{"id":349,"date":"2015-08-31T22:45:12","date_gmt":"2015-08-31T22:45:12","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=349"},"modified":"2024-05-15T15:37:14","modified_gmt":"2024-05-15T15:37:14","slug":"outcome-alternative-pricing-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-alternative-pricing-strategies\/","title":{"raw":"Outcome: Common Pricing Strategies","rendered":"Outcome: Common Pricing Strategies"},"content":{"raw":"<h2>What you'll learn to do: compare common\u00a0pricing strategies<\/h2>\r\nThus far we have discussed\u00a0many pricing considerations: the impact of pricing on value perceptions, \u00a0the effects of elasticity, and approaches to\u00a0common pricing objectives. In this section we are going to introduce some very specific, yet\u00a0standard pricing strategies that organizations use to bring these concepts together. They do not replace the information that we have discussed to this point, but they are important to understand.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n\t<li>Explain why a company would use skim pricing<\/li>\r\n\t<li>Explain why a company would use penetration pricing<\/li>\r\n\t<li>Explain why a company would use cost-oriented pricing<\/li>\r\n\t<li>Explain how price discounting is used and why it can be effective<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\n<ul>\r\n\t<li>Reading: Skim Pricing<\/li>\r\n\t<li>Reading: Penetration Pricing<\/li>\r\n\t<li>Reading: Cost-Oriented Pricing<\/li>\r\n\t<li>Reading: Discounting Strategies<\/li>\r\n\t<li>Self Check:\u00a0Common Pricing Strategies<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: compare common\u00a0pricing strategies<\/h2>\n<p>Thus far we have discussed\u00a0many pricing considerations: the impact of pricing on value perceptions, \u00a0the effects of elasticity, and approaches to\u00a0common pricing objectives. In this section we are going to introduce some very specific, yet\u00a0standard pricing strategies that organizations use to bring these concepts together. They do not replace the information that we have discussed to this point, but they are important to understand.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Explain why a company would use skim pricing<\/li>\n<li>Explain why a company would use penetration pricing<\/li>\n<li>Explain why a company would use cost-oriented pricing<\/li>\n<li>Explain how price discounting is used and why it can be effective<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul>\n<li>Reading: Skim Pricing<\/li>\n<li>Reading: Penetration Pricing<\/li>\n<li>Reading: Cost-Oriented Pricing<\/li>\n<li>Reading: Discounting Strategies<\/li>\n<li>Self Check:\u00a0Common Pricing Strategies<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-349\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Alternative Pricing Strategies. <strong>Provided by<\/strong>: Lumen Learning . <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Alternative Pricing Strategies\",\"author\":\"\",\"organization\":\"Lumen Learning \",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"45844f5c-7457-4d81-85b9-bc747938b637","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-349","chapter","type-chapter","status-publish","hentry"],"part":220,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":11,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/349\/revisions"}],"predecessor-version":[{"id":6169,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/349\/revisions\/6169"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/220"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/349\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=349"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=349"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}