{"id":195,"date":"2015-08-28T23:00:04","date_gmt":"2015-08-28T23:00:04","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=195"},"modified":"2024-05-14T15:28:14","modified_gmt":"2024-05-14T15:28:14","slug":"putting-it-together-consumer-behavior","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/putting-it-together-consumer-behavior\/","title":{"raw":"Putting It Together: Consumer Behavior","rendered":"Putting It Together: Consumer Behavior"},"content":{"raw":"<h2>Applying the Concepts: Finn's\u00a0Family Buys a Pet<\/h2>\r\nDo you remember Finn, the newest little consumer who arrived at the beginning of this module? Let's suppose that Finn's\u00a0parents decide they want him\u00a0to grow up with an animal friend. This gives us a chance to apply what we've been discussing about consumer behavior and see what happens as they go through the consumer decision process to buy a pet.\r\n\r\nSince finding a pet is definitely a high-involvement decision for them, these\u00a0are the steps they will go through:<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/903\/2016\/01\/23230311\/Consumer-Decisions-Process-Final.jpg\" rel=\"attachment wp-att-5208\"><img class=\"aligncenter wp-image-9128 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/20175701\/IMG_ConsumerDecisionProcess.png\" alt=\"The Consumer Decision-Making Process. Two processes are shown: Complex Decision Making and Simple Decision Making. Complex Decision Making consists of the following five steps: Step 1 Need Recognition, Step 2 Information Searching and Processing, Step 3 Identification and Evaluation of Alternatives, Step 4 Purchase Decision and Step 5 Post-purchase Behavior. Simple Decision Making consists of the following three steps: Step 1 Need Recognition, then skipping Steps 2 and 3 in the Complex Decision Making process to proceed to Step 4 Purchase Decision, and then Step 5 Post-Purchase Behavior.\" width=\"495\" height=\"561\" \/><\/a>\r\n<h3>Recognize Needs<\/h3>\r\n<strong>The Consumer Perspective:<\/strong> Finn's\u00a0parents, Robert\u00a0and Amanda, know they want a pet. They're not sure what kind of pet. They're pretty sure they want it to be cuddly and lovable\u2014something a child can interact with and not get too wet, bitten, or diseased (or maybe just a little). They also want a pet with some longevity, so that Finn\u00a0can grow up with his\u00a0animal friend. Although they are busy getting used to a new infant in their lives, Robert\u00a0and Amanda are both on leave from their jobs for eight weeks, so it could be a good time to get used to a new animal, too. They decide it's time to get serious about finding a pet.\r\n\r\n<strong>The Marketer's Perspective and Tactics: <\/strong>\u00a0You manage marketing for an animal rescue organization in your local community. Somehow you need to get in front of Finn's\u00a0family to let them know about your animals and why they should start their search with you. Fortunately, you've been working with Google to get a paid placement for your organization near the top of Google searches for kittens and puppies in your area, so when Robert\u00a0does his first search, he sees your listing. You also routinely post fliers on information boards around your community, and you've been working on your Web site to make sure it is search optimized for people searching for pets in your area.\r\n<h3>Search for Information<\/h3>\r\n[caption id=\"attachment_7656\" align=\"alignright\" width=\"350\"]<img class=\"wp-image-7656\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/21235543\/Cream_tabby_exotic_cat.jpg\" alt=\"A cat gazing off to the left: tawny-colored fur, golden eyes, stubby little ears.\" width=\"350\" height=\"226\" \/> Take me home.[\/caption]\r\n\r\n<strong>The Consumer Perspective:\u00a0<\/strong>Robert\u00a0has grown skilled at searching the Internet while rocking Finn to sleep at the same time. He and Amanda need to research a few\u00a0questions:\r\n<ul>\r\n \t<li>What kind of pet should they get: dog, cat, guinea pig, ferret, something else?<\/li>\r\n \t<li>Where should they get\u00a0the pet: pet shop, breeder, online provide, animal rescue, someplace else?<\/li>\r\n \t<li>How much should they expect to pay for the pet?<\/li>\r\n \t<li>How should they take care of the pet once they get it?<\/li>\r\n<\/ul>\r\nRobert is already leaning strongly toward getting a dog. His family had dogs when he was growing up, and he loves the idea of his son\u00a0having the same experience. Amanda is on the fence, until they start reading about best pets for kids in parenting articles online, and they start talking to friends. Robert's family preference for dogs is validated in articles\u00a0claiming that\u00a0dogs are\u00a0good pets for children and that potential problems (allergies, behavior issues) can be minimized\u00a0by having the dog around\u00a0children from a young age. As they begin to investigate places to get a dog, Amanda and Robert are disturbed to\u00a0read about puppy mills and warnings against buying dogs from unscrupulous online sellers. They agree that they should stay local and check out\u00a0pet shops, breeders, or animal rescue organizations in their area. Animal rescue would probably be the cheapest option, but they want to shop around and see what's available.\r\n\r\n<strong>The Marketer's Perspective and Tactics: <\/strong>\u00a0One of your organization's board members is a well-known mommy blogger who feels passionately about pets and kids. At your request, she's written a few posts over the past several months providing advice for parents who are considering a pet, and recommending\u00a0animal rescue as the way to go. You've cross-posted her pieces on the rescue organization's Web site blog, and she's linked to your Web site in her posts. You know from Google Analytics that you're getting pretty good traffic to your Web site from that link and her posts. The Web site also contains information to educate people about the advantages of adopting rescue animals, reinforcing how rewarding it is to offer these pets a loving home. You know from research that families tend to get interested in pets when they have young children, so you update the Web site with adorable recent-adoption photos showing\u00a0young families welcoming their new pets. You also know that people have lots of\u00a0questions when they're looking for pets, so you prominently feature \"Adopting a Pet: What To Expect\" on your Web site.\r\n<h3>Evaluate Alternatives<\/h3>\r\n[caption id=\"attachment_4115\" align=\"alignright\" width=\"350\"]<img class=\"wp-image-4115\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/903\/2016\/01\/23225935\/3950586259_b16a268851_b-1024x768.jpg\" alt=\"Sad-looking puppy with goopy eyes and droopy ears.\" width=\"350\" height=\"263\" \/> Sad pet-store dog. Eye problems.[\/caption]\r\n\r\n<strong>The Consumer Perspective: <\/strong>Now that Robert and Amanda know they want a dog, they are honing in on what type of dog and where to get it. They've been reading dog owner sites about different breeds, and they've been reading Yelp reviews about people's experiences with the local pet shops, breeders, and rescue organizations. They are keeping an eye on Craigslist to see what shows up there, and they've made a couple of visits to see some of the breeds they are considering. Robert is really charmed by a local breeder's labradoodles, and online communities rave about how good these dogs are with children, but there is a yearlong waitlist for the puppies and they cost\u00a0upwards of $1,500. Amanda has joined a mothers' group, and two of the moms have dogs. One has a golden retriever. She bought the dog at a local pet shop and loves him, but she has been surprised by the number of health problems he's had. The other mom has a friendly terrier mix she got from a local rescue organization, and she was very happy\u00a0with the experience.\r\n\r\n<strong>The Marketer's Perspective and Tactics: <\/strong>\u00a0You're trying to do more with word-of-mouth and social media promotion, so you've started asking each family that adopts one of your animals to post about their experience on Yelp and Google reviews. You've been doing more with Facebook and Instagram, building up followers and posting pictures of some of the sweet rescue animals people can meet and adopt. Since it's free, you also post regularly in the \"Pets\" area of Craigslist and you've found that is a great way to connect with local area families looking for pets. Craigslist shoppers tend to be good candidates for adopting rescue animals. When people\u00a0come in to the center, you find out what they are looking for, and you make sure they learn about the advantages of adopting a rescue animal and how simple the process\u00a0can be. You also get their contact information so you can stay in touch with them electronically and let them know when a new animal arrives that might be a good fit for their family.\r\n<h3>Make a Purchase<\/h3>\r\n<strong>The Consumer Perspective:<\/strong>\u00a0Amanda is very moved by their visit to the local animal rescue center. She is impressed with several of the dogs they met, and she loves the idea of adopting an already-house-trained pet, instead of starting from scratch with a puppy. Robert's heart is still with the labradoodles, but they agree that the yearlong wait and hefty price tag probably aren't worth it. Although the pet store puppies are adorable, Amanda keeps\u00a0thinking about her friend's golden retriever and health problems, which are probably linked to overbreeding. After thinking things over, they decide to return to the rescue center with Finn\u00a0and meet the dogs there again. This time, one of the dogs is a standout: a smart little Scottish terrier mix\u00a0named Bonnie who makes Finn's\u00a0eyes light up every time she comes near. The choice is made, and the James\u00a0family is delighted.\r\n\r\n<strong>The Marketer's Perspective and Tactics: <\/strong>\u00a0Once a family comes to the center a second time, you know from experience that they're\u00a0hooked. You need to make sure they fall in love with an animal that will be a good fit for their children and living situation. You've designed\u00a0the application process to make sure that it helps you screen people and also match them with the best pets. But it's also a thoughtful, informative experience for the people who come in, so they can\u00a0learn about what it takes to be a good pet owner. Once a new pet owner finds \"The One,\" you snap photos for the happy family bulletin board at the center and\u00a0ask permission to share the pictures\u00a0on your Web site and social media. You also invite them to post the picture on social media and share their experience with the center in a Yelp or Foursquare review.\u00a0A\u00a0going-home packet includes useful information about caring for their new animal and contact information in case\u00a0they have questions or concerns.\r\n<h3>Post-Purchase Behavior<\/h3>\r\n[caption id=\"attachment_7657\" align=\"alignright\" width=\"350\"]<img class=\"wp-image-7657\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/21235753\/800px-Tchiorny_Terrier.jpg\" alt=\"Scottish terrier mix dog with tongue hanging out.\" width=\"350\" height=\"226\" \/> Bonnie, the winner.[\/caption]\r\n\r\n<strong>The Consumer Perspective:<\/strong>\u00a0The new addition to the James\u00a0family is everything Amanda and Robert\u00a0had hoped for. Bonnie is sweet-tempered, playful, gentle with Finn, and smart as a whip. For Robert, Bonnie brings back the joy and companionship he remembers from his childhood pets.\u00a0Amanda is so delighted that she tells everyone who will listen about their wonderful experience adopting a rescue animal. Next time they are considering a pet, they'll know exactly where to go.\r\n\r\n<strong>The Marketer's Perspective and Tactics: <\/strong>\u00a0You've developed a process for checking in on adoption families after a couple of weeks to make sure things are working out. If they haven't done so already, you nudge them to write a review about their adoption experience on Yelp or another review site, assuming their experience has been good. If they aren't doing so well, you try to find out why and suggest some tips and strategies for turning things around. If red flags come up during these conversations, you make a note for one of the center's volunteers to do a wellness check on the owner and animal, so that the center can intervene and avoid serious problems. Fortunately the follow-up process usually results in happy stories about how much the animals and their new families love each other. And that's a major reason why you keep doing this job.","rendered":"<h2>Applying the Concepts: Finn&#8217;s\u00a0Family Buys a Pet<\/h2>\n<p>Do you remember Finn, the newest little consumer who arrived at the beginning of this module? Let&#8217;s suppose that Finn&#8217;s\u00a0parents decide they want him\u00a0to grow up with an animal friend. This gives us a chance to apply what we&#8217;ve been discussing about consumer behavior and see what happens as they go through the consumer decision process to buy a pet.<\/p>\n<p>Since finding a pet is definitely a high-involvement decision for them, these\u00a0are the steps they will go through:<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/903\/2016\/01\/23230311\/Consumer-Decisions-Process-Final.jpg\" rel=\"attachment wp-att-5208\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9128 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/20175701\/IMG_ConsumerDecisionProcess.png\" alt=\"The Consumer Decision-Making Process. Two processes are shown: Complex Decision Making and Simple Decision Making. Complex Decision Making consists of the following five steps: Step 1 Need Recognition, Step 2 Information Searching and Processing, Step 3 Identification and Evaluation of Alternatives, Step 4 Purchase Decision and Step 5 Post-purchase Behavior. Simple Decision Making consists of the following three steps: Step 1 Need Recognition, then skipping Steps 2 and 3 in the Complex Decision Making process to proceed to Step 4 Purchase Decision, and then Step 5 Post-Purchase Behavior.\" width=\"495\" height=\"561\" \/><\/a><\/p>\n<h3>Recognize Needs<\/h3>\n<p><strong>The Consumer Perspective:<\/strong> Finn&#8217;s\u00a0parents, Robert\u00a0and Amanda, know they want a pet. They&#8217;re not sure what kind of pet. They&#8217;re pretty sure they want it to be cuddly and lovable\u2014something a child can interact with and not get too wet, bitten, or diseased (or maybe just a little). They also want a pet with some longevity, so that Finn\u00a0can grow up with his\u00a0animal friend. Although they are busy getting used to a new infant in their lives, Robert\u00a0and Amanda are both on leave from their jobs for eight weeks, so it could be a good time to get used to a new animal, too. They decide it&#8217;s time to get serious about finding a pet.<\/p>\n<p><strong>The Marketer&#8217;s Perspective and Tactics: <\/strong>\u00a0You manage marketing for an animal rescue organization in your local community. Somehow you need to get in front of Finn&#8217;s\u00a0family to let them know about your animals and why they should start their search with you. Fortunately, you&#8217;ve been working with Google to get a paid placement for your organization near the top of Google searches for kittens and puppies in your area, so when Robert\u00a0does his first search, he sees your listing. You also routinely post fliers on information boards around your community, and you&#8217;ve been working on your Web site to make sure it is search optimized for people searching for pets in your area.<\/p>\n<h3>Search for Information<\/h3>\n<div id=\"attachment_7656\" style=\"width: 360px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7656\" class=\"wp-image-7656\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/21235543\/Cream_tabby_exotic_cat.jpg\" alt=\"A cat gazing off to the left: tawny-colored fur, golden eyes, stubby little ears.\" width=\"350\" height=\"226\" \/><\/p>\n<p id=\"caption-attachment-7656\" class=\"wp-caption-text\">Take me home.<\/p>\n<\/div>\n<p><strong>The Consumer Perspective:\u00a0<\/strong>Robert\u00a0has grown skilled at searching the Internet while rocking Finn to sleep at the same time. He and Amanda need to research a few\u00a0questions:<\/p>\n<ul>\n<li>What kind of pet should they get: dog, cat, guinea pig, ferret, something else?<\/li>\n<li>Where should they get\u00a0the pet: pet shop, breeder, online provide, animal rescue, someplace else?<\/li>\n<li>How much should they expect to pay for the pet?<\/li>\n<li>How should they take care of the pet once they get it?<\/li>\n<\/ul>\n<p>Robert is already leaning strongly toward getting a dog. His family had dogs when he was growing up, and he loves the idea of his son\u00a0having the same experience. Amanda is on the fence, until they start reading about best pets for kids in parenting articles online, and they start talking to friends. Robert&#8217;s family preference for dogs is validated in articles\u00a0claiming that\u00a0dogs are\u00a0good pets for children and that potential problems (allergies, behavior issues) can be minimized\u00a0by having the dog around\u00a0children from a young age. As they begin to investigate places to get a dog, Amanda and Robert are disturbed to\u00a0read about puppy mills and warnings against buying dogs from unscrupulous online sellers. They agree that they should stay local and check out\u00a0pet shops, breeders, or animal rescue organizations in their area. Animal rescue would probably be the cheapest option, but they want to shop around and see what&#8217;s available.<\/p>\n<p><strong>The Marketer&#8217;s Perspective and Tactics: <\/strong>\u00a0One of your organization&#8217;s board members is a well-known mommy blogger who feels passionately about pets and kids. At your request, she&#8217;s written a few posts over the past several months providing advice for parents who are considering a pet, and recommending\u00a0animal rescue as the way to go. You&#8217;ve cross-posted her pieces on the rescue organization&#8217;s Web site blog, and she&#8217;s linked to your Web site in her posts. You know from Google Analytics that you&#8217;re getting pretty good traffic to your Web site from that link and her posts. The Web site also contains information to educate people about the advantages of adopting rescue animals, reinforcing how rewarding it is to offer these pets a loving home. You know from research that families tend to get interested in pets when they have young children, so you update the Web site with adorable recent-adoption photos showing\u00a0young families welcoming their new pets. You also know that people have lots of\u00a0questions when they&#8217;re looking for pets, so you prominently feature &#8220;Adopting a Pet: What To Expect&#8221; on your Web site.<\/p>\n<h3>Evaluate Alternatives<\/h3>\n<div id=\"attachment_4115\" style=\"width: 360px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4115\" class=\"wp-image-4115\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/903\/2016\/01\/23225935\/3950586259_b16a268851_b-1024x768.jpg\" alt=\"Sad-looking puppy with goopy eyes and droopy ears.\" width=\"350\" height=\"263\" \/><\/p>\n<p id=\"caption-attachment-4115\" class=\"wp-caption-text\">Sad pet-store dog. Eye problems.<\/p>\n<\/div>\n<p><strong>The Consumer Perspective: <\/strong>Now that Robert and Amanda know they want a dog, they are honing in on what type of dog and where to get it. They&#8217;ve been reading dog owner sites about different breeds, and they&#8217;ve been reading Yelp reviews about people&#8217;s experiences with the local pet shops, breeders, and rescue organizations. They are keeping an eye on Craigslist to see what shows up there, and they&#8217;ve made a couple of visits to see some of the breeds they are considering. Robert is really charmed by a local breeder&#8217;s labradoodles, and online communities rave about how good these dogs are with children, but there is a yearlong waitlist for the puppies and they cost\u00a0upwards of $1,500. Amanda has joined a mothers&#8217; group, and two of the moms have dogs. One has a golden retriever. She bought the dog at a local pet shop and loves him, but she has been surprised by the number of health problems he&#8217;s had. The other mom has a friendly terrier mix she got from a local rescue organization, and she was very happy\u00a0with the experience.<\/p>\n<p><strong>The Marketer&#8217;s Perspective and Tactics: <\/strong>\u00a0You&#8217;re trying to do more with word-of-mouth and social media promotion, so you&#8217;ve started asking each family that adopts one of your animals to post about their experience on Yelp and Google reviews. You&#8217;ve been doing more with Facebook and Instagram, building up followers and posting pictures of some of the sweet rescue animals people can meet and adopt. Since it&#8217;s free, you also post regularly in the &#8220;Pets&#8221; area of Craigslist and you&#8217;ve found that is a great way to connect with local area families looking for pets. Craigslist shoppers tend to be good candidates for adopting rescue animals. When people\u00a0come in to the center, you find out what they are looking for, and you make sure they learn about the advantages of adopting a rescue animal and how simple the process\u00a0can be. You also get their contact information so you can stay in touch with them electronically and let them know when a new animal arrives that might be a good fit for their family.<\/p>\n<h3>Make a Purchase<\/h3>\n<p><strong>The Consumer Perspective:<\/strong>\u00a0Amanda is very moved by their visit to the local animal rescue center. She is impressed with several of the dogs they met, and she loves the idea of adopting an already-house-trained pet, instead of starting from scratch with a puppy. Robert&#8217;s heart is still with the labradoodles, but they agree that the yearlong wait and hefty price tag probably aren&#8217;t worth it. Although the pet store puppies are adorable, Amanda keeps\u00a0thinking about her friend&#8217;s golden retriever and health problems, which are probably linked to overbreeding. After thinking things over, they decide to return to the rescue center with Finn\u00a0and meet the dogs there again. This time, one of the dogs is a standout: a smart little Scottish terrier mix\u00a0named Bonnie who makes Finn&#8217;s\u00a0eyes light up every time she comes near. The choice is made, and the James\u00a0family is delighted.<\/p>\n<p><strong>The Marketer&#8217;s Perspective and Tactics: <\/strong>\u00a0Once a family comes to the center a second time, you know from experience that they&#8217;re\u00a0hooked. You need to make sure they fall in love with an animal that will be a good fit for their children and living situation. You&#8217;ve designed\u00a0the application process to make sure that it helps you screen people and also match them with the best pets. But it&#8217;s also a thoughtful, informative experience for the people who come in, so they can\u00a0learn about what it takes to be a good pet owner. Once a new pet owner finds &#8220;The One,&#8221; you snap photos for the happy family bulletin board at the center and\u00a0ask permission to share the pictures\u00a0on your Web site and social media. You also invite them to post the picture on social media and share their experience with the center in a Yelp or Foursquare review.\u00a0A\u00a0going-home packet includes useful information about caring for their new animal and contact information in case\u00a0they have questions or concerns.<\/p>\n<h3>Post-Purchase Behavior<\/h3>\n<div id=\"attachment_7657\" style=\"width: 360px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7657\" class=\"wp-image-7657\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2015\/08\/21235753\/800px-Tchiorny_Terrier.jpg\" alt=\"Scottish terrier mix dog with tongue hanging out.\" width=\"350\" height=\"226\" \/><\/p>\n<p id=\"caption-attachment-7657\" class=\"wp-caption-text\">Bonnie, the winner.<\/p>\n<\/div>\n<p><strong>The Consumer Perspective:<\/strong>\u00a0The new addition to the James\u00a0family is everything Amanda and Robert\u00a0had hoped for. Bonnie is sweet-tempered, playful, gentle with Finn, and smart as a whip. For Robert, Bonnie brings back the joy and companionship he remembers from his childhood pets.\u00a0Amanda is so delighted that she tells everyone who will listen about their wonderful experience adopting a rescue animal. Next time they are considering a pet, they&#8217;ll know exactly where to go.<\/p>\n<p><strong>The Marketer&#8217;s Perspective and Tactics: <\/strong>\u00a0You&#8217;ve developed a process for checking in on adoption families after a couple of weeks to make sure things are working out. If they haven&#8217;t done so already, you nudge them to write a review about their adoption experience on Yelp or another review site, assuming their experience has been good. If they aren&#8217;t doing so well, you try to find out why and suggest some tips and strategies for turning things around. If red flags come up during these conversations, you make a note for one of the center&#8217;s volunteers to do a wellness check on the owner and animal, so that the center can intervene and avoid serious problems. Fortunately the follow-up process usually results in happy stories about how much the animals and their new families love each other. And that&#8217;s a major reason why you keep doing this job.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-195\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Putting It Together: Consumer Behavior. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Cream tabby exotic cat. <strong>Authored by<\/strong>: Prskavka. <strong>Provided by<\/strong>: Wikimedia Commons. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Cream_tabby_exotic_cat.jpg\">https:\/\/commons.wikimedia.org\/wiki\/File:Cream_tabby_exotic_cat.jpg<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>cute ugly dog. <strong>Authored by<\/strong>: D.C. Atty. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/figgenhoffer\/3950586259\/\">https:\/\/www.flickr.com\/photos\/figgenhoffer\/3950586259\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Tchiorny Terrier. <strong>Authored by<\/strong>: Stephan Czuratis. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Tchiorny_Terrier.jpg\">https:\/\/commons.wikimedia.org\/wiki\/File:Tchiorny_Terrier.jpg<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":23,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Putting It Together: Consumer Behavior\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Cream tabby exotic cat\",\"author\":\"Prskavka\",\"organization\":\"Wikimedia Commons\",\"url\":\"https:\/\/commons.wikimedia.org\/wiki\/File:Cream_tabby_exotic_cat.jpg\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"cute ugly dog\",\"author\":\"D.C. 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