{"id":26,"date":"2015-08-28T17:27:04","date_gmt":"2015-08-28T17:27:04","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=26"},"modified":"2024-05-13T15:53:14","modified_gmt":"2024-05-13T15:53:14","slug":"outcome-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-marketing\/","title":{"raw":"Outcome: Marketing Defined","rendered":"Outcome: Marketing Defined"},"content":{"raw":"<h2>What you'll learn to do: define marketing<\/h2>\r\nMarketing is more than just banner ads, television commercials, and people standing on roadsides dressed up like the Statue of Liberty during tax time. It's a complex set of activities and strategies that influences where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you\u00a0will need a good working definition of marketing. The following video has one (actually two).\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=1268527&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=QePU68FhwiY&amp;video_target=tpm-plugin-ces6mptw-QePU68FhwiY\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/WhatisMaretingTwoAnswerstothisOneQuestion_transcription.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for \"What Is Marketing? Two Answers To This One Question\" here (opens in new window)<\/a>.\r\n\r\nLet's move ahead\u00a0so that you can gain a richer definition and understanding of marketing.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Explain how the marketplace addresses customer wants and needs by creating opportunities for the exchange of products, services, and experiences<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe the role marketing plays in facilitating the exchange of value<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: Marketing Defined<\/li>\r\n \t<li>Self Check: Marketing Defined<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: define marketing<\/h2>\n<p>Marketing is more than just banner ads, television commercials, and people standing on roadsides dressed up like the Statue of Liberty during tax time. It&#8217;s a complex set of activities and strategies that influences where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you\u00a0will need a good working definition of marketing. The following video has one (actually two).<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=1268527&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=QePU68FhwiY&amp;video_target=tpm-plugin-ces6mptw-QePU68FhwiY\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/WhatisMaretingTwoAnswerstothisOneQuestion_transcription.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for &#8220;What Is Marketing? Two Answers To This One Question&#8221; here (opens in new window)<\/a>.<\/p>\n<p>Let&#8217;s move ahead\u00a0so that you can gain a richer definition and understanding of marketing.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Explain how the marketplace addresses customer wants and needs by creating opportunities for the exchange of products, services, and experiences<\/li>\n<li style=\"font-weight: 400;\">Describe the role marketing plays in facilitating the exchange of value<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Marketing Defined<\/li>\n<li>Self Check: Marketing Defined<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-26\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What Is Marketing? Two Answers to This One Question. <strong>Authored by<\/strong>: firepolemarketing. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/QePU68FhwiY\">https:\/\/youtu.be\/QePU68FhwiY<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"What Is Marketing? Two Answers to This One Question\",\"author\":\"firepolemarketing\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/QePU68FhwiY\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube license\"}]","CANDELA_OUTCOMES_GUID":"9c022dee-c3ca-49c6-8fea-53c212850689","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-26","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":19,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/26\/revisions"}],"predecessor-version":[{"id":9053,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/26\/revisions\/9053"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/26\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=26"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=26"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}