{"id":439,"date":"2015-09-01T17:56:08","date_gmt":"2015-09-01T17:56:08","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=439"},"modified":"2024-05-15T16:11:24","modified_gmt":"2024-05-15T16:11:24","slug":"outcome-factors-shaping-the-global-marketing-environment","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/outcome-factors-shaping-the-global-marketing-environment\/","title":{"raw":"Outcome: Factors Shaping the Global Marketing Environment","rendered":"Outcome: Factors Shaping the Global Marketing Environment"},"content":{"raw":"

What you'll learn to do:\u00a0explain the importance of understanding how demographic, cultural, and institutional\u00a0factors shape the global marketing environment<\/h2>\r\nWhile the same basic domestic marketing principles apply to global marketing, there are additional layers of complexity for marketers to consider when working across markets in different countries and world regions. Much of this complexity centers the need to develop\u00a0a\u00a0keen understanding of the consumer and the target market\u2014a task essential for effective marketing, whether global or domestic. But in the global environment, there are additional questions to ask and issues to consider in order to fully appreciate the consumer and the marketing opportunities in a target market.\r\n\r\nAdditional complexity resides in the business\u00a0environment created by government, regulatory bodies, and other societal institutions that shape the behaviors of individuals and institutions. This business environment is somewhat unique to every country and target market. Understanding these\u00a0dynamics can help marketers work\u00a0more effectively to achieve their organizations' business objectives.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n