{"id":9493,"date":"2022-04-14T21:45:23","date_gmt":"2022-04-14T21:45:23","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/?post_type=chapter&#038;p=9493"},"modified":"2022-04-14T21:45:38","modified_gmt":"2022-04-14T21:45:38","slug":"module-12-discussion-distribution-strategy","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/module-12-discussion-distribution-strategy\/","title":{"raw":"Module 12 Discussion: Distribution Strategy","rendered":"Module 12 Discussion: Distribution Strategy"},"content":{"raw":"<h2>Instructions<\/h2>\r\nWrite a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.\r\n<h2>Part 1: Distribution Strategy<\/h2>\r\nWhat is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><i>What are the best distribution channels and methods for you to use, and why?<\/i><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Will you have a retail outlet and if so, where will it be located?<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">In what geographic area(s) will your product\/service be available?<\/li>\r\n<\/ul>\r\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\r\nAfter you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.\r\n<h2>Part 3: Incorporate Feedback<\/h2>\r\nReview the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.\r\n<h2>Grading Rubric for Discussion Posts<\/h2>\r\nThe following grading rubric may be used consistently for evaluating all discussion posts.\r\n<h3>Discussion Grading Rubric<\/h3>\r\n<table><caption>Discussion Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Point Value Possible<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit your initial response<\/td>\r\n<td>No post made \u2013 0 pts<\/td>\r\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\r\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\r\n<td>Point value possible \u2013 5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Respond to at least two peers\u2019 presentations<\/td>\r\n<td>No response to peers \u2013 0 pts<\/td>\r\n<td>Responded to only one peer \u2013 2 pts<\/td>\r\n<td>Responded to two peers \u2013 5 pts<\/td>\r\n<td>Point value possible \u20135 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nTotal Points Possible for Discussion Assignment: 10pts.","rendered":"<h2>Instructions<\/h2>\n<p>Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.<\/p>\n<h2>Part 1: Distribution Strategy<\/h2>\n<p>What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i>What are the best distribution channels and methods for you to use, and why?<\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Will you have a retail outlet and if so, where will it be located?<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In what geographic area(s) will your product\/service be available?<\/li>\n<\/ul>\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\n<p>After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.<\/p>\n<h2>Part 3: Incorporate Feedback<\/h2>\n<p>Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.<\/p>\n<h2>Grading Rubric for Discussion Posts<\/h2>\n<p>The following grading rubric may be used consistently for evaluating all discussion posts.<\/p>\n<h3>Discussion Grading Rubric<\/h3>\n<table>\n<caption>Discussion Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Point Value Possible<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit your initial response<\/td>\n<td>No post made \u2013 0 pts<\/td>\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\n<td>Point value possible \u2013 5 pts<\/td>\n<\/tr>\n<tr>\n<td>Respond to at least two peers\u2019 presentations<\/td>\n<td>No response to peers \u2013 0 pts<\/td>\n<td>Responded to only one peer \u2013 2 pts<\/td>\n<td>Responded to two peers \u2013 5 pts<\/td>\n<td>Point value possible \u20135 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Total Points Possible for Discussion Assignment: 10pts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9493\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Discussion: Distribution Strategy. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":11,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Discussion: Distribution Strategy\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-9493","chapter","type-chapter","status-web-only","hentry"],"part":9450,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9493\/revisions"}],"predecessor-version":[{"id":9495,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9493\/revisions\/9495"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/9450"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9493\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=9493"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=9493"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=9493"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=9493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}