### Learning Outcomes

- Determine whether a value calculated from a group is a statistic or a parameter
- Identify the difference between a census and a sample
- Identify the population of a study
- Determine whether a measurement is categorical or qualitative

## Selecting A Focus

Before we begin gathering and analyzing data we need to characterize the **population** we are studying. If we want to study the amount of money spent on textbooks by a typical first-year college student, our population might be all first-year students at your college. Or it might be:

- All first-year community college students in the state of Washington.
- All first-year students at public colleges and universities in the state of Washington.
- All first-year students at all colleges and universities in the state of Washington.
- All first-year students at all colleges and universities in the entire United States.
- And so on.

### Population

The **population** of a study is the group the collected data is intended to describe.

Sometimes the intended population is called the **target population**, since if we design our study badly, the collected data might not actually be representative of the intended population.

Why is it important to specify the population? We might get different answers to our question as we vary the population we are studying. First-year students at the University of Washington might take slightly more diverse courses than those at your college, and some of these courses may require less popular textbooks that cost more; or, on the other hand, the University Bookstore might have a larger pool of used textbooks, reducing the cost of these books to the students. Whichever the case (and it is likely that some combination of these and other factors are in play), the data we gather from your college will probably not be the same as that from the University of Washington. Particularly when conveying our results to others, we want to be clear about the population we are describing with our data.

### example

A newspaper website contains a poll asking people their opinion on a recent news article.

What is the population?

If we were able to gather data on every member of our population, say the average (we will define “average” more carefully in a subsequent section) amount of money spent on textbooks by each first-year student at your college during the 2009-2010 academic year, the resulting number would be called a **parameter**.

### Parameter

A **parameter** is a value (average, percentage, etc.) calculated using all the data from a population

We seldom see parameters, however, since surveying an entire population is usually very time-consuming and expensive, unless the population is very small or we already have the data collected.

### Census

A survey of an entire population is called a **census**.

You are probably familiar with two common censuses: the official government Census that attempts to count the population of the U.S. every ten years, and voting, which asks the opinion of all eligible voters in a district. The first of these demonstrates one additional problem with a census: the difficulty in finding and getting participation from everyone in a large population, which can bias, or skew, the results.

There are occasionally times when a census is appropriate, usually when the population is fairly small. For example, if the manager of Starbucks wanted to know the average number of hours her employees worked last week, she should be able to pull up payroll records or ask each employee directly.

Since surveying an entire population is often impractical, we usually select a **sample** to study.

### Sample

A **sample** is a smaller subset of the entire population, ideally one that is fairly representative of the whole population.

We will discuss sampling methods in greater detail in a later section. For now, let us assume that samples are chosen in an appropriate manner. If we survey a sample, say 100 first-year students at your college, and find the average amount of money spent by these students on textbooks, the resulting number is called a **statistic**.

### Statistic

A **statistic** is a value (average, percentage, etc.) calculated using the data from a sample.

### example

A researcher wanted to know how citizens of Tacoma felt about a voter initiative. To study this, she goes to the Tacoma Mall and randomly selects 500 shoppers and asks them their opinion. 60% indicate they are supportive of the initiative. What is the sample and population? Is the 60% value a parameter or a statistic?

The examples on this page are detailed in the following video.

### Try It

To determine the average length of trout in a lake, researchers catch 20 fish and measure them. What is the sample and population in this study?

A college reports that the average age of their students is 28 years old. Is this a statistic or a parameter?