{"id":656,"date":"2015-09-15T20:07:36","date_gmt":"2015-09-15T20:07:36","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=656"},"modified":"2024-05-14T15:25:43","modified_gmt":"2024-05-14T15:25:43","slug":"bbc-video-heinz-and-packaging","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/bbc-video-heinz-and-packaging\/","title":{"raw":"Video: Consumer Attitudes","rendered":"Video: Consumer Attitudes"},"content":{"raw":"<h2>Putting Consumer\u00a0Attitudes and Beliefs to the Test<\/h2>\r\nJust how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?\r\n\r\nWatch the following\u00a0video to see the power of consumer attitudes in action as the narrator dives into the psychology behind brand loyalty, including a\u00a0taste test with Coca-Cola and Pepsi to see whether people's brand-loyal attitudes can overrule the reality of what they are tasting.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=9iqo8N7clEE","rendered":"<h2>Putting Consumer\u00a0Attitudes and Beliefs to the Test<\/h2>\n<p>Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?<\/p>\n<p>Watch the following\u00a0video to see the power of consumer attitudes in action as the narrator dives into the psychology behind brand loyalty, including a\u00a0taste test with Coca-Cola and Pepsi to see whether people&#8217;s brand-loyal attitudes can overrule the reality of what they are tasting.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Why Are We Loyal to Certain Brands?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9iqo8N7clEE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-656\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Putting Consumer Attitudes and Beliefs to the Test. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Why Are We Loyal to Certain Brands?. <strong>Provided by<\/strong>: SciShow Psych. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=9iqo8N7clEE\">https:\/\/www.youtube.com\/watch?v=9iqo8N7clEE<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Putting Consumer Attitudes and Beliefs to the Test\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Why Are We Loyal to Certain Brands?\",\"author\":\"\",\"organization\":\"SciShow Psych\",\"url\":\"https:\/\/www.youtube.com\/watch?v=9iqo8N7clEE\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"2ae4ae24-4636-4ee6-bbcd-1284e003519c","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-656","chapter","type-chapter","status-publish","hentry"],"part":118,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":13,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/656\/revisions"}],"predecessor-version":[{"id":9632,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/656\/revisions\/9632"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/118"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/656\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=656"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=656"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}