{"id":9489,"date":"2022-04-14T21:42:42","date_gmt":"2022-04-14T21:42:42","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/?post_type=chapter&#038;p=9489"},"modified":"2022-04-14T21:43:27","modified_gmt":"2022-04-14T21:43:27","slug":"module-11-discussion-pricing-strategy","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/module-11-discussion-pricing-strategy\/","title":{"raw":"Module 11 Discussion: Pricing Strategy","rendered":"Module 11 Discussion: Pricing Strategy"},"content":{"raw":"<h2>Instructions<\/h2>\r\nWrite a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet-point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.\r\n<h2>Part 1: Pricing Strategy<\/h2>\r\nBriefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><i>How sensitive are your customers to changes in price?<\/i><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">What revenue you need to break even and achieve profitability?<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">What does the price says about your product in terms of value, quality, prestige, etc.?<\/li>\r\n<\/ul>\r\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\r\nAfter you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.\r\n<h2>Part 3: Incorporate Feedback<\/h2>\r\nReview the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.\r\n<h2>Grading Rubric for Discussion Posts<\/h2>\r\nThe following grading rubric may be used consistently for evaluating all discussion posts.\r\n<h3>Discussion Grading Rubric<\/h3>\r\n<table><caption>Discussion Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Point Value Possible<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit your initial response<\/td>\r\n<td>No post made \u2013 0 pts<\/td>\r\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\r\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\r\n<td>Point value possible \u2013 5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Respond to at least two peers\u2019 presentations<\/td>\r\n<td>No response to peers \u2013 0 pts<\/td>\r\n<td>Responded to only one peer \u2013 2 pts<\/td>\r\n<td>Responded to two peers \u2013 5 pts<\/td>\r\n<td>Point value possible \u20135 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nTotal Points Possible for Discussion Assignment: 10pts.","rendered":"<h2>Instructions<\/h2>\n<p>Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet-point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.<\/p>\n<h2>Part 1: Pricing Strategy<\/h2>\n<p>Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i>How sensitive are your customers to changes in price?<\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What revenue you need to break even and achieve profitability?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What does the price says about your product in terms of value, quality, prestige, etc.?<\/li>\n<\/ul>\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\n<p>After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.<\/p>\n<h2>Part 3: Incorporate Feedback<\/h2>\n<p>Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.<\/p>\n<h2>Grading Rubric for Discussion Posts<\/h2>\n<p>The following grading rubric may be used consistently for evaluating all discussion posts.<\/p>\n<h3>Discussion Grading Rubric<\/h3>\n<table>\n<caption>Discussion Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Point Value Possible<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit your initial response<\/td>\n<td>No post made \u2013 0 pts<\/td>\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\n<td>Point value possible \u2013 5 pts<\/td>\n<\/tr>\n<tr>\n<td>Respond to at least two peers\u2019 presentations<\/td>\n<td>No response to peers \u2013 0 pts<\/td>\n<td>Responded to only one peer \u2013 2 pts<\/td>\n<td>Responded to two peers \u2013 5 pts<\/td>\n<td>Point value possible \u20135 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Total Points Possible for Discussion Assignment: 10pts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9489\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Discussion: Pricing Strategy. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":10,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Discussion: Pricing Strategy\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-9489","chapter","type-chapter","status-web-only","hentry"],"part":9450,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9489\/revisions"}],"predecessor-version":[{"id":9492,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9489\/revisions\/9492"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/9450"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9489\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=9489"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=9489"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=9489"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=9489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}