{"id":101,"date":"2015-08-28T20:52:23","date_gmt":"2015-08-28T20:52:23","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=101"},"modified":"2024-05-13T20:11:56","modified_gmt":"2024-05-13T20:11:56","slug":"outcome-swot-analysis","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-swot-analysis\/","title":{"raw":"Outcome: Strategic Planning Tools","rendered":"Outcome: Strategic Planning Tools"},"content":{"raw":"<h2>What you'll learn to do:\u00a0show\u00a0how common analytic tools are used to inform the organization's strategy<\/h2>\r\nWhen a company is developing its strategy, it is faced with a\u00a0vast\u00a0array of considerations and choices. It needs to take into account\u00a0its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important\u00a0societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing\u00a0the inputs.\u00a0But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that\u00a0help to simplify, organize, and focus both the inputs and the possible strategy options. In this section\u00a0you'll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li>Conduct a SWOT analysis and describe how it informs the organization's marketing strategy<\/li>\r\n \t<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the Boston Consulting Group matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the Boston Consulting Group matrix to inform growth strategies<\/span><\/li>\r\n \t<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the strategic growth matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the strategic growth matrix to inform growth strategies<\/span><\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: SWOT Analysis<\/li>\r\n \t<li>Reading: BCG Matrix<\/li>\r\n \t<li>Reading: Strategic Opportunity Matrix<\/li>\r\n \t<li>Self Check: Strategic Planning Tools<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0show\u00a0how common analytic tools are used to inform the organization&#8217;s strategy<\/h2>\n<p>When a company is developing its strategy, it is faced with a\u00a0vast\u00a0array of considerations and choices. It needs to take into account\u00a0its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important\u00a0societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing\u00a0the inputs.\u00a0But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that\u00a0help to simplify, organize, and focus both the inputs and the possible strategy options. In this section\u00a0you&#8217;ll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Conduct a SWOT analysis and describe how it informs the organization&#8217;s marketing strategy<\/li>\n<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the Boston Consulting Group matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the Boston Consulting Group matrix to inform growth strategies<\/span><\/li>\n<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the strategic growth matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the strategic growth matrix to inform growth strategies<\/span><\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: SWOT Analysis<\/li>\n<li>Reading: BCG Matrix<\/li>\n<li>Reading: Strategic Opportunity Matrix<\/li>\n<li>Self Check: Strategic Planning Tools<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-101\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Strategic Planning Tools. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Strategic Planning Tools\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"53909d88-6de9-4f08-9a54-5ad97209e70f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-101","chapter","type-chapter","status-publish","hentry"],"part":91,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":21,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/101\/revisions"}],"predecessor-version":[{"id":3878,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/101\/revisions\/3878"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/91"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/101\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=101"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=101"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}