{"id":30,"date":"2015-08-28T17:30:46","date_gmt":"2015-08-28T17:30:46","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=30"},"modified":"2024-05-13T15:53:51","modified_gmt":"2024-05-13T15:53:51","slug":"outcome-marketing-concept","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-marketing-concept\/","title":{"raw":"Outcome: The Marketing Concept","rendered":"Outcome: The Marketing Concept"},"content":{"raw":"<h2>What you'll learn to do: demonstrate a clear understanding of the marketing concept<\/h2>\r\nYou're probably very\u00a0skilled at recognizing\u00a0the signs of marketing. We've all had the experience of being on the receiving or customer end of marketing efforts\u2014whether through advertising or sales tactics. In this section you'll get to understand\u00a0the marketing orientation, or <em>marketing concept<\/em>, from the standpoint of setting priorities and doing business. You'll learn\u00a0that the marketing orientation\u00a0is a mindset\u00a0grounded in one thing:\u00a0knowing and satisfying the customer. Not all businesses follow a marketing orientation, however\u2014some are focused on\u00a0other priorities, such as product and production. In this section you'll see what sets the marketing concept apart.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n\t<li>Define the production concept, the product concept, the selling concept, and the marketing concept<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n\t<li>Reading: The Marketing Concept<\/li>\r\n\t<li>Self Check: The Marketing Concept<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: demonstrate a clear understanding of the marketing concept<\/h2>\n<p>You&#8217;re probably very\u00a0skilled at recognizing\u00a0the signs of marketing. We&#8217;ve all had the experience of being on the receiving or customer end of marketing efforts\u2014whether through advertising or sales tactics. In this section you&#8217;ll get to understand\u00a0the marketing orientation, or <em>marketing concept<\/em>, from the standpoint of setting priorities and doing business. You&#8217;ll learn\u00a0that the marketing orientation\u00a0is a mindset\u00a0grounded in one thing:\u00a0knowing and satisfying the customer. Not all businesses follow a marketing orientation, however\u2014some are focused on\u00a0other priorities, such as product and production. In this section you&#8217;ll see what sets the marketing concept apart.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Define the production concept, the product concept, the selling concept, and the marketing concept<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Marketing Concept<\/li>\n<li>Self Check: The Marketing Concept<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-30\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: The Marketing Concept. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":8,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: The Marketing Concept\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"4c8a1ff9-209c-4901-9102-7788caeac378","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-30","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":14,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/30\/revisions"}],"predecessor-version":[{"id":5306,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/30\/revisions\/5306"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/30\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=30"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=30"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}