{"id":171,"date":"2015-08-28T22:16:59","date_gmt":"2015-08-28T22:16:59","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=171"},"modified":"2024-05-14T15:21:42","modified_gmt":"2024-05-14T15:21:42","slug":"outcome-applying-research-findings","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-applying-research-findings\/","title":{"raw":"Outcome: Using Marketing Information","rendered":"Outcome: Using Marketing Information"},"content":{"raw":"<h2>What you'll learn to do: use marketing information\u00a0to inform the marketing strategy<\/h2>\r\nAfter you work through the process of identifying a problem, collecting and analyzing the best marketing information available, you arrive at the moment you've been waiting for: You can use this information to guide your decisions about marketing strategy. That strategy is aimed at getting you the results you need.\r\n\r\nWe've already described this final\u00a0part\u00a0of the overall marketing research process, but in this section you'll get a chance to see how\u00a0real-world companies undertake this\u00a0final, important step.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li>Explain and provide examples of how marketers can use marketing information to improve the marketing mix<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: Using Marketing Information<\/li>\r\n \t<li>Self Check: Using Marketing Information<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: use marketing information\u00a0to inform the marketing strategy<\/h2>\n<p>After you work through the process of identifying a problem, collecting and analyzing the best marketing information available, you arrive at the moment you&#8217;ve been waiting for: You can use this information to guide your decisions about marketing strategy. That strategy is aimed at getting you the results you need.<\/p>\n<p>We&#8217;ve already described this final\u00a0part\u00a0of the overall marketing research process, but in this section you&#8217;ll get a chance to see how\u00a0real-world companies undertake this\u00a0final, important step.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Explain and provide examples of how marketers can use marketing information to improve the marketing mix<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Using Marketing Information<\/li>\n<li>Self Check: Using Marketing Information<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-171\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Using Marketing Information. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":22,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Using Marketing Information\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"98807574-8649-4ed4-9da3-0fcd9979593f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-171","chapter","type-chapter","status-publish","hentry"],"part":117,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":11,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/171\/revisions"}],"predecessor-version":[{"id":9623,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/171\/revisions\/9623"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/117"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/171\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=171"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=171"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}