{"id":152,"date":"2015-08-28T22:00:37","date_gmt":"2015-08-28T22:00:37","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=152"},"modified":"2024-05-14T15:31:57","modified_gmt":"2024-05-14T15:31:57","slug":"outcome-implementing-positioning-strategy","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-implementing-positioning-strategy\/","title":{"raw":"Outcome: Implementing Positioning Strategy","rendered":"Outcome: Implementing Positioning Strategy"},"content":{"raw":"<h2>What you'll learn to do:\u00a0describe the process of implementing a positioning strategy<\/h2>\r\nWith your new positioning strategy and a well-formulated positioning statement, you are poised to take action.\r\n\r\nBut . . . how exactly?\r\n\r\nWhat comes next is more familiar than you might think:\u00a0You\u00a0head back to the fundamentals of the marketing mix. The positioning strategy helps guide your adjustments to product, price, place (distribution), and promotion, so that you\u00a0can effectively reach and shape the perceptions of your\u00a0target market segment(s). In this section you'll learn how to do this.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Adjust the marketing mix to deliver on positioning strategy<\/li>\r\n \t<li style=\"font-weight: 400;\">Develop promotion strategy based on new positioning<\/li>\r\n \t<li style=\"font-weight: 400;\">Measure effectiveness<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: Implementing Positioning Strategy<\/li>\r\n \t<li>Self Check: Implementing Positioning Strategy<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0describe the process of implementing a positioning strategy<\/h2>\n<p>With your new positioning strategy and a well-formulated positioning statement, you are poised to take action.<\/p>\n<p>But . . . how exactly?<\/p>\n<p>What comes next is more familiar than you might think:\u00a0You\u00a0head back to the fundamentals of the marketing mix. The positioning strategy helps guide your adjustments to product, price, place (distribution), and promotion, so that you\u00a0can effectively reach and shape the perceptions of your\u00a0target market segment(s). In this section you&#8217;ll learn how to do this.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Adjust the marketing mix to deliver on positioning strategy<\/li>\n<li style=\"font-weight: 400;\">Develop promotion strategy based on new positioning<\/li>\n<li style=\"font-weight: 400;\">Measure effectiveness<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Implementing Positioning Strategy<\/li>\n<li>Self Check: Implementing Positioning Strategy<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-152\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Implementing Positioning Strategy. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Implementing Positioning Strategy\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"0d74796f-8d0e-460a-91e5-ec03ff3c0542","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-152","chapter","type-chapter","status-publish","hentry"],"part":116,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/152\/revisions"}],"predecessor-version":[{"id":5322,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/152\/revisions\/5322"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/116"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/152\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=152"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=152"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}