{"id":5382,"date":"2016-01-28T23:39:54","date_gmt":"2016-01-28T23:39:54","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=5382"},"modified":"2024-05-15T16:04:30","modified_gmt":"2024-05-15T16:04:30","slug":"video-prioritizing-marketing-communications","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/video-prioritizing-marketing-communications\/","title":{"raw":"Video: Prioritizing Marketing Communications","rendered":"Video: Prioritizing Marketing Communications"},"content":{"raw":"Given all the different marketing communication tools and opportunities out there, it can be hard to prioritize and choose where to focus your attention and marketing efforts. In this\u00a0TEDx talk, Google's Nick Scarpino provides a common-sense framework to help you make the biggest impact with whatever marketing\u00a0resources are available to you.\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=1280639&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=UhQ2T5V2SQE&amp;video_target=tpm-plugin-yy31p1s5-UhQ2T5V2SQE\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/AGuideForPrioritizingMarketingCommunications.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for \"A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago\" here (opens in new window)<\/a>.","rendered":"<p>Given all the different marketing communication tools and opportunities out there, it can be hard to prioritize and choose where to focus your attention and marketing efforts. In this\u00a0TEDx talk, Google&#8217;s Nick Scarpino provides a common-sense framework to help you make the biggest impact with whatever marketing\u00a0resources are available to you.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=1280639&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=UhQ2T5V2SQE&amp;video_target=tpm-plugin-yy31p1s5-UhQ2T5V2SQE\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/AGuideForPrioritizingMarketingCommunications.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for &#8220;A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago&#8221; here (opens in new window)<\/a>.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-5382\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago. <strong>Provided by<\/strong>: TEDx. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ\">https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":57,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago\",\"author\":\"\",\"organization\":\"TEDx\",\"url\":\"https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube license\"}]","CANDELA_OUTCOMES_GUID":"486df352-5e4b-43c4-a62c-6ffb65be1d1e","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-5382","chapter","type-chapter","status-publish","hentry"],"part":276,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/5382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/57"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/5382\/revisions"}],"predecessor-version":[{"id":8471,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/5382\/revisions\/8471"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/276"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/5382\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=5382"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=5382"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=5382"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=5382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}