{"id":143,"date":"2015-08-28T21:55:44","date_gmt":"2015-08-28T21:55:44","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=143"},"modified":"2024-05-14T15:30:39","modified_gmt":"2024-05-14T15:30:39","slug":"outcome-position-statements-development-process","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-position-statements-development-process\/","title":{"raw":"Outcome: The Positioning Process","rendered":"Outcome: The Positioning Process"},"content":{"raw":"<h2>What you'll learn to do:\u00a0explain the process of selecting a positioning and differentiation strategy<\/h2>\r\nPositioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section\u00a0you'll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Explain the concept of competitive advantage and how it relates to positioning strategy<\/li>\r\n \t<li style=\"font-weight: 400;\">Differentiate between product features and benefits<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain positioning (perceptual) maps<\/li>\r\n \t<li style=\"font-weight: 400;\">Identify common positioning strategies<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: The Positioning Process<\/li>\r\n \t<li>Video: Starbucks Delivers Community and Connection<\/li>\r\n \t<li>Self Check: The Positioning Process<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0explain the process of selecting a positioning and differentiation strategy<\/h2>\n<p>Positioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section\u00a0you&#8217;ll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Explain the concept of competitive advantage and how it relates to positioning strategy<\/li>\n<li style=\"font-weight: 400;\">Differentiate between product features and benefits<\/li>\n<li style=\"font-weight: 400;\">Explain positioning (perceptual) maps<\/li>\n<li style=\"font-weight: 400;\">Identify common positioning strategies<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Positioning Process<\/li>\n<li>Video: Starbucks Delivers Community and Connection<\/li>\n<li>Self Check: The Positioning Process<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-143\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: The Positioning Process. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: The Positioning Process\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"56ccf1dd-6b5c-471f-873d-39a4f5f280e6","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-143","chapter","type-chapter","status-publish","hentry"],"part":116,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/143\/revisions"}],"predecessor-version":[{"id":5320,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/143\/revisions\/5320"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/116"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/143\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=143"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=143"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}