Video: Coffee Shop Marketing

Starbucks is a powerful global brand that brings with it a sense of being cool and new. A stodgy coffeeshop brand in the United Kingdom had to find a different value proposition to convince coffee drinkers that they were worth another try. Watch the video, below, to see what they tried:

You can view the transcript for “Coffee Shop Marketing” here (opens in new window).


Did you have an idea for improving this content? We’d love your input.

Improve this pageLearn More