{"id":401,"date":"2015-09-01T16:56:32","date_gmt":"2015-09-01T16:56:32","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=401"},"modified":"2024-05-15T16:14:57","modified_gmt":"2024-05-15T16:14:57","slug":"outcome-using-imc-in-the-sales-process","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-using-imc-in-the-sales-process\/","title":{"raw":"Outcome: Using IMC in the Sales Process","rendered":"Outcome: Using IMC in the Sales Process"},"content":{"raw":"<h2>What you'll learn to do: explain how IMC tools support the sales process<\/h2>\r\nAs you know very well by now, in every successful transaction, there's a buyer and a seller.\r\n\r\nThe consumer behavior\u00a0module of this course describes\u00a0the decision process consumers go through when they decide\u00a0to buy something. From the seller's perspective, there is a parallel sales process that companies use to clarify the things they must do to successfully move buyers through their decision process.\r\n\r\nIn this section of the course, we will examine this sales process and the role of integrated marketing communication in supporting it.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Describe the sales process<\/li>\r\n \t<li style=\"font-weight: 400;\">Provide examples of how IMC tools can support various stages of the sales process<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\n<ul>\r\n \t<li>Reading: Using IMC in the Sales Process<\/li>\r\n \t<li>Self Check:\u00a0Using IMC in the Sales Process<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: explain how IMC tools support the sales process<\/h2>\n<p>As you know very well by now, in every successful transaction, there&#8217;s a buyer and a seller.<\/p>\n<p>The consumer behavior\u00a0module of this course describes\u00a0the decision process consumers go through when they decide\u00a0to buy something. From the seller&#8217;s perspective, there is a parallel sales process that companies use to clarify the things they must do to successfully move buyers through their decision process.<\/p>\n<p>In this section of the course, we will examine this sales process and the role of integrated marketing communication in supporting it.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Describe the sales process<\/li>\n<li style=\"font-weight: 400;\">Provide examples of how IMC tools can support various stages of the sales process<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul>\n<li>Reading: Using IMC in the Sales Process<\/li>\n<li>Self Check:\u00a0Using IMC in the Sales Process<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-401\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Using IMC in the Sales Process. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":24,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Using IMC in the Sales Process\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"8e53c3af-df09-4ee6-a5c2-0a1cd3e1c0b8","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-401","chapter","type-chapter","status-publish","hentry"],"part":276,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/401\/revisions"}],"predecessor-version":[{"id":6185,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/401\/revisions\/6185"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/276"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/401\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=401"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=401"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}