The Role of Ethics in Accounting

Enron was the rising star of the energy sector in publicly traded companies in the late twentieth century. In 2000, it’s annual revenue reached $100 billion, and it ranked as the seventh-largest company on the Fortune 500 and the sixth-largest energy company in the world. The company’s stock price peaked at $90 that year, but the Cinderella story was about to unravel.

Top executives, often called the “C Suite” because they carry titles like Chief Executive Officer (CEO) and Chief Financial Officer (CFO), had been craftily overstating revenues and assets through the creative application of accounting principles and by using shell companies to raise capital. A simple article in Fortune magazine asked the question: Is Enron overpriced? As investors began to see through the multiple layers of deceptions, the stock price fell, top executives jumped ship, and the SEC launched an investigation. By the end of 2001, Enron was bankrupt and investors had lost billions of dollars. For many employees who had invested their retirement funds completely in company stock, it was their entire life savings.

After the crash of 1929 and the formation of the SEC and the FASB, how does this kind of fraud still happen?

Companies are run by people, and people can succumb to pressure. With 800 million shares of stock outstanding, a downward shift of just $1 per share for Enron would wipe out $800 million of company value. Conversely, when the stock rose in value from $80 to just over $90 per share, investors made millions.

What Is Ethics?

Ethics is the code or moral system that provides criteria for evaluating right and wrong. As Potter Stewart puts it, “Ethics is knowing the difference between what you have a right to do and what is right to do.”

As with most professions, accounting’s ethical standards are articulated in a published code of ethics. These codes provide guidance, but ethical or unethical behavior remains a personal decision. Accountants, like others operating in the business world, can be faced with ethical dilemmas almost daily, some of which are complex and difficult to resolve. For instance, as with Enron, the capital markets’ focus on periodic profits may tempt a company’s management to bend or even break accounting rules in order to inflate reported net income and thereby please stakeholders.

The AICPA has its own Code of Professional Conduct that prescribes the ethical conduct members should strive to achieve. Similarly, the Institute of Management Accountants (IMA)—the primary national organization of accountants working in industry and government—has its own code of ethics, as does the Institute of Internal Auditors—the national organization of accountants providing internal auditing services.

The AICPA issued guidance to help CPAs solve ethical dilemmas not explicitly addressed in the code. Even though this guidance is for CPAs, it makes sense for anyone facing an ethical dilemma:

1. Recognize and consider all relevant facts and circumstances, including applicable rules, laws or regulations,
2. Consider the ethical issues involved,
3. Consider established internal procedures, and then
4. Formulate alternative courses of action.

After weighing the consequences of each course of action, you select the best course of action based on your own judgment.

If, after exhausting all reasonable possibilities, the ethical conflict remains unresolved, the guide suggests that you should consider withdrawing from the situation and perhaps, if the dilemma is serious enough, consider the stronger response of resigning from the client or employment position.