- \r\n \t
- Module 4: Marketing Strategy<\/strong><\/li>\r\n \t
- Module 10: Product Marketing<\/strong><\/li>\r\n \t
- Module 13: Promotion: Integrated Marketing Communication<\/strong><\/li>\r\n<\/ul>","rendered":"
![\"decorative](\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2017\/12\/22190012\/stopwatch.png\")
<\/p>\nThe Principles of Marketing\u00a0textbook contains fifteen modules\u2014roughly one module per week for a 16-week semester. If you need to modify the pace and cover the material more quickly, the following modules work well together:<\/p>\n
- \n
- Module 1: What Is Marketing?<\/strong> and\u00a0Module 2: Marketing Function<\/strong>. Both are lighter, introductory modules.<\/li>\n
- Module 14: Global Marketing<\/strong> and Module 15: Marketing Plan<\/strong>. Module 15 has\u00a0more course review and synthesis information than new material per se.<\/li>\n
- Module 5: Ethics<\/strong> can be combined with any module. You can also move it around without losing anything.<\/li>\n
- Module 8: Positioning<\/strong> and Module 9: Branding<\/strong>. Companion modules that can be covered in a single\u00a0week.<\/li>\n
- Module 6: Marketing Information & Research<\/strong> and Module 7: Consumer Behavior<\/strong>. Companion modules that can be covered in a single week.<\/li>\n<\/ul>\n
We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.<\/p>\n
- \n
- Module 4: Marketing Strategy<\/strong><\/li>\n
- Module 10: Product Marketing<\/strong><\/li>\n
- Module 13: Promotion: Integrated Marketing Communication<\/strong><\/li>\n<\/ul>\n\n\t\t\t
\n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCC licensed content, Original<\/div>- Pacing. Provided by<\/strong>: Lumen Learning. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul>CC licensed content, Shared previously<\/div>
- Stopwatch. Authored by<\/strong>: Adrien Coquet, FR. Provided by<\/strong>: Noun Project. Located at<\/strong>: https:\/\/thenounproject.com\/term\/stopwatch\/1094680\/<\/a>. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17533,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Stopwatch\",\"author\":\"Adrien Coquet, FR\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/stopwatch\/1094680\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Pacing\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7529","chapter","type-chapter","status-publish","hentry"],"part":7492,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/17533"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7529\/revisions"}],"predecessor-version":[{"id":9238,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7529\/revisions\/9238"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/7492"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7529\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=7529"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=7529"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=7529"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=7529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Module 10: Product Marketing<\/strong><\/li>\n
- Module 14: Global Marketing<\/strong> and Module 15: Marketing Plan<\/strong>. Module 15 has\u00a0more course review and synthesis information than new material per se.<\/li>\n
- Module 10: Product Marketing<\/strong><\/li>\r\n \t