External forces work to shape any text you read. The author’s background, the intended audience, and the intended purpose of a text combine to influence the text itself.

The same is true for items you write. Who you are as an author, who you anticipate as your audience, and what your purpose for writing is, will all shape what you produce.

This presentation addresses considerations about Author, Audience, and Purpose when you write.

http://www.slideshare.net/CandelaContent/author-audience-purpose-in-writing

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