{"id":683,"date":"2015-09-15T21:18:36","date_gmt":"2015-09-15T21:18:36","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=683"},"modified":"2024-05-15T16:11:03","modified_gmt":"2024-05-15T16:11:03","slug":"video-mcdonalds-glocalization","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/video-mcdonalds-glocalization\/","title":{"raw":"Video: McDonald's \"Glocalization\"","rendered":"Video: McDonald&#8217;s &#8220;Glocalization&#8221;"},"content":{"raw":"Few would disagree that fast-food chain McDonald's is a master of global marketing. As you watch\u00a0this video, look for ways that McDonald's\u00a0has blended elements of global standardization strategy with localization strategy to\u00a0penetrate global markets and offer\u00a0products that align perfectly\u00a0with local appetites and preferences.\r\n\r\nIn this short video, author Andy Molinsky describes the concept \"glocalization\" using examples from McDonald's restaurants in India and Kitkat candy bars in Japan.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=AH-wx-Qz52A","rendered":"<p>Few would disagree that fast-food chain McDonald&#8217;s is a master of global marketing. As you watch\u00a0this video, look for ways that McDonald&#8217;s\u00a0has blended elements of global standardization strategy with localization strategy to\u00a0penetrate global markets and offer\u00a0products that align perfectly\u00a0with local appetites and preferences.<\/p>\n<p>In this short video, author Andy Molinsky describes the concept &#8220;glocalization&#8221; using examples from McDonald&#8217;s restaurants in India and Kitkat candy bars in Japan.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"What is Glocalization?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AH-wx-Qz52A?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-683\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>McDonald&#039;s Glocalization . <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>What is glocalization? . <strong>Authored by<\/strong>: Andy Molinsky. <strong>Provided by<\/strong>:  . <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/4hQwdIVyi2s\">https:\/\/youtu.be\/4hQwdIVyi2s<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":20,"menu_order":8,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"McDonald\\'s Glocalization \",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"What is glocalization? \",\"author\":\"Andy Molinsky\",\"organization\":\" \",\"url\":\"https:\/\/youtu.be\/4hQwdIVyi2s\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"72d2cb82-c65c-44e6-b30d-cac8bd7ac4ac","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-683","chapter","type-chapter","status-publish","hentry"],"part":427,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":16,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/683\/revisions"}],"predecessor-version":[{"id":9708,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/683\/revisions\/9708"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/427"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/683\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=683"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=683"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}