What you’ll learn to do: Identify social media platforms that are typically less frequently used by businesses
What we may consider to be a “second tier” of social media platforms are LinkedIn, Pinterest, and Snapchat. While these platforms have similar social media function as the “first” tier or most common platforms, they all have a more niche audience, which means they have less market share.
As with the more common platforms, these platforms all attempt to . . .
- Bring services or products to market and increase awareness.
- Engage customers, often with respect to service issues or problems.
- Encourage a “buzz” or interest around a company and its product(s) or service(s).