What you’ll learn to do: Identify major sources of available marketing data

Marketing information and research are powerful tools to improve your understanding of your customers, competitors, and the industry and market in which you work. In today’s information-rich world, many great sources of marketing data are already available. Knowing what they are and how to find them is a great skill for any marketer.

Learning Activities

The learning activities for this section include the following:

• Reading: Marketing Data Sources
• Self Check: Marketing Data Sources