Introduction to Effective Communication in Business

What you’ll learn to do: Discuss the importance of effective communication in business

Communication happens when all parties are engaged in uncovering and understanding meaning. When business professionals make contributions to the uncovering and understanding the communication process, you should strive to be the following:

  • Objective
  • Understanding of Audience Knowledge
  • Relevant
  • Clear
  • Concise
  • Consistent
  • Complete

Think of these goals as the seven pillars, or principles, of business communication. If you open your mouth, put pen to paper, or pick up a camera to make a video, you should be striving to create a message that meets these criteria.

Why? Well, the point of communication is not just to talk. It’s to be understood. When your team understands you, they deliver results. When your customers understand you, they buy. When your manager understands you, they advocate for your career.

This module focuses on the benefits of effective business communication and how using the principles above can improve your communication skills to be more successful in business.