{"id":792,"date":"2015-09-18T03:06:22","date_gmt":"2015-09-18T03:06:22","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=792"},"modified":"2024-05-13T20:10:53","modified_gmt":"2024-05-13T20:10:53","slug":"video-what-is-strategy","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/video-what-is-strategy\/","title":{"raw":"Video: What Is Strategy?","rendered":"Video: What Is Strategy?"},"content":{"raw":"<blockquote>A strategy is a directed course of action to achieve an intended set of goals.[footnote]Mintzberg, H. Ahlstrand, B. and Lampel, J. Strategy Safari : A Guided Tour Through the Wilds of Strategic Management, The Free Press, New York, 1998.[\/footnote] \u00a0A tactic is the means by which a strategy is carried out.\u00a0[footnote]<a href=\"http:\/\/www.businessdictionary.com\/definition\/tactics.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.businessdictionary.com\/definition\/tactics.html<\/a>[\/footnote]<\/blockquote>\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=1272788&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TD7WSLeQtVw&amp;video_target=tpm-plugin-g85zr0xp-TD7WSLeQtVw\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/WhatIsStrategy.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for \"What is Strategy?\" here (opens in new window)<\/a>.\r\n\r\nStrategy answers the following four questions:\r\n<ol>\r\n \t<li>Where do we compete?<\/li>\r\n \t<li>What unique value do we bring to customers?<\/li>\r\n \t<li>How will we use our capabilities to provide unique value?<\/li>\r\n \t<li>How will we sustain our unique value and position?<\/li>\r\n<\/ol>","rendered":"<blockquote><p>A strategy is a directed course of action to achieve an intended set of goals.<a class=\"footnote\" title=\"Mintzberg, H. Ahlstrand, B. and Lampel, J. Strategy Safari : A Guided Tour Through the Wilds of Strategic Management, The Free Press, New York, 1998.\" id=\"return-footnote-792-1\" href=\"#footnote-792-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> \u00a0A tactic is the means by which a strategy is carried out.\u00a0<a class=\"footnote\" title=\"http:\/\/www.businessdictionary.com\/definition\/tactics.html\" id=\"return-footnote-792-2\" href=\"#footnote-792-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=1272788&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TD7WSLeQtVw&amp;video_target=tpm-plugin-g85zr0xp-TD7WSLeQtVw\" width=\"800px\" height=\"520px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can <a href=\"https:\/\/oerfiles.s3-us-west-2.amazonaws.com\/WM+Marketing\/Transcriptions\/WhatIsStrategy.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for &#8220;What is Strategy?&#8221; here (opens in new window)<\/a>.<\/p>\n<p>Strategy answers the following four questions:<\/p>\n<ol>\n<li>Where do we compete?<\/li>\n<li>What unique value do we bring to customers?<\/li>\n<li>How will we use our capabilities to provide unique value?<\/li>\n<li>How will we sustain our unique value and position?<\/li>\n<\/ol>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-792\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What Is Strategy?. <strong>Authored by<\/strong>: David Kryscynski. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/TD7WSLeQtVw\">https:\/\/youtu.be\/TD7WSLeQtVw<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-792-1\">Mintzberg, H. Ahlstrand, B. and Lampel, J. Strategy Safari : A Guided Tour Through the Wilds of Strategic Management, The Free Press, New York, 1998. <a href=\"#return-footnote-792-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-792-2\"><a href=\"http:\/\/www.businessdictionary.com\/definition\/tactics.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.businessdictionary.com\/definition\/tactics.html<\/a> <a href=\"#return-footnote-792-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":20,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"What Is Strategy?\",\"author\":\"David Kryscynski\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/TD7WSLeQtVw\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube license\"}]","CANDELA_OUTCOMES_GUID":"6d21af5a-3b29-4e87-89fa-8807a25a6ad4","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-792","chapter","type-chapter","status-publish","hentry"],"part":91,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":13,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/792\/revisions"}],"predecessor-version":[{"id":8711,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/792\/revisions\/8711"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/91"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/792\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=792"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=792"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}