{"id":223,"date":"2015-08-29T00:44:17","date_gmt":"2015-08-29T00:44:17","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=223"},"modified":"2024-05-15T14:49:57","modified_gmt":"2024-05-15T14:49:57","slug":"outcome-elements-of-brand","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-elements-of-brand\/","title":{"raw":"Outcome: Elements of Brand","rendered":"Outcome: Elements of Brand"},"content":{"raw":"<h2>What you'll learn to do: describe the elements of brand\u00a0and how brands add value to an organization\u2019s products and services<\/h2>\r\nIf you walk through a\u00a0parking lot at school, work, or the local mall, chances are good that you could\u00a0identify all the car brands just by looking at hood emblems.\u00a0When you spot\u00a0someone with a \u201cswoosh\u201d on her T-shirt, you probably already know she\u2019s wearing Nike-brand apparel without even asking.\u00a0How is it possible to\u00a0know so much just by looking at an image or a shape? The answer is branding!\r\n\r\nThese familiar symbols are the tangible marks of branding in our everyday lives. But brands are much more than just logos and names. Brands also encompass everything else that contributes to your perception of that brand and what it represents.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Define brand<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain elements that contribute to a brand and the brand-building process<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain how brands contribute value to organizations and consumers<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe different types of brands<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: Elements of Brand<\/li>\r\n \t<li>Video: REI Builds Brand by Closing on Black Friday<\/li>\r\n \t<li>Reading: Types of Brands<\/li>\r\n \t<li>Self Check: Elements of Brand<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: describe the elements of brand\u00a0and how brands add value to an organization\u2019s products and services<\/h2>\n<p>If you walk through a\u00a0parking lot at school, work, or the local mall, chances are good that you could\u00a0identify all the car brands just by looking at hood emblems.\u00a0When you spot\u00a0someone with a \u201cswoosh\u201d on her T-shirt, you probably already know she\u2019s wearing Nike-brand apparel without even asking.\u00a0How is it possible to\u00a0know so much just by looking at an image or a shape? The answer is branding!<\/p>\n<p>These familiar symbols are the tangible marks of branding in our everyday lives. But brands are much more than just logos and names. Brands also encompass everything else that contributes to your perception of that brand and what it represents.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Define brand<\/li>\n<li style=\"font-weight: 400;\">Explain elements that contribute to a brand and the brand-building process<\/li>\n<li style=\"font-weight: 400;\">Explain how brands contribute value to organizations and consumers<\/li>\n<li style=\"font-weight: 400;\">Describe different types of brands<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Elements of Brand<\/li>\n<li>Video: REI Builds Brand by Closing on Black Friday<\/li>\n<li>Reading: Types of Brands<\/li>\n<li>Self Check: Elements of Brand<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-223\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Revision and adaptation. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Outcome: Branding. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.candelalearning.com\/masterybusiness2xngcxmasterfall2015\/chapter\/branding\/\">https:\/\/courses.candelalearning.com\/masterybusiness2xngcxmasterfall2015\/chapter\/branding\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Outcome: Branding\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"https:\/\/courses.candelalearning.com\/masterybusiness2xngcxmasterfall2015\/chapter\/branding\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Revision and adaptation\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"e58df534-5271-4019-8f75-c3119f080e23","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-223","chapter","type-chapter","status-publish","hentry"],"part":213,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":10,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/223\/revisions"}],"predecessor-version":[{"id":5323,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/223\/revisions\/5323"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/213"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/223\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=223"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=223"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}