become a Higher Order Concern.

Here are some other issues you might face. These may be more difficult to categorize, and they may largely depend on the writing. If you think, “It depends,” make notes about the circumstances under which these issues could be a HOC or a LOC.

  • Evaluating sources
  • citation method
  • style
  • paragraph structure
  • active vs. passive voice
  • format

How to Address LOCs

Two college students looking at a laptop at a circular table in a campus writing centerAnalyze your use of source material. Check any paraphrases and quotations against the original texts. Quotations should replicate the original author’s words, while paraphrases should maintain the original author’s meaning but have altered language and sentence structures. For each source, confirm that you have adhered to the preferred style guide for the target journal or other venue.

Consider individual sentences in terms of grammar, mechanics, and punctuation. Many LOCs can be revised by isolating and examining different elements of the text. Read the text sentence by sentence, considering the grammar and sentence structure. Remember, a sentence may be grammatically correct and still confuse readers. If you notice a pattern—say, a tendency to misplace modifiers or add unnecessary commas—read the paper looking only for that error. Read the document backwards, word for word, looking for spelling errors. Throughout the writing process and especially at this stage of revision, keep a dictionary, a thesaurus, and a writing handbook nearby.

Strategies such as reading aloud and seeking feedback are useful at all points in the revision process. Reading aloud will give you distance from the text and prevent you from skimming over what is actually written on the page. This strategy will help you to identify both HOCs, such as missing concepts, and LOCs, such as typos. Additionally, seeking feedback will allow you to test your ideas and writing on real readers. Seek feedback from readers both inside and outside of your target audience in order to gain different perspectives.

“Correctness” in Writing

In thinking about correctness, it’s important to recognize that some rules are more important than others.

Essential Rules of the English Language

Joseph Williams helpfully distinguishes three kinds of rules in Williams and Bizup’s Style.[1] First, there are rules that are basic to English, such as “the car” not “car the.” For example,

INCORRECT: I thought whether true claims not.

CORRECT: I hadn’t thought about whether the claims were true.

If you’ve gotten most of your formal education in English, you probably observe these rules routinely. If your writing has mismatches of number (singular/plural) or tense, it might be due to haste or carelessness rather than unawareness. Similarly, capitalizing the first word of a sentence and ending with appropriate punctuation are basic rules that most people comply with automatically when writing for a professor or in other formal situations.

Slogan printed on a wall: To break the rules, you must first master them.

Rules of Formality

Williams’ second category is comprised of rules that distinguish standard written English from the informal variants that people use in their day-to-day lives. Most students with middle-class and non-immigrant backgrounds use informal vernaculars that closely parallel standard written English. Students with working-class or more modest backgrounds or who are members of transnational and multi-lingual communities may use informal variants of English in their everyday lives that are quite different from standard written English. It’s an unfortunate reality of social inequality that such students have to expend more effort than their middle-class English-speaking counterparts to master the standard conventions. It’s not really fair, but at least the mechanics and rules of formal writing are documented and unambiguous. Learning to communicate effectively in different social contexts is part of becoming an educated person.

Some examples:

INFORMAL: We ain’t got no more of them cookies.

FORMAL: We don’t have any more of those cookies.

INFORMAL: My coat, my phone, and my keys was all lock in the car.

FORMAL: My coat, my phone, and my keys were all locked in the car.

INFORMAL: u shd go 2 café b4 wrk bc coffee

FORMAL: You should go the café before work to get some coffee.

The informal versions are clearly English, and they’re widely understandable to others. The first and second examples contain choices of tense, number, and punctuation that are inappropriate in standard written English even though they don’t actually impede communication. Most students already understand that these first two categories of rules (rules fundamental to English and the rules of standard written English) are obligatory for formal writing.

Rules as Folklore

There is a third category of rules that Williams notes and enthusiastically criticizes; he calls them “invented rules” because they usually arise from busybody grammarians rather than enduring patterns of customary language use. Some invented rules Williams calls “options”: those that your reader will notice when you observe them and not care if you don’t. Here’s an example of the fabled don’t-end-a-sentence-with-a-preposition rule:

OBSERVING THE RULE: With which concept can we analyze this problem?

IGNORING THE RULE: Which concept can we analyze this problem with?

Some grammarians would claim that only the first version is correct. However, you probably have the (accurate) impression that professional writers are much more likely to choose the second version. This rule does not reflect real-life customary practice, even in standard written English. That’s why Williams calls it an “invented rule.” Most of your professors are fine with the second version above, the one that ends a sentence with a preposition.

A pair of hands holding an open book against a background of blurred printed pagesWilliams calls the second sub-category of invented rules “folklore.” They’re invented rules (like “options”) in that grammarians think writers should observe them, but, in reality, no one does. Williams gleefully lists instances in which the very grammarians who propose these rules go on to unselfconsciously violate them.[2] You may have heard of these rules, but they’re widely considered absurd.

For example, some grammarians are dismayed that people use “that” and “which” interchangeably, and they argue that writers should use “that” to indicate restrictive elements and “which” to indicate non-restrictive elements. A restrictive element is one that makes a necessary specification about something; a non-restrictive element is one that simple adds extra information. Consider these two examples:

Version 1:

The party that Alex went to was shut down by the police.

Version 2:

The party which Alex went to was shut down by the police.

For almost all readers, versions 1 and 2 are saying the exact same thing. For the persnickety grammarian, version 1 is specifying the party that Alex went to, and not the party that, say, Jordan went to, while version 2 is simply inserting extra information about Alex’s attendance at the party. According to these grammarians, “that Alex went to” adds critically needed information (restrictive) while “which Alex went to” adds bonus information (non-restrictive).

As Williams and some others explain: it’s bullshit. Professional writers use commas and carefully chosen words to do the job of distinguishing restrictive and non-restrictive elements, and they choose whichever relative pronoun (“that” or “which”) sounds better in context. You could observe the distinction between that and which if you like, but no one would notice. More importantly, observing this invented rule wouldn’t necessarily make your writing any clearer, more concise, or more graceful.

One Particular Folklore Rule to Follow

There is one rule that Williams calls “folklore” that you probably have to observe in college papers nonetheless: that is, the rule that you can’t start sentences with But, And, So, For, or Yet (or other coordinating conjunctions). Browsing through assigned readings and articles published in major newspapers and magazines will quickly lead you to texts that violate this so-called rule. Here are two examples:

From the front page of the New York Times January 7, 2014:[3] “But since the financial crisis, JPMorgan has become so large and profitable that it has been able to weather the government’s legal blitz, which has touched many parts of the bank’s sprawling operations.” And a little further down we see, “Yet JPMorgan’s shares are up 28 percent over the last 12 months.”

From a news article in Science, December 21, 2007:[4]  “Altered winds blew in more warm air from the subtropics only in models in which mid-latitude oceans warmed as observed; apparently, the warmer oceans altered the circulation. And that ocean warming is widely viewed as being driven by the strengthening greenhouse.”

Whether or not to start sentences with conjunctions will ultimately come down to a matter of your instructors’ preferences. Thus, you shouldn’t start sentences with “And,” “But” or other coordinating conjunctions unless you’ve been specifically invited to.

There are countless other rules beyond the ones discussed here. The point of these examples is to show that you don’t have to observe every little rule you’ve ever heard of. There are some elements of mechanics that you have to master. These practices will gradually become second nature. It’s sometimes hard to know at the outset which rules are standard, which are options, and which are folklore. With the help of a good handbook and your instructors, you’ll learn them over time.

The larger point here is that that observing rules isn’t about traversing a minefield of potential errors; it’s just about learning and adopting the practices appropriate to your audience, which is one of the first rules of writing well.


  1. Williams first described invented rules in J.M. Williams, “A Phenomenology of Error,” College Composition and Communication, 32, no. 2 (1981): 152-168.
  2. J.M. Williams, Phenomenology of Error
  3. Peter Eavis, “Steep Penalties Taken in Stride by JPMorgan Chase,” New York Times, January 7, 2014, page A1.
  4. Richard A. Kerr, “Global Warming Coming Home to Roost in the American Midwest,” Science 318, no. 5858 (2007): 1859.