What you’ll learn to do: identify evidence of marketing in everyday life

In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you.  It may surprise you to discover how much the term encompasses . . .

The specific things you’ll learn in this section include:

• Recognize marketing activities in daily life
• Explain the differences between marketing, advertising, branding, and sales

Learning Activities

The learning activities for this section include the following:

• Reading: Marketing in Action
• Self Check: Marketing in Action