{"id":9497,"date":"2022-04-14T21:47:35","date_gmt":"2022-04-14T21:47:35","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/?post_type=chapter&#038;p=9497"},"modified":"2022-04-14T21:47:35","modified_gmt":"2022-04-14T21:47:35","slug":"module-13-discussion-marketing-campaign-concept","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/module-13-discussion-marketing-campaign-concept\/","title":{"raw":"Module 13 Discussion: Marketing Campaign Concept","rendered":"Module 13 Discussion: Marketing Campaign Concept"},"content":{"raw":"<h2>Instructions<\/h2>\r\nWrite a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.\r\n<h2>Part 1: Marketing Campaign Concept<\/h2>\r\nBriefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Who is the target audience?<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">What is your goal?<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">What approach and strategy are you using for the campaign?<\/li>\r\n<\/ul>\r\nWhat is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?\r\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\r\nAfter you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.\r\n<h2>Part 3: Incorporate Feedback<\/h2>\r\nReview the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.\r\n<h2>Grading Rubric for Discussion Posts<\/h2>\r\nThe following grading rubric may be used consistently for evaluating all discussion posts.\r\n<h3>Discussion Grading Rubric<\/h3>\r\n<table><caption>Discussion Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Point Value Possible<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit your initial response<\/td>\r\n<td>No post made \u2013 0 pts<\/td>\r\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\r\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\r\n<td>Point value possible \u2013 5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Respond to at least two peers\u2019 presentations<\/td>\r\n<td>No response to peers \u2013 0 pts<\/td>\r\n<td>Responded to only one peer \u2013 2 pts<\/td>\r\n<td>Responded to two peers \u2013 5 pts<\/td>\r\n<td>Point value possible \u20135 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nTotal Points Possible for Discussion Assignment: 10pts.","rendered":"<h2>Instructions<\/h2>\n<p>Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2\u20133 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates\u2019 posts should be 1\u20132 paragraphs or several bullet points in length.<\/p>\n<h2>Part 1: Marketing Campaign Concept<\/h2>\n<p>Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Who is the target audience?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What is your goal?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What approach and strategy are you using for the campaign?<\/li>\n<\/ul>\n<p>What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?<\/p>\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\n<p>After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.<\/p>\n<h2>Part 3: Incorporate Feedback<\/h2>\n<p>Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the \u201cComplete Marketing Plan\u201d assignment.<\/p>\n<h2>Grading Rubric for Discussion Posts<\/h2>\n<p>The following grading rubric may be used consistently for evaluating all discussion posts.<\/p>\n<h3>Discussion Grading Rubric<\/h3>\n<table>\n<caption>Discussion Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Point Value Possible<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit your initial response<\/td>\n<td>No post made \u2013 0 pts<\/td>\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\n<td>Point value possible \u2013 5 pts<\/td>\n<\/tr>\n<tr>\n<td>Respond to at least two peers\u2019 presentations<\/td>\n<td>No response to peers \u2013 0 pts<\/td>\n<td>Responded to only one peer \u2013 2 pts<\/td>\n<td>Responded to two peers \u2013 5 pts<\/td>\n<td>Point value possible \u20135 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Total Points Possible for Discussion Assignment: 10pts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9497\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Discussion: Marketing Campaign Concept. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Discussion: Marketing Campaign Concept\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-9497","chapter","type-chapter","status-web-only","hentry"],"part":9450,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9497\/revisions"}],"predecessor-version":[{"id":9498,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9497\/revisions\/9498"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/9450"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9497\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=9497"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=9497"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=9497"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=9497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}