{"id":329,"date":"2015-08-31T21:48:44","date_gmt":"2015-08-31T21:48:44","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=329"},"modified":"2024-05-13T15:58:13","modified_gmt":"2024-05-13T15:58:13","slug":"outcome-role-of-marketing-plan-2","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-role-of-marketing-plan-2\/","title":{"raw":"Outcome: Role of Marketing Plan","rendered":"Outcome: Role of Marketing Plan"},"content":{"raw":"<h2>What you'll learn to do: explain the role of a marketing plan as a guiding document for marketing activities<\/h2>\r\nHow do organizations use the marketing mix to achieve results? This\u00a0requires a clear understanding of the results that the organization hopes to achieve and a plan that brings the activities together.\r\n\r\nThe following reading gives\u00a0an overview of the marketing planning process. In a later module we'll cover the inputs and outputs of this\u00a0process in much more detail. For now, think about how planning can focus marketing efforts to deliver value to the target customer.\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n\t<li>Reading: The Role of the Marketing Plan<\/li>\r\n\t<li>Simulation: Ice Cream Magnate<\/li>\r\n\t<li>Self Check: Role of Marketing Plan<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: explain the role of a marketing plan as a guiding document for marketing activities<\/h2>\n<p>How do organizations use the marketing mix to achieve results? This\u00a0requires a clear understanding of the results that the organization hopes to achieve and a plan that brings the activities together.<\/p>\n<p>The following reading gives\u00a0an overview of the marketing planning process. In a later module we&#8217;ll cover the inputs and outputs of this\u00a0process in much more detail. For now, think about how planning can focus marketing efforts to deliver value to the target customer.<\/p>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Role of the Marketing Plan<\/li>\n<li>Simulation: Ice Cream Magnate<\/li>\n<li>Self Check: Role of Marketing Plan<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-329\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Role of Marketing Plan. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":26,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Role of Marketing Plan\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"cceea291-929d-4e37-9589-3dfcea65febd","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-329","chapter","type-chapter","status-publish","hentry"],"part":45,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/329\/revisions"}],"predecessor-version":[{"id":3854,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/329\/revisions\/3854"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/45"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/329\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=329"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=329"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}