{"id":40,"date":"2015-08-28T17:38:12","date_gmt":"2015-08-28T17:38:12","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=40"},"modified":"2024-05-13T15:54:48","modified_gmt":"2024-05-13T15:54:48","slug":"outcome-value-of-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-value-of-marketing\/","title":{"raw":"Outcome: Value of Marketing","rendered":"Outcome: Value of Marketing"},"content":{"raw":"<h2>What you'll learn to do: explain how marketing creates value for the consumer, the company, and society<\/h2>\r\nFor some people, marketing has a reputation as being fluffy, superficial, and light. Certainly a lot of marketing activities have earned that reputation over the years. One goal of this course is to help you understand\u00a0the important role marketing plays in business and everyday life in today's globally connected world.\r\n\r\nAre we arguing that marketing is an inherently good thing? No, we're arguing that it is an inherently useful and potentially powerful thing.\r\n\r\nIs marketing a matter of life-and-death importance? Generally, no.\r\n\r\nDoes marketing save lives? Actually, sometimes it does.\r\n\r\nhttps:\/\/youtu.be\/H1oufbunm7g\r\n\r\nYou can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/TreatingMalariaInCambodia_transcript.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for \"Treating malaria in Cambodia\" (opens in new window)<\/a>.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Explain the benefits consumers derive from marketing activity<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain the benefits companies and organizations derive from marketing activity<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain the benefits society derives from marketing activity<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe how an understanding of marketing makes people more informed as both consumers and participants in society<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n \t<li>Reading: The Value of Marketing<\/li>\r\n \t<li>Self Check:\u00a0The Value of Marketing<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: explain how marketing creates value for the consumer, the company, and society<\/h2>\n<p>For some people, marketing has a reputation as being fluffy, superficial, and light. Certainly a lot of marketing activities have earned that reputation over the years. One goal of this course is to help you understand\u00a0the important role marketing plays in business and everyday life in today&#8217;s globally connected world.<\/p>\n<p>Are we arguing that marketing is an inherently good thing? No, we&#8217;re arguing that it is an inherently useful and potentially powerful thing.<\/p>\n<p>Is marketing a matter of life-and-death importance? Generally, no.<\/p>\n<p>Does marketing save lives? Actually, sometimes it does.<\/p>\n<p>https:\/\/youtu.be\/H1oufbunm7g<\/p>\n<p>You can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/TreatingMalariaInCambodia_transcript.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for &#8220;Treating malaria in Cambodia&#8221; (opens in new window)<\/a>.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Explain the benefits consumers derive from marketing activity<\/li>\n<li style=\"font-weight: 400;\">Explain the benefits companies and organizations derive from marketing activity<\/li>\n<li style=\"font-weight: 400;\">Explain the benefits society derives from marketing activity<\/li>\n<li style=\"font-weight: 400;\">Describe how an understanding of marketing makes people more informed as both consumers and participants in society<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Value of Marketing<\/li>\n<li>Self Check:\u00a0The Value of Marketing<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-40\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Value of Marketing. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Treating Malaria in Cambodia. <strong>Authored by<\/strong>: Population Services International. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/H1oufbunm7g\">https:\/\/youtu.be\/H1oufbunm7g<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":17,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Value of Marketing\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Treating Malaria in Cambodia\",\"author\":\"Population Services International\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/H1oufbunm7g\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube 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