{"id":202,"date":"2015-08-28T23:11:20","date_gmt":"2015-08-28T23:11:20","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=202"},"modified":"2024-05-13T20:09:05","modified_gmt":"2024-05-13T20:09:05","slug":"outcome-different-segmentation-approaches","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-different-segmentation-approaches\/","title":{"raw":"Outcome: Common Segmentation Approaches","rendered":"Outcome: Common Segmentation Approaches"},"content":{"raw":"

What you'll learn to do: describe common\u00a0segmentation approaches<\/h2>\r\nThe next section of this module walks through several common approaches to market segmentation. Some approaches\u00a0will probably seem familiar, or even obvious\u2014like segmenting by gender or income level\u2014but others, like \"psychographic\" segmentation, may not.\u00a0These methods are common because they provide useful guidance to marketers about how to identify and reach prospective buyers.\r\n\r\nIt's important to remember that there may be more than one \"right\" way to segment a market. Certainly, there are more-effective and less-effective approaches for different products or services. Sometimes a segmentation strategy\u00a0is effective for a while, but then something shifts and a new approach is needed.\u00a0In that way, segmentation is like a compass for marketers: when your position or direction changes, you revisit market segmentation to fine-tune where you're heading and how to get there. Different segmentation approaches applied individually or together help refine a marketer's understanding of the target market.\r\n

Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n