What you’ll learn to do: Identify social media platforms that are typically less frequently used by businesses

What we may consider to be a “second tier” of social media platforms are LinkedIn, Pinterest, and Snapchat. While these platforms have similar social media function as the “first” tier or most common platforms, they all have a more niche audience, which means they have less market share.

As with the more common platforms, these platforms all attempt to . . .

1. Bring services or products to market and increase awareness.
2. Engage customers, often with respect to service issues or problems.
3. Encourage a “buzz” or interest around a company and its product(s) or service(s).