{"id":89,"date":"2015-08-28T20:36:15","date_gmt":"2015-08-28T20:36:15","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=89"},"modified":"2024-05-13T20:17:29","modified_gmt":"2024-05-13T20:17:29","slug":"putting-it-together-ethical-and-social-responsibility","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/putting-it-together-ethical-and-social-responsibility\/","title":{"raw":"Putting It Together: Ethics and Social Responsibility","rendered":"Putting It Together: Ethics and Social Responsibility"},"content":{"raw":"In this module we've covered a range of different corporate ethical challenges, legal requirements, and opportunities to contribute to social good. Every year, a company called Ethisphere provides\u00a0a thorough review of businesses\u00a0seeking to gain recognition for being upstanding corporate citizens. (See the full list of the World's Most Ethical Companies honorees.<\/a>)\r\n\r\nThe review process captures company performance in five areas, but in order to be honored,\u00a0the companies must demonstrate that they are addressing ethics and social responsibility holistically. The five factors, which are nicely aligned with the topics of this module, are described below, each with a brief description\u00a0of how the companies show\u00a0compliance.\r\n

Ethics and Compliance Program<\/h3>\r\nWe discussed this topic in our focus on\u00a0company policy, along with the important role of executive leadership in supporting and following the policy. This category reviews the ethics program structure, responsibility, and resources, and evaluates the program oversight and tone among top management in the company.\r\n\r\nIn the following video, Walmart's chief ethics officer, Cindy Moehring, explains how the\u00a0compliance and ethics team makes this sophisticated program simple:\r\n\r\n