{"id":9505,"date":"2022-04-14T21:58:53","date_gmt":"2022-04-14T21:58:53","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/?post_type=chapter&#038;p=9505"},"modified":"2022-04-14T21:58:53","modified_gmt":"2022-04-14T21:58:53","slug":"module-14-discussion-global-marketing","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/module-14-discussion-global-marketing\/","title":{"raw":"Module 14 Discussion: Global Marketing","rendered":"Module 14 Discussion: Global Marketing"},"content":{"raw":"<h2>Instructions<\/h2>\r\nWrite a post for the Discussion on this topic, 1\u20132 paragraphs in length.\r\n<h2>Part 1: Current Status<\/h2>\r\nWhat are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?\r\n\r\nYou should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.\r\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\r\nAfter you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.\r\n<h2>Grading Rubric for Discussion Posts<\/h2>\r\nThe following grading rubric may be used consistently for evaluating all discussion posts.\r\n<h3>Discussion Grading Rubric<\/h3>\r\n<table><caption>Discussion Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Point Value Possible<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit your initial response<\/td>\r\n<td>No post made \u2013 0 pts<\/td>\r\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\r\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\r\n<td>Point value possible \u2013 5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Respond to at least two peers\u2019 presentations<\/td>\r\n<td>No response to peers \u2013 0 pts<\/td>\r\n<td>Responded to only one peer \u2013 2 pts<\/td>\r\n<td>Responded to two peers \u2013 5 pts<\/td>\r\n<td>Point value possible \u20135 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nTotal Points Possible for Discussion Assignment: 10pts.","rendered":"<h2>Instructions<\/h2>\n<p>Write a post for the Discussion on this topic, 1\u20132 paragraphs in length.<\/p>\n<h2>Part 1: Current Status<\/h2>\n<p>What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?<\/p>\n<p>You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.<\/p>\n<h2>Part 2: Respond to Classmates\u2019 Posts<\/h2>\n<p>After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.<\/p>\n<h2>Grading Rubric for Discussion Posts<\/h2>\n<p>The following grading rubric may be used consistently for evaluating all discussion posts.<\/p>\n<h3>Discussion Grading Rubric<\/h3>\n<table>\n<caption>Discussion Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Point Value Possible<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit your initial response<\/td>\n<td>No post made \u2013 0 pts<\/td>\n<td>Post is either late or off-topic \u2013 2 pts<\/td>\n<td>Post is made on time and is focused on the prompt \u2013 5 pts<\/td>\n<td>Point value possible \u2013 5 pts<\/td>\n<\/tr>\n<tr>\n<td>Respond to at least two peers\u2019 presentations<\/td>\n<td>No response to peers \u2013 0 pts<\/td>\n<td>Responded to only one peer \u2013 2 pts<\/td>\n<td>Responded to two peers \u2013 5 pts<\/td>\n<td>Point value possible \u20135 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Total Points Possible for Discussion Assignment: 10pts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9505\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Discussion: Global Marketing. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Discussion: Global Marketing\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-9505","chapter","type-chapter","status-web-only","hentry"],"part":9450,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9505\/revisions"}],"predecessor-version":[{"id":9506,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9505\/revisions\/9506"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/parts\/9450"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapters\/9505\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/media?parent=9505"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/pressbooks\/v2\/chapter-type?post=9505"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/contributor?post=9505"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/wp-json\/wp\/v2\/license?post=9505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}