- \r\n \t
- Module 1: What Is Marketing?<\/a><\/li>\r\n \t
- Module 2: Marketing Function<\/a><\/li>\r\n \t
- Module 3: Segmentation and Targeting<\/a><\/li>\r\n \t
- Module 4: Marketing Strategy<\/a><\/li>\r\n \t
- Module 5: Ethics and Social Responsibility<\/a><\/li>\r\n \t
- Module 6: Marketing Information and Research<\/a><\/li>\r\n \t
- Module 7: Consumer Behavior<\/a><\/li>\r\n \t
- Module 8: Positioning<\/a><\/li>\r\n \t
- Module 9: Branding<\/a><\/li>\r\n \t
- Module 10: Product Marketing<\/a><\/li>\r\n \t
- Module 11: Pricing Strategies<\/a><\/li>\r\n \t
- Module 12: Place: Distribution Channels<\/a><\/li>\r\n \t
- Module 13: Promotion: Integrated Marketing Communication (IMC)<\/a><\/li>\r\n \t
- Module 14: Marketing Globally<\/a><\/li>\r\n \t
- Module 15: Marketing Plan<\/a><\/li>\r\n<\/ul>","rendered":"
![\"decorative](\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/295\/2017\/12\/22190014\/present.png\")
<\/p>\nThis course\u00a0includes PowerPoint slide decks organized by module and aligned to course content.<\/p>\n
Since the slides\u00a0are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They\u00a0are also accessible. If you do revise them, make sure to follow these guidelines for creating accessible PowerPoints<\/a>.<\/p>\n
Use the links below to download the individual decks:<\/p>\n
- \n
- Module 1: What Is Marketing?<\/a><\/li>\n
- Module 2: Marketing Function<\/a><\/li>\n
- Module 3: Segmentation and Targeting<\/a><\/li>\n
- Module 4: Marketing Strategy<\/a><\/li>\n
- Module 5: Ethics and Social Responsibility<\/a><\/li>\n
- Module 6: Marketing Information and Research<\/a><\/li>\n
- Module 7: Consumer Behavior<\/a><\/li>\n
- Module 8: Positioning<\/a><\/li>\n
- Module 9: Branding<\/a><\/li>\n
- Module 10: Product Marketing<\/a><\/li>\n
- Module 11: Pricing Strategies<\/a><\/li>\n
- Module 12: Place: Distribution Channels<\/a><\/li>\n
- Module 13: Promotion: Integrated Marketing Communication (IMC)<\/a><\/li>\n
- Module 14: Marketing Globally<\/a><\/li>\n
- Module 15: Marketing Plan<\/a><\/li>\n<\/ul>\n\n\t\t\t
\n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCC licensed content, Original<\/div>- PowerPoints. Provided by<\/strong>: Lumen Learning. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul>CC licensed content, Shared previously<\/div>
- Projector Screen. Authored by<\/strong>: Denis Shumaylov. Provided by<\/strong>: Noun Project. Located at<\/strong>: https:\/\/thenounproject.com\/term\/projector-screen\/1211212\/<\/a>. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17533,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Projector Screen\",\"author\":\"Denis Shumaylov\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/projector-screen\/1211212\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"PowerPoints\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7531","chapter","type-chapter","status-publish","hentry"],"part":7492,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/17533"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7531\/revisions"}],"predecessor-version":[{"id":9568,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7531\/revisions\/9568"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/7492"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/7531\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=7531"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=7531"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=7531"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=7531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Module 2: Marketing Function<\/a><\/li>\n
- Module 2: Marketing Function<\/a><\/li>\r\n \t