{"id":3641,"date":"2016-01-03T00:58:54","date_gmt":"2016-01-03T00:58:54","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=3641"},"modified":"2024-09-16T15:52:40","modified_gmt":"2024-09-16T15:52:40","slug":"video-complexities-of-a-b2b-solution-sale","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/video-complexities-of-a-b2b-solution-sale\/","title":{"raw":"Video: Complexities of a B2B Solution Sale","rendered":"Video: Complexities of a B2B Solution Sale"},"content":{"raw":"With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn't keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement\u00a0to improve information, communications, and how people interact with the airline.\r\n\r\n<a href=\"https:\/\/web.archive.org\/web\/20220818030621\/https:\/\/www.ibm.com\/blogs\/client-voices\/air-canada-boost-digital-technology\/\" target=\"_blank\" rel=\"noopener\">Read this article to learn more about the technical needs<\/a> of Air Canada and how working with IBM and Apple to provide solutions has benefited Air Canada and their customers. [<em>The associated video has since been removed by the publisher<\/em>]","rendered":"<p>With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn&#8217;t keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement\u00a0to improve information, communications, and how people interact with the airline.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20220818030621\/https:\/\/www.ibm.com\/blogs\/client-voices\/air-canada-boost-digital-technology\/\" target=\"_blank\" rel=\"noopener\">Read this article to learn more about the technical needs<\/a> of Air Canada and how working with IBM and Apple to provide solutions has benefited Air Canada and their customers. [<em>The associated video has since been removed by the publisher<\/em>]<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-3641\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Complexities of a B2B Solution Sale. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Air Canada Flies High with a Boost from IBM Digital Technology. <strong>Authored by<\/strong>: IBM Industries. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.ibm.com\/blogs\/client-voices\/air-canada-boost-digital-technology\">https:\/\/www.ibm.com\/blogs\/client-voices\/air-canada-boost-digital-technology<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":57,"menu_order":20,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Complexities of a B2B Solution Sale\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Air Canada Flies High with a Boost from IBM Digital Technology\",\"author\":\"IBM Industries\",\"organization\":\"\",\"url\":\"https:\/\/www.ibm.com\/blogs\/client-voices\/air-canada-boost-digital-technology\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"7d74a71c-184e-4d6a-88a2-7e459234f8e0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-3641","chapter","type-chapter","status-publish","hentry"],"part":118,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/57"}],"version-history":[{"count":18,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/3641\/revisions"}],"predecessor-version":[{"id":9724,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/3641\/revisions\/9724"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/118"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/3641\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=3641"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=3641"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}