{"id":366,"date":"2015-08-31T23:13:55","date_gmt":"2015-08-31T23:13:55","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=366"},"modified":"2024-05-15T15:44:44","modified_gmt":"2024-05-15T15:44:44","slug":"outcome-retailers-as-channels-of-distribution","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-retailers-as-channels-of-distribution\/","title":{"raw":"Outcome: Retailers As Channels of Distribution","rendered":"Outcome: Retailers As Channels of Distribution"},"content":{"raw":"

What you'll learn to do: describe types of retailers and explain how they are used as a channel of distribution<\/h2>\r\nRetailing\u00a0is important for marketing students to understand for two main\u00a0reasons. First, most channel structures end with a retailer. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Second, retail offers an immense number of job opportunities. Today in the U.S., there are\u00a03,793,621 retail establishments that support 42 million jobs. Retail also contributes $2.6 trillion to the U.S. gross domestic product.[footnote]\u201cRetail's Impact.\u201d NRF. Accessed September 24, 2019. https:\/\/nrf.com\/retails-impact<\/a>.[\/footnote]\r\n\r\nYou can view the number of jobs and retail presence in your state at\u00a0the National Retail Federation<\/a>\u00a0(NRF).\r\n\r\nWho are these retailers? The NRF posts an annual list of the top one hundred retailers by retail sales. The top ten are listed in the table below.[footnote]\u201cSTORES Top Retailers 2019.\u201d NRF. NRF. Accessed September 24, 2019. https:\/\/stores.org\/stores-top-retailers-2019\/<\/a>.[\/footnote]\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
National Retail Federation's 2019 Top 10 Retailers List<\/caption>\r\n
Rank<\/td>\r\nRetailer<\/td>\r\nU.S. Headquarters<\/td>\r\n2018 Retail Sales (billions)<\/td>\r\n<\/tr>\r\n<\/thead>\r\n
1<\/td>\r\nWalmart Stores<\/td>\r\nBentonville, Arkansas<\/td>\r\n$387.66<\/td>\r\n<\/tr>\r\n
2<\/td>\r\nAmazon.com<\/td>\r\nSeattle, Washington<\/td>\r\n$120.93<\/td>\r\n<\/tr>\r\n
3<\/td>\r\nThe Kroger Co.<\/td>\r\nCincinnati, Ohio<\/td>\r\n$119.70<\/td>\r\n<\/tr>\r\n
4<\/td>\r\nCostco<\/td>\r\nIssaquah, Washington<\/td>\r\n$101.43<\/td>\r\n<\/tr>\r\n
5<\/td>\r\nWalgreens<\/td>\r\nDeerfield, Illinois<\/td>\r\n$98.39<\/td>\r\n<\/tr>\r\n
6<\/td>\r\nThe Home Depot<\/td>\r\nAtlanta, Georgia<\/td>\r\n$97.27<\/td>\r\n<\/tr>\r\n
7<\/td>\r\nCVS Health Corporation<\/td>\r\nWoonsocket, Rhode Island<\/td>\r\n$83.79<\/td>\r\n<\/tr>\r\n
8<\/td>\r\nTarget<\/td>\r\nMinneapolis, Minnesota<\/td>\r\n$74.48<\/td>\r\n<\/tr>\r\n
9<\/td>\r\nLowe's Companies<\/td>\r\nMooresville, North Carolina<\/td>\r\n$64.09<\/td>\r\n<\/tr>\r\n
10<\/td>\r\nAlbertsons Companies<\/td>\r\nBoise, Idaho<\/td>\r\n$59.71<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nIn this section you'll learn more about the retail channel and the strategies that drive its growth.\r\n

Learning Activities<\/h3>\r\n